1. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Creating Your Unique Personal Brand January 23, 2013
Schaumburg Public Library Presented by Toby Nathan
talentrise.com
2. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 What Happens When You GoogleWhat Happens When You Google
Your Name?Your Name? If you Google your name periodically - what
comes up? Does it best represent your brand? Brand equity = the sum
total and composition of your search results. 1 1 Source: Peter
Blackshaw, EVP, Nielsen Online, author of Satisfied Customers Tell
Three Friends, Angry Customers Tells 3000. talentrise.com
3. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Check your (Google Quotient).
http://www.onlineidcalculator.com/digitalscale.html The online
identity calculator measures the effectiveness of your online
identity and places you on our digital scale. Knowing where you
stand today will help you determine exactly how much work you have
to do and your next steps. Unless you are already digitally
distinct, you'll need to do some work on building your brand
online. Where you fall on the digital scale is based on a
combination of volume and relevance. How many results do you get?
How many of those web pages actually pertain to you? Do the
references to you on the Web communicate a positive, negative or
neutral image of you? How consistently do those results communicate
what you want to be known for your personal brand? Online ID
CalculatorOnline ID Calculator 1 Source: William Arruda and Kirsten
Dixson, Career Distinction: Stand Out by Building Your Brand,
(Wiley, June 2007). talentrise.com
4. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Before developing your reputation strategy, create a
compelling and unique BRAND IDENTITY. To start your thinking about
how to develop your brand identity, consider these three questions:
1. What are people going to rely on you for? This is your VALUE
ROPOSITION. What value are you consistently offering in your
profession or area of expertise? Are you delivering high-quality
human capital management insights or are you positioning your
clients ahead of the curve? Defining value proposition is important
in understanding how to position your brand. 3. What is your unique
selling point? Determine what makes coming to you a better
experience than going to one of your many competitors or makes you
an industry leader. 5. Develop your voice. Are you an innovative
alternative in your company? Imagine your brand as a person. Brand
Identity and Perception Development talentrise.com
5. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Does My Online Brand Really Matter? Careerbuilder.com
states: One-in- Five Employers Use Social Networking Sites to
Research Job Candidates. 77% of executive recruiters use search
engines to research applicants. 59% of hiring managers are
influenced by your online reputation. 53% of American adults use
search engines to find information about each other. Source: Social
Media Recruiting Starfish is from Jobs in Pods. talentrise.com
6. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 First and foremost it puts YOU in charge of your digital
footprint. Google is the new resume. The Web is forever. Your
professional image/headline is already created. It is a matter of
taking charge, marketing it and building a solid reputation in your
industry! Establishing credibility and visibility in your field is
essential in building meaningful relationships and elevating your
online presence. Todays business climate is too competitive not to
create your brand and you need to keep pace with your competition.
Not only can your online footprint give you that edge you need when
someone comes looking for you, but effectively marketing yourself
on the Internet can actually bring great opportunities to you.
There are many success stories of people whove been discovered on
the Internet and created viable businesses around their passion.
When you have a job, you typically dont talk about your personal
brand like you would when selling yourself in an interview or at a
career fair or event. However, we forget that we still communicate
our unique and differentiating value to those with whom we interact
with every day. Doing this allows you to differentiate and position
yourself from the competition and help you reinforce your job. To
meet people who could become potential business partners, clients,
mentors, referrals, or just friends. Why Build a Personal Brand?
talentrise.com
7. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Tools to Build/Promote Your Brand Create a blog. Create a
website. and submit it to major search engines (Google, Yahoo,
Bing, AltaVista, Lycos for example). Create a newsletter about your
field, areas of expertise and to the personal brand you are
creating. Constant Contact is an easy and economical option to
create one. A newsletter can be linked to your blog-meaning your
blog can feed the newsletter. The feed can be set to deliver
whenever you post to your blog. There are also several services out
there that will take your blog and turn it into your newsletter.
Set up branded profiles on social/professional networks (LinkedIn,
Twitter and Facebook). Create your own Group on LinkedIn or join
industry related ones to increase your visibility, network, find
resources and share information with other like-minded individuals
in the "Discussion Tabs". 100 Personal Branding Experts To Follow
on Twitter in 2010:
altaeeblog.com/100-personal-branding-experts-to-follow-on-twitter-in-2010/
55 Top Job Search Experts To Follow on Twitter:
executivecareerbrand.com/55-top-job-search-experts-to-follow-on-twitter/
talentrise.com
8. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Tools to Build/Promote Your Brand Create a Google profile.
