NEXT GENERATION

5 Tips to help you Succeed with

LinkedIn Career PagesTuesday, September 27, 2016

starting at 11:00am PST | 2:00pm EST

Speakers

Agenda

Resources to get you started

Q&A

1

2

3

4

Quick introduction of the new product

5 tips for building a brilliant Career Page

● Reach more of the right talent

Introducing the Next Generation of LinkedIn Career Pages Attract great talent with an authentic, personalized look at your culture & jobs

● Tell an authentic story

● Drive quality applicants

● Measure impact

Next Gen Career Pages deliver resultsHelps you attract great talent with an authentic, personalized look at your culture & jobs

Job Views

+175%

+60%Page Views per Visitor

Showcase an authentic voice by leveraging your employees

5 tips for building a brilliant LinkedIn Career PageReach and engage your top talent like never before

Take advantage of rich media to bring your company to life

Tailor content & make it more discoverable with Audience Views

Highlight job opportunities to ensure talent knows you’re hiring

Save time building & editing your page with revamped administrator tools

1

2

3

4

5

Your employees are your greatest brand ambassadorsMake them front and center

1

Prominently feature up to 4 company leaders; members can visit their profiles to learn more about their experience

Continue to highlight authentic testimonials from 1-2 employees

Showcase employee-generated content in Company Photos New design allows for authenticity with control

Don’t let stock photos happen to you!

Feature up to 20 real photos from your employees, like these examples from Undertone

1

Employee Perspectives give your page an authentic voice New design allows for authenticity with control

1

Share 2-3 pieces of long-form content written by your employees - about your company, your values, their job, company culture, etc.

Medallia features content from their engineering and sales teams, and highlights diversity in tech

Add a link, easily search for any post, or select from a curated list of content based on recency and relevancy to your company

Not sure how to get this content from your employees?Your employees are likely already creating it; if not, encourage them to!

1

● Let employees know you want to hear from them, through whatever internal comms channel you use

● Educate on your social media policy: consider lunch & learns to encourage employees to be social in the right way

● Identify employee champions in key talent segments to post long-form content on a regular basis

● Consider a hashtag (#AdobeLife) so you can easily locate employee photos on social media channels and encourage sharing

● Gamify it: launch a contest for posting and sharing long-form content; reward results

Give your employees a voice

Hi all,

One of the best ways to attract the right people for our open jobs, is by showing offour culture and what it's really like to work here. You have been selected to helpcontribute to our LinkedIn Career Pages, which is a place where we showcase life atour company. Check out ours here: [HYPERLINK TO YOUR PAGES]

What I need from you? It's easy! Photos and pre-written content.

• Photos: You can send photos from your team events, office events, and anythingthat shows off your team culture to me directly. We have many different teams here at[COMPANY NAME] and we want to show off everyone!

• Published posts: Are people on your team posting articles about our company?About our industry? Share posts that you or your team members have posted so that we canshowcase them on our LinkedIn Career Pages. Are you proud of a particular teammate's ordirect report's published articles? Elevate their work and share the articles with me.

We all love that feeling of discovering a new hire that fits in perfectly with ourculture. It takes a village to bring in the talent we want and with just a littlebit of effort, you can help attract that talent with me.

Thanks,[NAME]

https://www.linkedin.com/help/linkedin/answer/71282

More room for rich media brings your company to lifeNew Cover Image creates beautiful look and feel

Choose one image to appear in background when members view your Overview, Jobs & Life tabs

No time to create something new? Consider using what you already have: images from your corporate website, intranet, and social media channels

2

Share eye-catching videos with prospective employeesHero module is bigger & better than ever before

2

Feature video content or static photos in the Hero space on the Life and What We Do tabs

New tab images immediately draw viewers inCustomizable on the Overview and Life tabs

Life Tab image is automatically populated from your Hero video or image

Overview Tab image can be added via the admin panel by any Company Page admin

2

Relevancy drives engagement: tailor content to target talentViewers will automatically see the content most relevant for them

3

Trek features company leaders and content that is relevant to two of their most important talent segments: Engineering and IT

Viewers automatically see the most relevant audience view, based on their profiles

Tailor all page content to audiences who matters mostTarget based on viewer location, language, function, industry, seniority

3

Unilever tailors content to the location & language of the viewer (examples shown: U.S. and Brazil)

Company Photos & Employee Perspectives are relevant to the viewer

New Audience View dropdown drives discoverabilityGive talent the ability to explore careers across your company

3

Ensure top talent knows you are hiring people like themFully automated Jobs tab puts the right opportunities in front of the right people

4

Automatically feed viewers relevant job opportunities that meet their background, based on their LinkedIn profiles

Ensure your opportunities are posted to LinkedIn to maximize job views & applications

Admin tools allow you to easily edit & customize your pageCharter Customers updated their page in <10 minutes after collecting content

5

Edit mode allows you to preview or save your page prior to publishing

Easily toggle modules on or off for every audience view

Much more intuitive, in-line editing experience

Showcase an authentic voice by leveraging your employees

What are you waiting for?Follow these tips & engage your top talent like never before

Take advantage of rich media to bring your company to life

Tailor content & make it more discoverable with Audience Views

Highlight job opportunities to ensure talent knows you’re hiring

Save time building & editing your page with revamped admin tools

1

2

3

4

5

Questions

Learn more: lnkd.in/NextGenCareerPages

Sign up for our next Career Pages webinar: lnkd.in/LCPanalyticswebinar

Check out examples of companies who are doing it right: lnkd.in/LCPlookbook

Specific photo specs: lnkd.in/LCPspecs

?