5 Reasons Your Job Ads Aren’t Working and Ways to Fix Them

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Your Job Postings Aren’t Working and Easy Ways to Fix Them


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Matt Charney

Managing [email protected]

@mattcharney

Featured Speakers

Mike Walsh

Senior Product [email protected]

@MikeNWalsh

mailto:[email protected]



Table of Contents

What Are Job Postings?

Why Invest in Job

Postings?

5 Reasons Your Job

Postings Aren’t Working

and Tips to Fix Them

Hot or Not

Recap


Candidates Have toSearch to Find You!

What Are Job Postings?

Traditional Job Boards Today’s Job Boards

Post & Pray

Not Targeted

Influence CandidatesUnaware of You!

Post with Purpose

Targeted

VS.


Why Invest in Job Postings

Make candidates aware ofopen positions at your company

Target the right candidates and avoid the headache of filteringthrough unqualified resumes

Save money per hire by havingyour jobs appear only to the talentyou are trying to reach


Your Job PostingsAren’t Working


5 Reasons Your Job Postings Aren’t Working

WARNING SIGN: No one is interested

Reason #1: The Job Title is Unclear


Tip #1: Incorporate Search Engine Logic

Remember: You can always add a little more color with the job description!


*New* Job Explorer


WARNING SIGN: There is a ton of interest, but no one is applying

Reason #2: You Missed One of the Basics



Tip #2: Include the Basics; Use a Template

Job title

Location

Details about the role

Responsibilities

Requirements

Next steps to apply

Easily Scanned

Unique Highlights


*New* Benefits Information



WARNING SIGN: No one is applying

Reason #3: Your Bar is Way Too High


Tip #3: Keep Must Have Reqs To a Minimum

CPA

MBA

PhD

8 Years Experience in…

In North Dakota

Niche Experience in…



WARNING SIGN: Application overload

Reason #4: Your Bar is Way Too Low


Tip #4: If You Know What You Need, Ask For It

Be Specific

Be Clear

Describe Success

Assign Homework (when there’s demand)



WARNING SIGN: Lots of clicks but no applications

Reason #5: You Sound Like Everyone Else


Tip #5: Analyze Your Voice in the Market

Do I have a definedemployer brand?

3 Areas to Analyze:

What is mycompetition doing?

Is our voice authentic and consistent?


Data and Analytics Insights


*New* Open Company


HOT OR NOT?


Job Postings: HOT or NOT
















Quick Glassdoor Update…

We’re Growing


Fastest Growing Career Community

6Mcontent

300Kcompanies

15Mjobs

190countries

24Mmembers

the most trusted place for today’s candidates to research companies and search for jobs

Jan Feb Mar Apr May Jun-10%

0%

10%

20%

30%

40%

50%

60%

70%

Monthly Traffic Growth


Brand Hire

Manage your reputation and promote your employer brand

Advertise your jobs to uniquely target the right candidates

34

Job AdsEnhanced Profile

Influence

Drive targeted awareness around diversity and other initiatives

Targeted Display Ads


Quick Recap


Recap

Target

candidates via multiple

channels (mobile, job alerts,

search, company profiles).

Optimize daily to increase

applicant flow.

Target your job postings to

reach a qualified talent pool.

Utilize tools

to monitor your reputation

to ensure it resonates with

candidates.

The Job Title is Unclear

You Missed One of the Basics

Your Bar is Way Too High

You Sound Like Everyone Else

Your Bar is Way Too Low


Q&A

QUESTIONS?

You can ask questions by typing them into the

Questions Pane


www.glassdoor.com/employers


Thank you for joining us!

@Glassdoor and @RecruitingBlogs

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Recruiting & HR

5 Reasons Your Job Ads Aren’t Working and Ways to Fix Them