Marketing StrategyUsing knowledge, expertise and technology to sell your home!

Stephen T. ScherpfStephen T. Scherpf3834 108th Ave N.Clearwater, Florida 33762

Phone: Phone: 727-410-7399Cell : Cel l : 727-410-7399Fax: Fax: 727-573-4501Email : Email : ssirealty@aol.comWebsite: Website: www.ssirealtyllc.com

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I intend to sell your home forthe maximum price in theminimum amount of time.

To a certain extent, achieving that goal is anumbers game. We need to create a richlydetailed, spectacular listing for your home,and then we need to put it in front of asmany potential buyers as we possibly can.

Did you know that, as of 2011, nine out ofevery ten home buyers used the web tofind their new home? This year thepercentage is predicted to increaseeven further.

The number of buyers who use the internetto find their next home is increasing daily.The traffic to online real estate market-places is skyrocketing. The power of theweb is growing. And I have been able tosuccessfully establish myself online sothat I am able to tap in to this steadystream of real estate shoppers.

Your Listing Will Never Go Unnoticed

Over time, buyers' useof the Internet to

search for homes hasincreased, rising from71% in 2003 to 90% in

2011. Even moreimportantly, the shareof buyers who reported

using the Internetfrequently to search fora home has risen from

41% in 2003to 75% in 2012.

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The web is now by far the most important advertising medium for realestate, and that’s becoming truer every day. Fortunately, I’vemanaged to stay ahead of this trend, and have been continuouslyworking to increase my web presence so that I can push listings tomore places very quickly, putting properties in front of online buyersvery effectively.

I subscribe to Point2 Agent, a web service that connects real estate professionals with oneanother and with the most important real estate advertisers on the web. This service allows me toadvertise your listing on my website, on many other local real estate websites, and on over 50 ofthe busiest online real estate marketplaces including Trulia, Oodle, Yahoo!, Zillow and manymore.

Thanks to this listing service, and to my numerous contacts, you will see that I belong to apowerful online network that can make a substantial difference in the exposure your propertyreceives.

Your Listing Advertised Everywhere

Your Listing’s Own WebsiteIn addition to my companywebsite, and countless realestate websites across NorthAmerica, your listing canreceive its very own websiteand unique domain name(www.YourHouse.com), thatincludes high-resolutionphotos, detailed propertyInformation, and helpful toolsfor potential home buyers.

Multiple Search PlatformsNot only will I help your listingattract attention via “naturalsearch” sites like Google,Yahoo! and MSN, I will alsoplace your listing in realestate-specific search sitessuch as Point2 Homes, Oodle,Trulia and Zillow. In all, I haveaccess to over 50 distinctlisting marketplaces whereyour listing can be displayed.

Better InformationI add as many high-qualityphotographs and as muchrichly detailed information toyour listing as possible, so itwill have a significantly betterchance of attracting morebuyers. In fact, 85% of home-buyers value pictures as themost important feature of alisting advertisement .

Your Listing Gets Found Online

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Better ListingsWhat’s the big deal? Well, it’s simple – many independent studies show that better listings withmore photos attract more visitors, they keep buyers looking at your home longer, and theygenerate more quality buyer leads.

More PhotosI understand the power of quality photographs, and will include as many photos as possible tohelp attract attention to your listing.

More InformationBuyers want information. That’s only natural – they’re trying to make an informed decision about amajor purchase. So instead of withholding information about your property, I deliver as muchinformation as possible. Not only does this make your listing easier to find online, and helpensure that inquiries about your property are serious ones... it can also attract more attention fromthe buyers who find it.

More PersonalityNo one knows your home better than you do. That’s why, if you’re interested, I am able to set up aspecial area of your listing where you can add your own comments. You can even login via yourown password and access statistics on the visitors your listing is attracting.

More PowerMy listings always include Google mapping with satellite imagery, virtual tours, and many otherfeatures to showcase your property at the highest level of professionalism and technologicalelegance.

More Information to Attract Buyers

Today’s buyers expect lightning-fast responses to their emails andinquiries, they expect regular updates, and they expect animpressive, feature-rich website. Not only is my website designed toattract and engage today’s buyers, it also includes numerous behind-the-scenes software elements that will help me to sell your home.

My networkMy network is set up to enable buyers toregister their preferences and receive listingsvia email. That means that I may already havedozens of waiting buyers who are looking forthe type of property you are offering. As soonas I have completed work on your listing, it willbe instantly emailed to these matched buyers.

My softwareMy software automatically places potentialbuyers in a communication program so that Iam sure to maintain friendly contact with them,encouraging more repeat visits to my websiteand more repeat viewings of your listing.

My websiteMy website has the ability to send anotification directly to my cell phone as a textmessage if a prospect is interested in yourproperty and inquiring about it. This means thatI am able to respond with incredible speed toimportant potential buyers.

My advantageMy advantage is in the technological tools Iuse to present your property as effectively aspossible, and to have it discovered by as manypotential buyers as possible. In modernmarkets, having a technological edge canmake a dramatic impact. I have that edge, andI am looking forward to using it to youradvantage.

Turning Browsers into Home Buyers