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Build Awareness
Engage
Nurture
Hire!
Next-Class Strategies include converting candidates and employees into promoters
Marketing Funnel to Engage and Attract Top Talent
CDK’s Market Penetration PlanIdentify StakeholderIntake session
Business challenge
Define EVP
Build EB
Galvanize Ambassadors
PR/Create Buzz
Build Social Community
Digital (Drive Traffic to Open REQs)
Repeatable Process Framework
Define your Call to ActionTips for Success:– People Respond to Numbers (3 reasons, or steps, etc.)
– Authenticity Reigns so try using real employees where possible
– If it’s Homegrown –Leave it Alone
External Partners
You’d be amazed at what your partners can help you come up with if you ask the right questionWithin 6 months –• 94th most searched for by name company on Glassdoor.
• Top 25 employer (in traffic) in IT – along with Google and Facebook.