Jan E. Sysmans Sunnyvale, CA t 408-582-3475 t jsysmans@gmail.com

www.sysmans.com/resume t www.linkedin.com/in/jsysmans

Marketing Executive A Recognized Leader in Software-as-a-Service and B2B Solutions

Comprehensive experience in all aspects of global marketing for tech companies providing next generation business to business solutions. Proven ability to design and implement comprehensive marketing plans that build brands in competitive markets. Drive demand using a mix of in-person and online activities. Direct product releases and expertly manage global, cross-functional teams. Skilled at defining strategy for social media and digital campaigns and increasing messaging effectiveness. Internationally seasoned with exceptional experience promoting products at industry conferences and company events. Dedicated to developing relationships with executives, key clients and stakeholders. Multi-lingual speaking English, Dutch and French with basic German and Spanish.

CORE COMPETENCIES AND SKILLS

Product Marketing t Demand Generation t Team Leadership t Marketing Strategy Enterprise Software t Collaboration Solutions t Cloud Computing t SAAS t CRM tHRM

Strategic Leadership t Solution Selling t Competitive Analysis t Sales Enablement Staff Recruitment and Training t Digital Marketing t Social Media Marketing t Public Speaking

Salesforce.com t SugarCRM t Microsoft Dynamics t Marketo t Act-On t SEO t SEM

EXPERIENCES AND ACHIEVEMENTS DOUBLEDUTCH, San Francisco, CA 2015 – 2016 The company is the leader in the mobile event management space. Head of International Marketing Defined and implemented integrated marketing and demand generation strategy for EMEA and APAC. Measured and tracked results using Marketo and salesforce.com.

t Delivered 40% of all Marketing Qualified Leads and met Qualified Opportunity goals. t Drove international launch of the Live Engagement Marketing category. t Defined Account Based Marketing programs for EMEA.

SABA, Redwood Shores, CA 2013 – 2015 The company delivers a cloud-based Intelligent Talent Management solution to engage personnel. Senior Director Digital Marketing � 2015 Drove global digital marketing strategy. Managed website, SEO, SEM, Adwords & other advertising.

t Introduced LinkedIn Lead Accelerator and expanded retargeting efforts from USA to all major markets in North America, EMEA, LatAm and Asia Pacific.

t Implemented new global Digital Marketing platform using Captora for SEO; dramatically increasing the performance visibility for product marketing and demand generation teams.

Senior Director Marketing, Growth Markets � 2014 – 2015 Defined and implemented marketing and integrated demand generation strategy in LatAm and APJ. Managed a marketing and corporate sales development team in the region. Manage all marketing campaigns and track pipeline contribution using Marketo and Microsoft Dynamics CRM.

t Increased lead flow by 75% and A leads by 523%, total opportunity value by 35% and marketing contributed opportunities by 322%.

t Create and implement partner campaigns to increase demand and grow prospect database. t Generated over $1M in pipeline contribution through regional customer and prospect summits.

JAN E. SYSMANS Resume, Page 2 Senior Director Product Marketing � 2013 – 2014 Directed all product marketing for Saba’s award-winning talent management solutions and supervised global product marketing team. Managed entry in Gartner Magic Quadrant and Forrester Work Reports.

t Managed 3 major product releases and drove overall product positioning and strategy. t Defined and implemented Expertise@Work service methodology based on agile practices.

MOXTRA, Cupertino, CA 2012 – 2013 Start-up productivity app for collecting, gathering, and sharing digital content. Vice President of Marketing Oversaw marketing strategy, messaging, branding, product marketing, demand generation, PR, social media SEO and SEM. Supervised team of two direct reports and multiple agencies.

t Defined and executed social media strategy resulting in 67.5M impressions with CTR of .28% and CPC of $0.26 in 10 weeks.

t Generated 35 SEO-rich blog posts, 1,000 Twitter posts, 500 followers, and 800 Facebook likes in 12 weeks through aggressive social media plan and presence.

t Launched Moxtra at Macworld in 2013 and led to Moxtra App’s Editor Choice placements in Apple AppStore; generated positive press coverage with over 75 original articles published.

SUGARCRM, Cupertino, CA 2009 – 2012 World’s leading provider of open source customer relationship management (CRM) software. Senior Director, Product Marketing Spearheaded product strategy, pricing, packaging, competitive analysis, sales, and Value Added Reseller training and certification. Promoted SugarCRM’s open source and SaaS solutions and directed global product marketing team. Managed analyst relations with Gartner, Forrester, and Ovum.

t Grew marketing operations from 1 to 6 team members through talent identification, targeted hiring, sales and partner training, and team mentorship.

t Turned around company profit through 6 product launches, driving over 60% of YOY growth. t Managed product webinar series and for demand generation and produced highly visible product

videos, including “Everyone Sells,” “Sales Hero,” and “A Day in the Life of.” t Keynote speaker at TechDayAsia conference series and presented at over 40 events.

CISCO & CISCO WEBEX, San Jose, CA 2003 – 2009 World leader in developing networking systems and solutions. WebEx was acquired by Cisco in 2007. TME, Enterprise Marketing Group � 2007 – 2009 Provided demo support for all WebEx products and services; integrated WebEx products within Cisco Unified Communications family. Provided technical support and gave product demonstrations for all Cisco WebEx products, including at MacWorld, VoiceCon, Mobile World Congress, and Cisco Live.

t Wrote Solution Network Design documents for all Cisco WebEx services. t Winner of Collaboration Across Cisco Award (2008). t Runner-up for Cisco Pioneer Award for Product Innovation (2009).

Director Marketing, WebEx � 2006 – 2007 Spearheaded Viral Adoption, Ease of Use, and Business Continuity marketing programs.

t Launched Samantha, virtual WebEx Assistant in USA, UK, France, Germany, and Spain. t Increased usage of WebEx free trial by 50% to increase lead generation. t Chaired Marketing Communication Committee for SaaS Executive Council of SIIA.

Director of Customer Experience, WebEx � 2006 Managed cross-functional changes to improve and streamline end-to-end brand experience.

t Directed WBS25 release with 30% usability and simplification enhancements. Previous positions include Senior Manager at WebEx, Senior Product manager at PlaceWare, Product Line Manager at Ensim, Segment Manager at Narus, and Senior Product Manager at Concentric.

EDUCATION

Master’s Degree, Intercultural Management, ICHEC Brussels Management School Bachelor of Commercial & Diplomatic Sciences. International Relations, Hogeschool-Universiteit Brussel