LinkedIn Talent SolutionsQuarterly Product Updates

February 2017

3 new ways unlock new talentWe’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:

Open Candidates Apply Starters Contractor Targeting

Focus on candidates who are open to hearing from recruiters

Tap into more qualified candidates for your jobs

Quickly identify candidates who may be open to contract work

2xresponse rate

39%respond in a day

4xresponse rate

Filter candidates who are ready to make a move.Use the “Open to new opportunities” spotlight to focus on candidates with a strong desire to make a move

Boost response rates.Members who have expressed an explicit interest in a role are 2x more likely to respond to your InMails

Close reqs faster.Prioritize candidates who are ready to make a move, and whose shared career interests match your role

Open CandidatesFocus on candidates who are open to hearing from you

Membersparticipating

3.5M+Increase in

response rate

2x

“Open to new opportunities” spotlight

Find open candidates who match your search criteria in the ‘Open to new opportunities’ spotlight

Hover over the profile card to see a candidate’s specific career interests

When candidates in your Projects become open, you’ll receive a notification in product.

Find engaged candidates.3 in 4 candidates that apply on career sites drop off during the process. On LinkedIn, candidates can now share their profile when they start the application so you can access those who don’t complete it.

Access a larger pool of open talent.We surface these candidates in Jobs Management & Recruiter, giving you access to more than double the number of engaged candidates

Improve response rates. Apply Starters respond to your InMails four times as often as the average candidate

Apply startersSurface candidates who abandon your LinkedIn Job application

Increase in candidates for jobs

>2xIncrease in

response rate

4x

Access apply starters in Jobs and RecruiterView apply starters for a

specific job post in your Jobs Manager tool.

View apply starters who match your Recruiter search in the Past

Applicants spotlight.View which roles they’ve applied for, and when.

Reach the contractor workforce at scaleSee which members have raised their hand for contract work, or whose profile indicates they're likely interested

Prioritize your outreach in RecruiterEasily filter by employment type when you perform an advanced search to easily surface contract candidates

Fill contract roles fasterAvoid wasting InMails on candidates who aren't interested in contract roles

Contractor TargetingQuickly identify candidates who may be open to contract work

Membersidentified

4.5M+Increase in

response rate*

2xRespond within

a day*

39%*Self-identified contractors

Search for candidates who may be open to contract work and more, with the “Employment Type” filter

We identify contractors 2 ways:1. Self-reported through Open Candidates

2. Predictive algorithm based on LinkedIn profile data

Quickly identify candidates who are likely to be interested in specific types of employment, including contract roles

To limit your view to self-reported contractors, use the Employment Type filter and the ‘Open to new opportunities’ spotlight together.

Additional Updates

Likely to RespondSpotlight

InMail Response Rate improvements

LinkedIn Career Pages

Search results optimized for time to hire.Filter for those candidates more likely to respond and be hired quickly - especially for those time-sensitive roles.

Predictive algorithm.Relevance is based on relationships, insights and member behavior.

Boost your response rates. Generate a list of candidates who are more likely to respond to you, based on candidate data and insights around where you’ve seen success before.

‘Likely to respond’ spotlightFocus on candidates more likely to respond to you

‘Likely to Respond’ spotlight

Simply open the spotlight and you will see your results reordered by

likelihood to respond.

Compare to ‘Total Candidates’ view, which optimizes for relevance matches

based on search criteria

InMail Response Rate ImprovementsIncrease the number of candidates who respond to your outreach

Higher overall response rate

25%

Reduced friction in candidate response process.We improved the candidate notification experience to make it even easier for them to respond to InMails.

Updated Recruiter search for more relevant results.We updated the core relevance algorithm, and added two new spotlights, to help you find candidates who are a better fit - and are more likely to respond.

Introduced automated email follow-ups.Candidates now receive an automated email follow-up reminder if they haven’t responded in a while.

Next Generation Career PagesThe most authentic, personalized experience of your company culture and jobs

Reach the right talent: Traffic-driving ads & tailored audience views help you engage high-priority candidates

Share your authentic story: “Life” page provides candidates invaluable culture insights from you & your employees

Drive quality applicants: “Jobs” page helps talent hone in on the right roles & self-assess fit before applying

Measure impact: Robust in-product analytics allow you to see key recruiting results & insights

Next Generation Career Pages: Key UpdatesRedesigned Analytics allows you to view and export traffic, growth and demographics of company/career page visitors and company followers, as well as engagement metrics for company status updates

If you have Enhanced Analytics you can view key recruiting insights, including:

● Talent Attraction: Who is viewing my company page, viewing or applying to my jobs?

● Applicant Behavior: Which company pages are my applicants viewing, which companies’ jobs are they viewing or applying to?

Next Gen design ramped to 100% of LinkedIn members on both desktop and mobile

Things you should know

Recruiter Updates Jobs Updates Talent Media Updates

Recruiter Search UpdatesTarget your search for the right talent with greater accuracy

Boolean support in search filtersHover over a search term to apply a ‘NOT’ command and exclude that

term from your search.

Jobs Posting UpdatesGet qualified applicants through more precise targeting

Specify required skills in your Job PostsGet your jobs in front of the right candidates with

precision skill targeting that’s easy to use.

Jobs now get in front of more quality candidatesTargeting algorithm improvements mean that members are

50% more likely to applies to a job they see in JYMBII

Custom Background Spotlight AdLinkedIn’s most flexible, customizable ad format now has a great new design

Complete control over how your brand is presented..The new ad design offers customizable 300x250 background, call-to-action button, logo, and post-click landing page URL

Easy to use. Minimal effort is required from the client, as LinkedIn manages the campaign on their behalf.

Increase engagement with unique visuals.Clients can reflect their unique style to stand out from the crowd.

Here’s a summary of all recent product updates

● Open Candidates● Apply Starters● Contractor Targeting

● ‘Likely to Respond’ spotlight● InMail response rate improvements● LinkedIn Career Pages updates

1. Top Releases 2. Additional Updates

3. Things You Should KnowRecruiter

● Boolean buttons● Browser support updates

Jobs● Jobs posting flow updates● Job targeting improvements

Talent Media● Custom background spotlight ad

More helpful resources

New product landing page: Go to lnkd.in/q1qpr to learn more about all the new product updates

Get in touch: If you’d like to get in touch with your LinkedIn Relationship Manager, visit lnkd.in/QPRContactUs