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#Glassdoor
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The Four Enablers of Employee Engagement
January 28, 2015
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Agenda
The Bigger Picture
Four Key Enablers
Why Employee Engagement Matters
Utilize Glassdoor to Engage Employees
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The Bigger Picture
The context for why Employee Engagement is critical:The 20th Century model was “Business as Usual.”MAKE EFFICIENT – aligned but not engaged, central direction, command and control.
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Transactional or Transformational?
Transactional Engagement A set of activities or targets
Usually focussed around a survey
Transformational Engagement Employees integral to developing and delivering the business strategy
Requires deep belief in the power of people to contribute
- new and creative products/services
- outstanding customer/client service and efficiency
A belief that our people are the solution, not the problem
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Key Enabler 1: Strategic Narrative
Strong, visible, empowering leadership provides a strong strategic narrative about the organisation, where it’s come
from and where it’s going.
This gives a line of sight between the job and the organisation’s vision.The story is communicated clearly, consistently and constantly.
The past You are here The future
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Key Enabler 2: Engaging Managers
They:
focus their people, offer scope and
enable the job to get done
treat their people as individuals
coach and stretch their people
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Key Enabler 3: Employee Voice
There is employee voice throughout the organisation, for reinforcing and challenging views; between functions & externally; employees are really seen as your key asset – not the problem.
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Key Enabler 4: Integrity
There is organisational integrity – the values on the wall
are reflected in day to day behaviours.
These expected behaviours are explicit and bought into by staff.
Keep it real – staff see through corporate spin quicker than
customers or the public.
Integrity enables trust: no engagement without trust
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L TO R: Mark Elborne, CEO, North Europe GE; Ronan Dunne, CEO O2; Tanith Dodge, HR Director, Marks & Spencer; Sir Win Bischoff, Chairman Lloyds Banking Group; Nick Creswell, VP, Technology Thomson Reuters; Andy Harrison, CEO Whitbread; Frances O'Grady TUC;Martin Donnelly, BIS Permanent Secretary; Neil Bentley Deputy Director General CBI; Ian Powell Chairman and Senior Partner PwC; Rob
Devey CEO UK & Europe Prudential; Ian King CEO BAE Systems; Richard Baker Chairman Virgin Active; Barbara Frost CEO Water Aid; Peter Cheese CEO CIPD; Bernadette Malone CEO Perth and Kinross council; Marc Bolland CEO Marks & Spencer; Justin King CEO
Sainsbury's; Eric Collins Managing Director Nampak; Steve Mogford CEO United Utilities; David Evans Chairman and CEO Grass Roots Group; Nita Clarke and David MacLeod, Co-Chairs of the Task Force
Senior Leaders’ Breakfast Seminar
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Happier, more content employees do better work and
increase productivity at your organization.
Why Employee Engagement Matters
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Opower ResponseDec 8, 2014 – Employer Brand Manager
Thanks for the review and diving into our company culture. It’s nice to hear you
are feeling this way – and you are right about the conference rooms! Good
thing we’re heading to a much larger office space in May. Less
69%
Why Employee Engagement Matters
of Glassdoor members agree their
perception of a company improves after
seeing an employer respond to a review
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say that it’s important to
work for a company that
embraces transparency96%of job seekers
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Glassdoor Reviews
Knowing What Employees Are Saying About Your
Company Is an Important Part of the Recruiting Process
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Glassdoor Job Seeker Stats on Reviews
say that employee
ratings and reviews
are influential when
deciding where
to work
are more likely to
visit a company’s
career site after they
view its profile and
read employee
reviews
read online reviews
before forming
an opinion about
a company
over
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Solicit Feedback
68%of consumers
trust reviews more when they
see both good and bad reviews
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Checklist for Encouraging Employee Feedback
Get recruiters to include a “Check us out on Glassdoor!”
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to “let their voice
be heard”
Communicate during team meetings that
you would like to hear from employees
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Listen to Employees
of Best Place to Work winning
companies use Glassdoor reviews
to keep a real-time pulse on their
company’s culture
86%