Work with a Realtor with the mind of an Architect

Kyle McAdams, AIA, REALTORRealtor + Architect

703-314-5007Keller Williams Real Estate 46169 Westlake Drive #200Potomac Falls, VA 20165Each office is independently owned and operated.

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REALTOR,ARCHITECT and MARKETING EXPERTWants to Sell Your Home

COMPLIMENTS OF: Kyle McAdams

A GUIDE TO SELLING YOUR HOME

It's All About You

Kyle McAdams, AIA, REALTORwww.kylemcadams-homes-va.comkyle@kylemcadams-homes-va.com703.314.5007

I am a Realtor with an MBA in Marketing. I've marketed and sold great brands like Disney, Capital One and AOL for many years. But I'm also an architect, having begun my career in the world of design and construction.

So as a Realtor, I can tell my clients that I not only buy and sell homes.I've designed them. I know how they work, what makes them compelling, what enhances value and what helps people fall in love with a home.

As an architect, I know a great home is designed around you: the user, the resident, the homeowner. I approach my real estate business the same way. Designed and built around one guiding principle: It's all about you.

Your needs

Your concerns

Your questions

Your finances

Your time

Your life

My focus is on your complete satisfaction.

I want to be so please with my efforts that tell your friends and associates about me.

Good service and expert advice speaks for itself. I'm looking forward to the opportunity to earn your referrals!



What I Deliver

CommunicationYour needs always come first. I provide the service we agree to, in the ways that work for you,whether once a week, once a day, by phone, email or text message. That's how we'll do it.

You'll always be kept in the loop. From listing to closing, you'll know the status of ourmarketing efforts, the offers on the table and the steps leading to a successful closing.

Experience and ExpertiseI will effectively manage the complexities of your real estate transaction. I have the resources, knowledge and network to address any potential challenges we may face in selling your home.

MarketingYour home will get the exposure it deserves. My 20+ years in marketing, combined with my stateoftheart marketing systems will maximize your property's exposure to buyers. Neighborhood tracking tools and automated contact systems allow me to reach active buyers who want to know about your listing.

PricingI'm a highly analytical professional, with extensive experience in pricing and financial services. Your home will be priced right, and adjusted as needed, to sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips and I know how to use it effectively.

StagingI am a licensed architect with years of training and experience in design and space planning. I'll help you showcase the features of you home that will put its best foot forward. Homes sell because of correct pricing and great presentation. We will make a great first impression that will sell.

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The Home Selling Process: Getting Ready to List


I am not the one who decides how much your home is worth. The market does.It tells us where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today's market:

PricePricing your home properly is a critical factor on how long it will take to sell it.

LocationLocation is the single most important factor in determining the value of your property.

ConditionThe condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. I'll help optimize the physical appearance of your home to maximize the buyer's perception.

CompetitionProspective buyers will compare your property – both the condition and the price – to other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

TimingProperty values are affected by the current real estate market. Because we can't manipulate the market, we'll collaborate on a pricing and marketing strategy to take advantage of windows for opportunity when buyers and their agents discover your property and are most likely to visit and make offers.


The Home-Selling Process: Pricing


I have strong analytical skills.As a former Business Analyst and Product Marketing professional, I have a great amount of experience studying pricing, market trends, consumer psychological behavior, and financial debt. As such, I am quite adept and comfortable performing indepth historical market studies and sales history to determine a winning pricing strategy for you home's unique market.


Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents.

An excellent agent with a terrific Internet marketing program is your best path to a sale.

How Buyers Find the Home They Purchase


LOW COST / HIGH IMPACT

HIGH COST / LOW IMPACT



Home Selling: Marketing Your Property on my Web Sites



Home-Selling: Promoting Your Home Web Advertising



Home-Selling: Open Houses, Signage, Collateral


The Home-Selling Process: Staging Your Home


Three things to remember:

You don't get a second chance to make a first impression.

Staged homes, on average, sell in half the time that nonstaged homes did.

Most buyers make decisions about the property they see within the first 15 seconds of entering the home.

Adding costeffective amenities and improving the general cleanliness and condition of thehome is what we call "staging."

What Can Staging Do?

When a seller stages their home, one of two things happens:

The home becomes more valuable than other comparable properties in that price range.The home gets moved up in price and becomes the lowest priced in the next higher pricebracket or category.*

As an architect, I give clients a trained professional eye for the most costeffectively staged a home.

Quote by Gary Keller


Keller Williams Network and Technology


Northern Virginia

When you list with me, you get the added benefit of being listed with Keller WIlliams, the largest Realty Franchise in North America and in Northern Virginia.

Your property will not only be shown in MLSMRIS (Metropolitan Regional Information System) to alllicensed agents in Maryland, Virginia, Washington, D.C., Pennsylvania, Delaware and West Virginia, but it will be a featured on KWLS, an exclusive national listing service for Keller Williams properties and agents.

The large, strong network of KW agents, and the shared technology we have among ourselves, gives our clients more dedicated marketing firepower than your nonKeller WIlliams listed competition in the market.



Home-Selling: Closing and Beyond

Coordinating Your Sale to a Successful Closing

All potential buyers will be prequalified so valuable time isn't wasted.

Each offer will be presented and discussed with you.

I will negotiate the details of your transaction with the other agent.

Closing will be prepared, coordinated and finalized for you.

Beyond the Sale

Do you need an agent to assist you in your relocation?

Need a recommendation for a moving company?

Would a moving checklist help?

I'm happy to refer you to great providers of other real estaterelated services.

I'm here to make the sale of your home as smooth and stressfree as possible.



About MeHow am I different from other real estate agents?.

ExperienceI'm a licensed architect as well as a realtor, so I give you a trained perspective when it comes to staging your home. I not only sell homes, I've designed them.

I have an MBA from Duke University and 20+ years of marketing for great brands like Disney, Capital One and AOL. I have more marketing savvy and analytical ability than even most experienced agents. This enables me to more effectively find and target the right buyer with the right message at the right time.

TechnologyI have at my fingertips all the marketing power of Keller Williams' stateoftheart Market Leader CRM and SEM platform, the most robust databased system in the realty industry at customer segmentation and target marketing. We can find and target your house to the right buyer at the right time.

ExpertiseI have lived in the areaGreat Falls and Potomac Falls for over 15 years. My sons were born in Reston and attend Dominion HS. My step daughters attended Langley HS. I've been active for years in local youth baseball, football, basketball, choir, ballet, church a more. Rest assured, I know this area very well.

CommunicationI'm a new agent, working hard to grow my business. This is good news for you as I can devote substantially more time, attention and resources to selling your home than other agents. I will keep you updated and informed throughout the process, and will be available for you to reach me whenever you need.

Awards/RecognitionGraduated with Honors, University of Texas School of ArchitectureGraduated with an MBA from Duke University, Fuqua Fellowship Recipient

Kyle McAdams, AIA

REALTOR + ARCHITECT + MBA

7033145007 : [email protected] : www.kylemcadamshomes.com

Keller Williams Real Estate