© 2016 SmashFly Technologies, Inc.1

Director of Product Marketing,

SmashFly

#LeadGenTA@cbrablc

© 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2 © 2016 SmashFly Technologies, Inc.2

© 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3

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Just in Time Hiring is Dead

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Companies that build

relationships earlier win

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12 18Number of Sources Candidates

Utilize Before Accepting an Offer

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Job Ad

TwitterGlassdoor

LinkedIn

Google

(SEO)

Referral

EventCareer Site

Email

Email

Email

Job Ad

Employee

Stories

Facebook

Event

Career Site

Career Site

© 2016 SmashFly Technologies, Inc.13 © 2016 SmashFly Technologies, Inc.13

Job Ad

Twitter

Glassdoor

LinkedIn

Google

(SEO)

Referral

Event

Career Site

Email

Email

Email

Job Ad

Employee

Stories

Facebook

Event

Career Site

Career Site

© 2016 SmashFly Technologies, Inc.14 © 2016 SmashFly Technologies, Inc.14

Job Ad

Twitter

Glassdoor

LinkedIn

Google

(SEO)

Referral

Event

Career Site

Email

Email

Email

Job Ad

Employee

Stories

Facebook

Event

Career Site

Career Site

© 2016 SmashFly Technologies, Inc.15 © 2016 SmashFly Technologies, Inc.15

Job Ad

Twitter

Glassdoor

LinkedIn

Google

(SEO)

Referral

Event

Career Site

Email

Email

Email

Job Ad

Employee

Stories

Facebook

Event

Career Site

Career Site

© 2016 SmashFly Technologies, Inc.16 © 2016 SmashFly Technologies, Inc.16

© 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17 © 2016 SmashFly Technologies, Inc.17

© 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18 © 2016 SmashFly Technologies, Inc.18

Job Ad

Twitter

Glassdoor

LinkedIn

Google

(SEO)

Referral

Event

Career Site

Email

Email

Email

Job Ad

Employee

Stories

Facebook

Event

Career Site

Career Site

© 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19 © 2016 SmashFly Technologies, Inc.19

Job Ad

Twitter

Glassdoor

LinkedIn

Google

(SEO)

Referral

Event

Career Site

Email

Email

Email

Job Ad

Employee

Stories

Facebook

Event

Career Site

Career Site

© 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20 © 2016 SmashFly Technologies, Inc.20

2. Place talent network form in

apply flow

• Optional completion

• First step before apply process

• Simple contact information

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1,000 new leads a day

that can be nurtured in the

future!

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3. Treat events as long term lead

generators

• Campus

• Diversity

• Military

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1. Set expectations up

front

• Frequency

• Valuable Content

• Turn Off once in

Hiring Process

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2. Provide valuable content, not

just jobs

• Re-purpose marketing content (i.e.

industry white papers)

• Re-purpose TA content (i.e.

employee stories)

• Glassdoor reviews

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113,961 subscribers

CH2M June 2015Click through (CTR)

30

%

Opens

6%

On average 410 new

applicants per month

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3. Offer ways to apply throughout

• Secondary call-to-actions

• Relevant job offers

• Recruiter outreach

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• Email and SMS conversion rates

– What content works?

– Time of send

Clickthrough Rate: 5%

Conversion Rate: 1%

Clickthrough Rate: 25%

Conversion Rate: 10%

Clickthrough Rate: 12%

Conversion Rate: 5%

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• Email and SMS conversion rates

– What content works?

– Time of send

Clickthrough Rate: 5%

Conversion Rate: 1%

Clickthrough Rate: 25%

Conversion Rate: 10%

Clickthrough Rate: 12%

Conversion Rate: 5%

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• Pipeline health

– How many candidates do you have that are interested

and qualified?

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• Source of hire

– How do we

understand how

talent networks

contribute to

hires?

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© 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35 © 2016 SmashFly Technologies, Inc.35

Experienced Executive HourlyMilitary Diversity Campus Internal

Employer Branding

Job Marketing

SourcingSocial

SEO & PPC

Events

Career SiteLanding Pages

Mobile

Referrals

Job Alerts

Email &SMS

Content

Resume Mining

ATTRACT

NURTURE

ENGAGE

FIND

CONVERT

FINANCIAL ANALYSTS

JAVAENGINEERS

JUNIOR WEB DEVELOPERS

ENTERPRISESALES

SALES OPERATIONS

SEO

© 2016 SmashFly Technologies, Inc.36

Visit our blog:

blog.smashfly.com.