Create a Wikipedia profile. As a first-stop online research
platform, Wikipedia is an excellent tool for establishing
credibility-as you can create targeted inbound links to your site.
Actively contributing to this online encyclopedia can drive readers
seeking more information about your expertise. Set up a profile on
the following directories: Ziggs, Zoominfo, Jigsaw, Spoke. Get
published on a topic, author and submit business/industry related
articles for publication or post to an industry leading blog. Teach
classes or hold free talks. Contact your local university and offer
to hold a free lunch-time seminar on your core area of expertise.
Alternately, offer to run free classes. Even if you arent offered a
spot without pay, you can usually hire un-booked lecture theatres
by the hour. talentrise.com
9. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Online Networking: Building Relationships and Making
Connections Business / Professional Networks www.linkedin.com 200
Million users www.xing.com - 11 Million+ users mainly Intl
www.jigsaw.com - 29 Million+ business contacts www.naymz.com -
Monitors online reputation www.zoominfo.com - 47 Million people
www.spoke.com - 40 Million+ users Online Address Book Management
www.unyk.com - 31 Million users Social Networks www.facebook.com -
1 Billion+ users www.myspace.com - 200+ Million+ users taken over
by Facebook in 2008. On June 29, 2011, Myspace was sold to Specific
Media and Justin Timberlake for approximately $35 million.
www.twitter.com - 500 Million+ users People Search Engines
www.pipl.com - Deep web people search www.wink.com - People search
engine www.zabasearch.com - People search engine
talentrise.com
10. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Social Media Segmentation Social Media Sites = Newest Job
Boards Public Social/Business Networks & Contacts:Advertising
Channels: Thought Sharing and Media: Targeted Push/Pull: Conduits
StumbleUpon talentrise.com
11. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Your list of Connections can then be used in a number of
ways: (c Building your brand and profile: You define terms of what
people think when they think of you and see your profile. Expanding
your network: Your contact network is built up based on your direct
connections, the connections of each of their connections (termed
second degree connections) and also the connections of second
degree connections (termed third degree connections). This can be
used to gain an introduction to someone you wish to know through a
mutual, trusted contact. 2-Way Recommendations: Reflects the
recommender as well as the person s/hes recommending. Looking for
jobs, people and business opportunities: Employers list jobs and
search for potential candidates. Job seekers can review the profile
of hiring managers and discover which of their existing contacts
can introduce them. Researching an array of information: The
feature LinkedIn Answers, similar to Google or Yahoo! Answers,
allows users to ask questions for the community to answer.
Searching LinkedIn Groups: This feature allows users to establish
new business relationships by joining alumni, industry, or
professional and other relevant groups. Key Facts: 200 Million
Professionals! talentrise.com
12. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 How to Build a Community After you create a profile and
develop a network of more than 20 connections, LinkedIn allows you
to close the Build Your Network box by clicking the Close (x)
button that appears on the upper-right corner. For an alternate way
to access these network-building tools, click the Add Connections
button on the left navigation menu. This box offers links to four
easy ways to start developing your LinkedIn network. These include:
Importing your webmail contacts from services such as Gmail, Yahoo!
