The Future of Employee Communications

Keith Kitani CEO, GuideSpark

Our company’s two most important assets

CUSTOMERS EMPLOYEESCUSTOMERS EMPLOYEES

2004

Manuals Seminars Brochures

2004

SENDER

Manuals Seminars Brochures?

Mobile

of US adults have a smartphone; 38% have a tablet62%

Connected

people have accessto the Internet

3 Billion

2014

Connected

Video

hours of video watched per month6

Billion

Social

of all internet users are now active in social media72%

2014

Connected

Content

2014

0

10

20

30

40

50

60

2005 2010 2015 2020

Rise of Millennials in the Workforce

Traditional Baby Boomers Gen X Millennials Gen 2020

Connected

Content

Workforce

CUSTOMERS EMPLOYEES

Customers

Awareness

Attraction

Acquisition

EngagementDevelopment

Advocacy

Renew

We utilize an array of tools to help us reach, engage, and measure our customers

Marketers have changed how they reach us

Targeted Personalized Data Driven

EMPLOYEES

1 in 8 employees are actively engaged.

$550 Billion/year problem

Losing a quality employee is much more costly than losing a customer

Consider the costs:

Exit Costs Recruiting Interviewing

Hiring Orientation/Training Reduced Morale

Lost ProductivityCustomer

DissatisfactionReduced/Lost Business

Administrative Costs Lost Expertise Etc.

1-2 YEARS of pay and benefits per employee turnover

Plus: External factors for customers, other employees, and business operation

% Millennial turnover(Multiple Generations @ Work survey)

% Leadership Gaps(Bersin by Deloitte, 2013)

% Skill Gaps(Manpower, 2013)

Maintaining a Productive Workforce is Hard

925460

Changing business practices coupled with future trends drive the need for

HR leaders to become marketers

Getting Above the Noise

Your message.

Right Message. Right Time. Right Medium.

Engage

Measure

ReachPersonalized EmployeeCommunications

Who are they?

What do they do?

Personalizing Communications

How do they get information?

Let’s Engage Employees

Targeted Personalized Data Driven

Opportunity is knocking at our door

The future of employee

communications is now!