Win report curbed

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Curbed.com

September 2011


About this Report

Source: Experian Hitwise, Do Not Publish

WAV Group WIN Reports are designed to deliver intelligence to its clients. From time to time, we provide the industry with a sample of the power of WIN Reports powered by Experian Hitwise.

Today, Zillow announced a partnership with blogging site, Curbed.com. As a result of the partnership, Zillow will now power property search on the website. Curbed will also be able to sell featured listings through the relationship.

Using Experian Hitwise, we took a look at the traffic to Curbed.com to see where the synergies are.


Page View RankingCurbed.comSeptember 2011


Curbed does not have much traffic to their website. Moreover, their traffic ranking in real estate is trending down.


Search Terms driving traffic to Curbed.comSeptember 2011


One of the great features of blogs is the ability to engage consumers. Curbed is expert at this.

Another excellent feature of blogs is the power of linking and Search Engine Optimization. Zillow was outspoken in the press release by pointing out that Curbed would be linking to properties rather than properties on Zillow’s competitor sites.


Upstream and Downstream VisitsCurbed.comSeptember 2011


This is perhaps the most telling chart of the Zillow/Curbed relationship. Zillow powers the real estate search at Yahoo Real Estate.

20% of the websites visited upstream of Curbed is Yahoo Real Estate. By partnering with Curbed, the consumer is effectively returned back to Zillow search downstream.

It will be interesting to see how this will impact the 2% of Curbed traffic that is currently going to Corcoran.


About WIN ReportsSeptember 2011

The WAV Group WIN Report (Website Intelligence Network) is designed to provide MLSs, Associations and brokers with critical Internet market intelligence to help their organizations create strategies to capture a dominant portion of the online real estate traffic in their market, over time.

WIN Report Objectives: Allow MLSs, Association and brokers to evaluate and track their online web

performance Keep MLSs, Associations and brokers informed of top of online real estate trends Provide MLSs, Association and brokers best practices for improving their online

presence Track competitive listing syndication sites relative to broker sites in the market to

monitor progress Evaluate the success of MLS or Association consumer websites and leading brokers to

provide insights and suggestions to strengthen the online position and functionality of each site.