Mail, AOL, etc. Importing your address book contacts from Microsoft
Outlook, ACT, Palm devices, or Apple Mail. Searching for current
and former colleagues by company, job, title, and years of
employment. Searching for current and former classmates by school
and years of attendance. talentrise.com
13. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Adding a Profile Photo Adding a photo helps bring your
profile to life Sets you apart from other LinkedIn members Confirms
who you are especially if there are other members with the same
name. 1. 2. NO! YES! talentrise.com
14. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Participation in Group Discussions You can comment on a
discussion taking place in your group by taking the following
steps: Click on "Groups" found in the top navigation bar of the
home page. This will take you to the "My Groups" page. Click on the
group name from the dropdown list. This will take you to the group
"Discussions" page. Hover your cursor over a discussion on the
group home page. This will reveal the available actions for that
discussion. Click on "Comment" to add a comment. Enter your comment
into the text field (4000 character limit). A check box is
defaulted to send you an email for each new comment. Click on the
"Add Comment" button. You can also click on the "Like" action item
in the discussion and then add your comment. The ability to "Share"
may not be available for all discussion threads. LinkedIn Groups
are private forums and the feature does not allow you to forward
discussions outside of the group.tn Discussions talentrise.com
Participation in Group Discussions
15. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Participation in Group Discussions Here is where you would
post a discussion. See sample talentrise.com
16. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Requesting and Providing Recommendations LinkedIn enables
you to request and provide recommendations from your contacts in
your professional network. Recommendations are a powerful tool, so
consider whom you want to ask carefully to help you achieve your
networking goals. LinkedIn offers four types of recommendations:
Colleague: You work with this person at the same time as a manager,
peer, or employee. Business Partner: You worked with this person in
another capacity NOT as a colleague or client. For example, you
worked at partner cos, or performed association or volunteer work
together. Student: You were a fellow student, teacher, or advisor
at the same school. Service Provider: You hired this person to
perform services. Service Provider recommendations differ from the
other recommendation types in that they appear in the LI Service
Providers directory. talentrise.com
17. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Attracting Recruiting and Hiring Managers LinkedIn is a
great tool for jobseekers, however, you need to create a stellar
profile and develop a solid network if you want to maximize your
results! Tips for making the most of LI as a Job search tool:
Complete your profile. LI reports that members with a complete
profile generate 40 times more opportunities than those whose
profiles arent complete. Develop a solid network of connections.
Your ability to use JobsInsider or Inside Connections depends on
having a reasonable number of connections. For these tools, you
should aim for at least 50 connections. Get recommendations. A
complete profile includes at least three recommendations. Aim for
ones from managers, executives, or actual clients. Peer references
the ones you trade with carry far less weight. Include key words
that are relevant to your profession and industry. Recruiters
search for these words and your profile should indicate them to be
found. talentrise.com
18. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Attracting Recruiting and Hiring Managers Tips for making
the most of LI as a Job search tool continued: Focus on RESULTS,
not a list of job duties. Remember your LI profile is a concise
summary of your qualifications and skills. Post your resume, CV, or
portfolio. Use LI applications such as Box.net Files, and you can
attach PDFs to your profile too. If you are unemployed, indicate
that you are seeking employment on your profile. Tip: Keep in mind
that recruiters search on the Web for background information on
potential candidates. So if you have a professional presence on
other sites, make sure they all reinforce your professional image
and are consistent with your LI profile. talentrise.com
19. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 LinkedIn Statistics1: 1 Source: LinkedIn Ad Platform
Median age is 41 years old Average household income is $ 109,000
(Twitter - $58,000, Facebook - $61,000) 40% reside in the United
States Average LinkedIn user has 63 connections Over 1,552,362
groups are offered via LinkedIn (As of January 23, 2013) LinkedIn
is used by 69 of the Fortune 100 companies 39% of the members is a
Manager, Director, Owner, Chief Officer or Vice President
talentrise.com
20. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606
21. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Key Facts: 500 Million Users What is it?: Twitter allows
its users to send and read other users' updates (otherwise known as
tweets), which are text-based posts of up to 140 characters in
length. Twitter provides opportunities for keeping current in your
field and for getting real time information on what is happening in
various fields and companies. How does it work?: Updates are
displayed on the user's profile page and delivered to other users
who have signed up to receive them. The sender can restrict
delivery to those in his or her circle of friends. Users can
receive updates via the Twitter website, email or through an
application such as Tweetie, TwitterFon, Twitterrific, witterfific,
Feealizr, or Facebook. Twitter is adding 15 million users per
month. Getting Started on Twitter: http://support.twitter.com/
talentrise.com
22. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Searching For Jobs on Twitter Companies and job sites post
job openings on Twitter, and job seekers use Twitter to help
facilitate their job search. Twitter can be an effective part of
your job search strategy. Used in conjunction with LinkedIn, job
search engines, and other job sites, Twitter can help you make
connections, find job listings, and build a personal brand that
will help boost your career and expedite your job search.
