How a Rookie Manager Got the Recruitment Branding Program She Wanted

Celinda ApplebyHead of Global Recruitment Branding – Oracle

@CelindaAppleby #TalentBlend

Employers with a strong talent brand drive 2.5 x the amount of applicants per job compared to other companies.

@LinkedIn

Leadership Buy-In

A great employer brand can reduce an organization’s turnover by 28 percent and cost-per-hire by 50 percent.

-ADP

Competitive landscape Mission statement Communication pillars Resources Measureable business outcomes

Strategy

321Competitors

Mission statement = THE Why

Attract women engineers in Brazil

Attract and retain the best Cloud Sales leaders

Increase brand awareness for campus hires in the Midwest

Communication pillars

BUSINESSCustomer Satisfaction, Fairness,

Innovation

CULTUREEthics, Mutual Respect, Integrity

FUNTeamwork, Communication

CAREERSCompliance,

Quality

New developments, the latest innovations, and global

updates.

#ExploreOracle #ProudtobeOracle

Career journeys, employee spotlights, and professional

development.

#lifeatOracle #OracleTalent

Diverse and inclusive workplace, employee

engagement and social responsibility.

Employee celebrations from offices around the world.

aligned to Oracle values and EVP

Resources

75% of job seekers consider an employer’s brand before even applying for the job.

@CareerArc

Tailored social media approach

Activating your EB will resonate both externally & internally. Externally, people are looking for a reason why they should enter, internally, people are looking for the reason to stay!

@NandoRecruit

Content strategy

Content should be meaningful

Content should be relevant

Content should be engaging

Oracle Champions

83% of people trust the recommendations of friends and family

-Nielsen

Internal newsletters

88% of people trust online reviews as much as personal recommendations

- BrightLocal

That which is not measured, can not be improved.

-Unknown

Data driven results

Brand growth – 2015

95% increased engagement

Increased Talent Brand Index Female views increased 5K to 40K

171% increased engagement

105% increased engagement

120% unique blog visits

Global recognition

Key Takeaways

1

Build a results driven strategy

Leverage all your resources

2

3Deliver business aligned outcomes

Questions?

Thank you

Celinda Appleby@CelindaApplebyCelinda.Appleby@oracle.com