HRL2015 - Peter Virsík & Gabriela Koleková - Holistic innovation – a game - changer for leadership

Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 1 11.06.2015

Holistic innovation –

a game-changer for leadership

Innovation is not an option…

1.



http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://logok.org/apple-logo/&ei=hWF1VbCrMMm3swGql6WYAg&bvm=bv.95039771,d.bGg&psig=AFQjCNFtKpvsx11CIKjPG1JfUMDRmB_JXw&ust=1433842429511004

http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://commons.wikimedia.org/wiki/File:Logo_2013_Google.png&ei=GmB1VduAEIa7swHiqrk4&bvm=bv.95039771,d.bGg&psig=AFQjCNHQ-KliN34dMg9jxZ8sNL_ydU8O0Q&ust=1433842069833510

The pressure on innovation leadership is increasing

Ø retention of top 500 US companies within S&P’s 500 index [# years]

61

18 15

1958 2015 2025

Firms may

disappear in 15

years if they don’t

innovate


Do you remember these companies?


And what about these companies?


40.4%

24.5%

35.9%

15.6%

10.0%

7.1%

13.7%

52.8%

1971 2010

Innovation is not only a matter of business sector…

Netherlands - Religious affiliation [members in % of total population]

By 2018 the NL will close down…

• 1,000-1,200 churches

• 150 out of 170 existing monasteries

Roman-Catholic

Protestant

Other religions

Unaffiliated with any religion


http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://en.wikipedia.org/wiki/Flag_of_the_Netherlands&ei=sFN1VbuWB8qlsgGu-4fwCw&bvm=bv.95039771,d.bGg&psig=AFQjCNH2HLTwinCiHYG92YSTIvbcjAZjgA&ust=1433838884396510

The “recipe for innovation” has changed

2.


Innovation leaders are the darling of stock markets

Market capitalization / Net Sales June 2015 [P/S ratio]

15.8

12.9

8.7

5.5

3.4 1.6 1.1 0.8 0.6

Alibaba Facebook Tesla Google Apple Amazon Siemens adidas Daimler(Mercedes)


What is driving innovation today?


http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://commons.wikimedia.org/wiki/File:Logo_2013_Google.png&ei=GmB1VduAEIa7swHiqrk4&bvm=bv.95039771,d.bGg&psig=AFQjCNHQ-KliN34dMg9jxZ8sNL_ydU8O0Q&ust=1433842069833510

http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://commons.wikimedia.org/wiki/File:Amazon.com-Logo.svg&ei=RmB1VfnNHsXQswH6kYMY&bvm=bv.95039771,d.bGg&psig=AFQjCNF8pni54j5y9eNwVYGGJ6SoQP-ZQA&ust=1433842117341535

http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://logok.org/apple-logo/&ei=hWF1VbCrMMm3swGql6WYAg&bvm=bv.95039771,d.bGg&psig=AFQjCNFtKpvsx11CIKjPG1JfUMDRmB_JXw&ust=1433842429511004


Holistic innovation is about us!

3.


People

Innovation-

centric

LEADERSHIP

Organizational set-up


People

Innovation-

centric

LEADERSHIP



“Keep the engine

running”

Top-down driven

innovation process

Based on R&D Avoiding risk

Focused on NPD

Rigid budgeting


Flexible budgeting

(“Pilot fund”)

Encourage

employees to

experiment

Broad innovation

approach

Innovation from

everyone

(trickle-up innovation)

Innovation-centric

leadership

(Why not?)

Open source

(internal + external)


People

Innovation-

centric

LEADERSHIP



Highly structured

hierarchical set-up

Responsibility upwards

Small entrepreneurial units

(‘Tent’ organization)

Peer based responsibility

(lateral approach)

Push driven concept

(assignment)

Demand driven concept

(commitment)


People

Innovation-

centric

LEADERSHIP



Hiring mainly for

“knowledge and skills”

Employees as

“cost drivers”

Employees follow the

obvious practice

Hiring also for

“obsession to invent”

Employees as

“out-of-box thinkers”

Employees act as entrepreneurs

(eager to challenge status quo)


http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.toistersolutions.com/blog/2012/4/23/whats-your-definition-of-employee-engagement.html&ei=Jd12VbD-EsSlsgGY5ICIBw&bvm=bv.95039771,d.bGg&psig=AFQjCNGvOSBoDmolYeYPiAGfmA66HG7GGg&ust=1433939609147240

Highly specialized skill set

Uniform employee profile

X-functional generalist mindset

Quest for diversity


http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.toistersolutions.com/blog/2012/4/23/whats-your-definition-of-employee-engagement.html&ei=Jd12VbD-EsSlsgGY5ICIBw&bvm=bv.95039771,d.bGg&psig=AFQjCNGvOSBoDmolYeYPiAGfmA66HG7GGg&ust=1433939609147240

People

Innovation-

centric

LEADERSHIP

HR Organizational

set-up


Can a subsidiary drive “holistic innovation”?

4.



adidas Run Base Prague


STRATEGIC CHALLENGE

• Create differentation in Running in Prague

• Focus on young urban runner

• No inhouse solution with edge available 26


PARTNER OF PRAGUE MARATHON

FROM THE BEGINNING IN 1995


OPEN SOURCE - CARLO CAPALBO


EMPOWERMENT OF LOCAL TEAM

SHARED RISK APPROACH

JOINT VENTURE WITH CARLO CAPALBO


ADIDAS RUN BASE PRAGUE

Conference rooms Sport Lounge adidas running shop

RunCzech Elite Racing team Water bar & showers Running Community


BOOST your Career


BOOST YOUR CAREER

The Challenge

• - To hire the BEST interns

• - QUICKLY and EFFICIENTLY


BOOST YOUR CAREER

Innovation:

• - Organized in our SHOWROOMS

• - Testimonials from REAL people

• - Real case study with our EMPLOYEES

33 11.06.2015 Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 33 11.06.2015

• Line Managers could OBSERVE and

PRE-SELECT their future interns

• High IMPACT and SPEED for affordable

cost

• The concept is now considered to be

used in GERMANY

BOOST YOUR CAREER

Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 34 11.06.2015 Holistic innovation – a game-changer for leadership - Peter-Marcus Virsík & Gabriela Koleková 34 11.06.2015

How to challenge ourselves?

5.


Which areas of innovation do we

need to focus on locally?

Where can we take own initiative?


How can we position our subsidiary as a

“pilot incubator” to HQ?

How can we mobilize project

funding outside of our department /

subsidiary?


Can we share resources with other

subsidiaries?

How can we leverage our teams

with external resources / business

partners?


If it’s not strictly forbidden, LET’S GO FOR IT!

Do we really need formal approval

from HQ for everything?


Let’s be bold to

CREATE THE NEW!


Recruiting & HR

HRL2015 - Peter Virsík & Gabriela Koleková - Holistic innovation – a game - changer for leadership