talentrise.com
23. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Searching for Jobs on Twitter Follow job search experts to
get tips and advice on job searching and the latest job search
news. If you have a list of companies you'd like to work for, be
sure to follow the career page, watch for job listings, and retweet
their tweets, so the recruiters are aware of your presence of
Twitter. You can use Twitter to showcase your expertise in your
field. Use your status updates to tweet about industry topics,
tips, advice. You don't have to be original you can tweet articles
from the web or retweet relevant posts. Use JobDeck (free) which
scours twitter; indexing tweets that are jobs, and filtering out
the rest, thus providing jobseekers with the tools necessary to
find meaningful, relevant job opportunities. This makes it even
easier to search for jobs and connecting you with your contacts
across Twitter, Facebook, LinkedIn and more. talentrise.com
24. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Searching for Jobs on Twitter JobShouts.com - Companies
can post jobs for free on JobShouts (@jobshouts), those jobs are
then tweeted to users on Twitter. Tweetajob.com - Sign up to
receive tweets (@tweetajob) with job postings that match your
interests and locations. TweetMyJobs.com - TweetMyJobs
(@tweetmyjobs) is the largest Twitter job board. It includes 6,500+
vertical job channels segmented by geography, job type, and
industry. TwitJobSearch.com - Search for jobs listed on Twitter
with TwitJobSearch.com. talentrise.com
25. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606
26. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606
27. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606
28. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Key Facts about how Facebook from a recruiters
perspective: Facebook is now the most visited place on the web,
outpacing Google late last year (2012) according to ERE Electronic
Recruiting Exchange. (1Billion+ Users) Approximately 80% of monthly
active users are outside the U.S. and Canada. As candidates spend
more time on the worlds most popular social networking site, it
makes sense that recruiters would use Facebook for hiring and
recruitment. Because Facebook is a fairly closed network it can
make direct sourcing a challenge for recruiters. Depending on the
users security settings, visitors are allowed certain access making
sourcing on this platform somewhat difficult. Even still, there are
ways that recruiters grow their candidate pool, source, and fill
positions using Facebook. Recruiters promote their job openings and
career opportunities through owning and managing a group or
community network. Much like LinkedIn Groups, a Facebook group is a
great option to provide value, content, and information about an
industry or area where they are looking to fill positions regularly
over a period of time. Recruiters create a community that is
location based, industry focused, or a specific position.
talentrise.com
29. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Key Facts about how Facebook from a recruiters
perspective: A great way recruiters alert their network about
openings is through a Facebook Fan or Business Page. They can
establish an RSS feed of their job postings to their page or they
can post the links directly to their wall. Either way visitors to
their page can find and apply for a job opportunity that works for
them. As candidates spend more time on the worlds most popular
social networking site, it makes sense that recruiters would use
Facebook for hiring and recruitment. Recruiters use Facebook
Marketplace to find candidates. Its no cost marketing that is
searchable and when an opening is posted, it alerts their network
via email. talentrise.com
30. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606
31. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Create and update a blog (personal or professional) where
your name is mentioned and doing it often should allow you to rank
#1 in searches for your name, even if you only update with one to
two posts a month for something that helps secure your personal
brand. Blog so people get to know you! Today blogs are mainstream
and used by all types of professions, political campaigns, and
celebrities. They provide value, acceptance by our society (and
mainstream media), and the ability to form a community to connect
to others in a fraction of the time you could have done it before.
Getting Started - Blog Hosting Options: I recommend Wordpress.com
for the beauty of its templates. It is free, easy to use, ranks
high in Google, provides a support forum for the product, and you
get your own URL. You may want to study your HTML skills before you
write a blog. There are various sites such as W3 Schools that can
provide tutorials for you. Blogger (www.blogger.com) is a free
hosting service provided and run by Google. It offers fewer
templates and getting started is pretty easy. Create a Blog:
talentrise.com
32. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Tips: Buy an easy-to-remember, easy-to-spell,
content-appropriate domain name if you can. A really nice layout
doesnt have to cost a lot, but shows youre more than a social media
dabbler. Your About page should be about YOU and your professional
expertise. Use easy to read fonts and colors. Make sure its easy to
comment on your site. Make sure its easy for people to subscribe to
your sites content. Pay attention to which widgets you use in your
sidebar. Don't be extravagant. Test your blog when you make
changes, and ensure your load times are reasonable. Register your
site with all the top search engines. Claim your site on
Technorati.com. Use WebsiteGrader.com to make sure your site is
well built in Googles eyes. Create a Blog Blogging is the new
branding! Blogs are a cheap way to market yourself!
talentrise.com
33. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Your title (slogan or tagline) is attractive and relates
to the content of your blog. Your content is worthy of notice by
others and your blog makes people want to hire you. Your blog
provides ideas, thoughts, original research on a topic, and tools.
