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Gain Authority and Credibility, Understand Your Reqs
Lose the Fluff!
Carmen Hudson, Principal Consultant, Recrui=ng Toolbox
Sourcecon Spring Conference, Orlando FL | March 2016
What do we do?
We help companies recruit beRer
Consul=ng
• Strategy • Programs • Process • Systems • Branding • Coaching
Custom Training
• Recruiters • Hiring Managers/ Interviewers
• Recrui=ng Managers
Toolkits
• Recruiters • Hiring Managers
We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
Why are we here today?
Looking for a magic bullet? Get to steppin!
Sourcing is more than boolean search • Much more targeted and specific • Many tools, many sources, liRle guidance on selec=on
• New skills are required to do it well; you must be: • Good at marke>ng communica>ons, including social media
• Internet fluent • Data retrieval, extrac=on, analysis and visualiza=on
My Personal Purple Squirrel
Sourcing is so much more than Boolean!
Domain Exper=se
Search, Find Extract Data
Analyze, Visualize Data
Marke=ng Communica=ons
Adver=sing Knowledge Internet Fluency
Outreach Skills (phone, email and other)
Presenta=on Skills (Verbal and
Writen) Tool Evalua=on
The Complexity of Sourcing
Resource AKA Sourcing Responsibili>es might include:
Skills/Talents Measuring Success
Sourcer • Researcher • Talent Scout • Candidate Genera=on
• Develop strategy or plan • Database mining • Name genera=on • Candidate development • Compe==ve intelligence • Gather, qualify, forward
• Advanced Boolean search • Internet savvy • Informa=on research • Cold and warm calling
• Improved Screen: Interview ra=o • Improved Interview:Offer Ra=o
Researcher • CI Specialist or Analyst • Special Librarian • Research Assoc
• Compe==ve intelligence • Secondary research • Informa=on management • Data analysis • Tool evalua=on • Name genera=on • Gather, forward
• Advanced Boolean search • Internet savvy • Informa=on research • Analy=cal
• Overall improvement in sourcing results • BeRer informed business decisions • Diversified sourcing • Improved sourcing tool effec=veness • Cost savings
Candidate Developer
• Recruiter • Staffing Consultant • Headhunter
• Candidate Development • Crea=ng pitches • CRM/Data entry • Qualify, forward
• Cold and warm calling • Networking • WriRen and verbal communica=on • Persuasiveness and influence
• Size of pipeline or network • Increased accuracy (improved ra=os) • Reduced cycle =me
Full-‐cycle Recruiter • Recrui=ng Manager • Account Manager • Talent Acquisi=on Consultant • Headhunter • Staffing Consultant
• Develop strategy or plan • Mine database • Candidate development • Gather, qualify, forward, close
• Internet savvy • Cold and warm calling • Networking • WriRen and verbal communica=on • Persuasiveness and influence
• Increased accuracy (improved ra=os) • Improved cycle =me • Candidate experience • Manager feedback
Program Manager • Project Manager • SME • Social Media Manager
• Develop strategy or plan • CRM exper=se • Tool evalua=on • Data analysis • Create content • Gather, forward
• Internet savvy • Familiarity with web dev • Social media exper=se • Email marke=ng exper=se • Project management • Product development
• Improved program performance • Increased networks or pipelines • Reduced cycle =me • Cost savings
I’m not a developer…
But some=mes I go to hackathons…
Why is domain mastery important? • More targeted sourcing • Effec>ve search strings and job pos=ngs • Credibility with hiring managers and candidates • More placements, improved submiKal rates • Speedier, more efficient process • Higher job sa>sfac>on and career mobility • Recrui=ng aligned with business strategy
What Are You Recruiting For?
Hint: “Java Developer” is the wrong answer
• No jargon, keywords • How does this posi=on earn money for your company, or ensure that the company is profitable?
• What are the latest innova=ons or developments in this func=on?
• What are the strategic goals of the org? How do these align with company goals?
• How does this compare to other companies in your space?
Articulate it.
