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1 Mr. Goodwords and his Reference-as-a-Service Platform

How to attract talent as a startup? Methods beyond salary - Goodwords

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Page 1: How to attract talent as a startup? Methods beyond salary  - Goodwords

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Mr. Goodwords and his Reference-as-a-Service Platform

Page 2: How to attract talent as a startup? Methods beyond salary  - Goodwords

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This is Lina in her Recruiting job explaining why she uses ...

Page 3: How to attract talent as a startup? Methods beyond salary  - Goodwords

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How it works for Hundreds of our Recruiters already onboarded?

1. Select References & Invite Candidate

2. Invite References 3. Assess & Opt-In

Page 4: How to attract talent as a startup? Methods beyond salary  - Goodwords

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Understand Job-Fit & Compare Candidates

Multi-dimensional Candidate Insights Candidate-specific „social CV“

Page 5: How to attract talent as a startup? Methods beyond salary  - Goodwords

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Recruiters build Sales Material & Tap into Candidate‘s Network

Candidate Reports Passive Job Seekers

Page 6: How to attract talent as a startup? Methods beyond salary  - Goodwords

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How we sell our product & find the right „customers?

Self-Service or API – for Pro‘s Managed Service – for lazy recruiters

+ „Project Phoenix“

Page 7: How to attract talent as a startup? Methods beyond salary  - Goodwords

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The Trojan Horse - An NPS of Candidates measuring Recruiting Channel Quality

The Project Phoenix – starting in Q1 2016 with dozens of Customers

Page 8: How to attract talent as a startup? Methods beyond salary  - Goodwords

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Dead simple! – sending a „survey-link“ to ALL candidates!

Where did hear about the job?

Why are you applying with

us?

(Optional) Invite

Promotors to recommend you

for this job!

How likely would you

recommend this candidate?

Any comments?Self-Interest?

Channels + Motivation

NPS + Passive Seeker Apply Quality Scoring

1 2 3

Page 9: How to attract talent as a startup? Methods beyond salary  - Goodwords

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KPIs Overview

Effectivness of Recruiting Channels

based on NPS

Candidates w/ NPS

Page 10: How to attract talent as a startup? Methods beyond salary  - Goodwords

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Passive Job Seekers

(Promotors)

More to be revealed in Q1 2016

Page 11: How to attract talent as a startup? Methods beyond salary  - Goodwords

Goodwords.com

Dr. Dominik Matyka Chairman Goodwords GmbH

[email protected]: +49 177 5971919

Let‘s stay in touch:

goodwords.at/twittergoodwords.at/linkedingoodwords.at/facebookgoodwords.at/xinggoodwords.at/google+

1. Getting Insights on &

NPS of Candidates

2. Attracting Passive

Job Seekers

3. Measuring Recruiting

Channel Efficiency

4. Understanding Attractivness