Content shows that you are, a true expert or thought leader, or
simply well-informed and current in your topic areas. Your blog
differentiates the level of your specialization. Your content
displays integrity, character, philosophy, values, humor, and/or
personality, or just plain old wisdom. Your blog attracts media or
trade-related attention. Content that is exceptional quality,
insightful, creative, positions you as an expert. The blog is
quote-worthy and you are SOUGHT OUT to contribute your thought
leadership in other ways such as speaking, articles, etc.
Definition of a Blog That Increases Your Value For those that
embrace these new personal branding tools, Google me is the new
business card and thus, the blog and social network profile is the
new resume. Unlike the interview process, where the resume or
self-description can be puffed, the writings of a long-term blog
demonstrates more about the individual 1 1 Source: Jeremiah Owyang,
Senior Analyst, Forrester Research talentrise.com
34. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Just as your resume says who you are, your website tells
the same story. Gather testimonials, put it with your awards and
accolades and take some time to write a professional bio.
Bravenet.com is a free solution with many different tools, such as
a polling feature and guest book to help you get started. I
recommend you use Godaddy.com or Bluehost.com (fee based) to host
and build your website. You can also use Microsoft Expressions Web,
which is an easy to use website building software program, much
like using Microsoft Word to build your website. Depending on your
strategy, your URL is going to be extremely important. Of course I
would recommend that you purchase your domain name, yourname.com.
If that isnt available, try for yournameRESUME.com or the .net or
.org equivalents, in that order. The newest one is .biz. The
objective of the URL is to have something you can freely promote
and that people can remember. Use the URL on your paper resume, on
all of your social networks or other marketing materials. Create
Your Own WebsiteCreate Your Own Website talentrise.com
35. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Create a Google Profile Go to the following URL and create
your own Google Profile: http://google.com/s/profiles/me
talentrise.com
36. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 What is it?: Ziggs is an online community that encourages
individuals to join and create personal profiles. Ziggs allows you
to conduct searches for people, unlike LinkedIn which requires you
to send out invites to build a network. How does it work?: There
are two types of profiles you will find on Ziggs. The first is a
profile created by individuals who have registered and posted their
bios on Ziggs to expand their networks. The second is a profile
that Ziggs has culled from the web from personal profiles on
company, organization and college Web sties, just to name a few.
Key Facts: talentrise.com
37. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 What is it?: ZoomInfo is a vertical search engine that
focuses on people, companies, and the relationships among them. It
allows users to collaborate in the construction of its content by
contributing information to their own summaries or building new
ones where none exists. ZoomInfo has partnerships with Reunion.com
and XING to provide additional data. How does it work?: There are
two separate groups of people that ZoomInfo is primarily aimed at,
and that would be searchers who are looking either for themselves
or various people in their lives (friends, family, colleagues,
etc.), or human resources who are looking to recruit their next
employee. Key Facts:
38. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Key Facts: What is it?: Jigsaw is a directory of business
contacts and company information - a sort of gray market for
Rolodex data. How does it work?: It is built, maintained and
scrubbed by users of the site. Its functionality is based on a
points system that allows users to trade business contact
information they have for contacts that they need. Once you join,
you can conduct searches for individuals. talentrise.com
39. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Key Facts: What is it?: Spoke collects contacts from
public information on the internet as well as members registrations
and email directories. How does it work?: Spoke pulls from your
Outlook contact list to generate new names and you can opt out of
this. talentrise.com
40. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 EzineArticles.com (well liked by Google and will get you
found the fastest!) SearchWarp.com AuthorConnection.com
GoArticles.com Develop Your Profile and Expert Status Submit
business/industry related articles to key web sites such as:
talentrise.com
41. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Number of fans, followers or subscribers. Increase in
conversions. Traffic from channel to site many web statistic tools
are incorporating social media into their offerings. Stronger brand