Say it without jargon, with convic=on
Our team needs a _____ who will help the ____ team ___________ a ___________ that helps _________ do ______. The job requires knowledge of ________. This job is ________ because _______.
build, create, design deploy, test, support, administer, manage, implement, op=mize
Customer pipeline, database, help desk, test automa=on process,
end-‐users; consumer, businesses, companies, etc.
key technologies, IRS regula=ons, welding
cool, interes=ng, unique, challenging
Remember this?
Diagram for beRer understanding and sourcing
Data Warehouse Developer
Data Modeling Conceptual, logical, physical models
ETL – Extract, Transform, Load
Datasources include XML, rela=onal
databases, flat files or non rela=onal
Oracle Data Inegrator
IBM Datastage
MSFT SSIS
Informa=ca
BI Integra=on
SQL Databases
Scrip=ng Language Ruby, Python, PHP, Perl, Javascript
Friends don’t let friends…
…ask hiring managers, “where should I post this job?”
Download John V’s pr
eso:
recrui=ngtoolbox.com/
downloads
Researching a Position
To Research
• Resumes/ Profiles for calibra=on • Job Titles • LI Groups • Schools/Programs
• Company/Compe=tor Websites • Google Image Search • TwiRer • Domain or Industry Hub/Glossaries
• Conference Research • 10 Target Companies • Slideshare • ??
To Do
• Diagram it/look it up • Decide where the data will live • Set up a TwiRer List • Set up Google Alerts • Validate with manager or incumbent
• Adjust strategy • Write pitch • Email • Verbal
• A/B Test • Share back
WTH is Omnichannel??????
This posi=on, which reports into the Marke=ng Director – Global eCommerce Strategy & Opera>ons, will partner with the Director to deliver truly excep=onal customer shopping experiences across devices and stores. The posi=on will bring business strategy to life through launching best in class website features & func>onality. You will be responsible for thoroughly defining business requirements and thinking through the customer experience to ensure all new strategic ini=a=ves put the customer experience first, are executed flawlessly and enable seamless shopping experiences. Primary Responsibili>es: • Partner with Marke=ng Director, Crea=ve team, IT, Developers and Global Marke=ng Regional
teams to bring business strategy to life through launching best in class eCommerce and Omnichannel features & func=onality to global -‐-‐-‐-‐-‐.com websites
• Responsible for defining business requirements and partnering with technical development team to extensively address all business requirements needed to launch seamless, best in class customer shopping experiences on -‐-‐-‐-‐-‐.com and in store
Secondary Responsibili>es: • Responsible for developing a framework for ongoing user experience research • Partner with director on defining addi=onal focus areas/ improvements/ ini=a=ves for global
websites to remain best in class • Responsible for establishing KPIs & process with IT organiza=on for device performance tes=ng &
monitoring site speed to ensure business needs are being met
Manager, Omnichannel Ini>a>ves
Diagram It
Manager, Omnichannel Ini=a=ves
Launch Features
E-‐Commerce
Shopping Cart
SEO
Shipping, Payment, Tax
Product Mgmt
Omnichannel
Physical
Online/Web Shopping
Mobile
Catalogue
Social Media
User Experience Research
Device Performance
Tes=ng
Automated Tes=ng
Load Tes=ng
Stress Tes=ng
Create a Twitter List site:twiRer.com -‐inurl:statuses -‐inurl:status -‐in=tle:jobs joined "i * omnichannel" -‐"#jobs" -‐hiring
What I Use Today*
Dice.com/skills Wappalyzer.com Sqoop.com Grep.io
GetPocket.com Deepdyve.com MedNar.com Lanyrd.com
Finance.yahoo.com Data.com Connect.clearbit.com Bls.com
Parting Shots
Spend some =me on learning every day
The best recruiters… • Research before the intake mee=ng • Make informed guesses • Don’t get mired in minu=a • Keep a journal/spreadsheet of research • Share what they learn • Con=nuously update skills and knowledge, try new things
• Are excited by any opportunity to learn about the profession/domain/industry
• Bonus: join www.recruiterhunt.com