image and/or customer relationships. Google page rank. Measuring
ROI What Does Success Look Like For Your Brand? talentrise.com
42. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Track Your Presence Online Google, Google.com/alerts:
Email updates of the latest relevant Google results (web, news,
etc.) based on your choice of query or topic. You can subscribe to
each alert through email and RSS. You set an alert, notifying you
of stories, as they happen, for your name, your topic, and even
your company. As your feed reader fills up with articles that match
your query, you should start a database of bloggers and journalists
so that you can market to them directly and form better
relationships. Blog Search Engines, Technorati.com or
http://www.Blogsearch.google: If you have a blog, then you have to
be on Technorati, which is the largest blog search engine in the
world. When you register with it, Technorati tracks "blog
reactions," or blogs that link to yours. You search for your name
on Technorati, and subscribe to RSS alerts so that when someone
blogs about you, you find out. Use Technorati to log every blog
that is linking to your own. Keep track of these blogs, and when
you write your next post link to them. Doing so will give
recognition to those who have recognized yours. Twitter,
search.twitter.com: Twitter is a micro blogging service, hosting
over three million people. You can locate any instances of your
name and tweet back. As you see tweets with your name attached to
them, you should use the "@" sign and the tweeter's account name
(@recruitastar) to respond appropriately. As you respond, you start
to build brand recognition and your audience feels that you care
and are actively listening. talentrise.com
43. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Online Brand & Reputation Management Naymz.com, Sign
up or invite people to write reviews about you and your work. You
can import your LinkedIn profile data to your Naymz profile. My
favorite. Rapleaf.com, Look up your reputation, rate others, and
they will be invited to rate you in return. RepVine.com, Reference
and reputation management combined. ReputationDefender.com, Service
that attempts to help you getting things online said about you
removed. talentrise.com
44. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Important Tips to Remember Create a strategy. Plan goals
and work backwards. Build your network before you need it. Its not
a numbers game choose quality over quantity. Keep content fresh. Be
respectful. Be patient. Keep it real. You dont have to be
everywhere just where it matters for you and your goals. One size
does not fit all. talentrise.com
45. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 U R A Brand! How Smart People Brand Themselves for Success
- by Catherine Kaputa Me 2.0: Build a Powerful Brand to Achieve
Career Success - by Dan Schawbel The Brand You 50: Transform
Yourself from an Employee into a Brand That Shouts Commitment, and
Passion! - by Tom Peters Stand Out! Branding Strategies for
Business Professionals - by Simon Vetter Branding Phenomenon - by
Peter Montoya Self-Marketing Power: Branding Yourself As a Business
of One - by Jeff Beals Blogging For Dummies - by Susannah Gardner
Recommended Books talentrise.com
46. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Social Media Tools TweetDeck - http://tweetdeck.com/ - An
amazing Twitter client that allows you to sort your tweets into
replies, topics, groups, keywords, etc. You can even filter the
results. HootSuite - http://hootsuite.com/ - In my opinion, the
coolest and most powerful suite of Twitter tools out there. Track
your stats, manage multiple Twitter accounts, monitor your brand,
schedule tweets, update all your social networks and much more.
FriendOrFollow - http://friendorfollow.com/ - Find out A) - who's
following you that you're not following back, and B) - who you're
following that isn't following you back. Twitter Tools -
http://alexking.org/projects/wordpress - WordPress plug-in that
allows you to pull your tweets to your blog. It can also update
your Twitter status every time you post. Qwitter -
http://useqwitter.com/ - Are you losing a lot of followers? This
fantastic tool can help you understand why. talentrise.com
47. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Key Facts: What is it?: If you use Outlook, Xobni is a
great Free add-on which helps you organize your inbox and provides
other unique features. http://tinyurl.com/Xobni1 provides:
Lightning-fast search Threaded conversations Quick attachment
discovery Contact info provided by LinkedIn, Facebook & Hoovers
Key Facts: talentrise.com
48. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago,
IL 60606 Final Questions, Closing Thoughts (Toby Nathan) Closing
and Questions Please dont forget to link with me to grow your
network on LinkedIn or Twitter! www.linkedin.com/in/tobyrnathan
http://twitter.com/tobyrnathan [email protected] Please
dont forget to link with me to grow your network on LinkedIn or
Twitter! www.linkedin.com/in/tobyrnathan
http://twitter.com/tobyrnathan [email protected]
talentrise.com