Why brokers should work with an EDO

Economic Development

Marketing

in Greater Reading

Presentation to Commercial Industrial Council

2

What Does GREP Do?

GREP: Committed to Berks County

Companies

3

• Financing

• Entrepreneur Training

• Workforce training

• Municipal, township, borough &

state officials

• Governor’s Action Team

• Local utility providers

• Business to business introductions

& referrals

• New market expansions

• Best manufacturing processes &

practices

• Innovation experts

• Exporting

• Succession Planning

4

GREP: Committed to Berks County

Companies – providing connections to:

• Maidencreek Township

– Excelsior Blower

• Muhlenberg Township

– EthoSource

– Fidelity Technologies

– Great Grow

– National Brokers of America

• Exeter Township

– Birdsboro Kosher Farms

– Visionary Insurance Partners

• Wyomissing

– SG America

– Longhorn Steakhouse

• Maxatawny Township

– Saucony Creek Brewing

5

GREP: 2013 Highlights

• City of Reading

– Bills Khakis

– Einstein Analytics

– Isolator Fitness

– Metals Your Way

– Prizer Painter (BlueStar)

• Cumru Township

– Reitnouer, Inc.

17 new and expanding companies!

6

Birdsboro Kosher

Farms

7

GreaterReadingSites.com

Fish where the fish are.

Site selectors and businesses will go straight to

GreaterReadingSites.com.

Brokers can profit from:

• Free marketing

• Increased traffic

• Direct, qualified leads

• Expanded lead generation

Nearly all businesses and site selectors use

the Internet to make location decisions

• 98% of corporate real estate professionals & site

selectors use the Internet for researching site location

decisions

• Site selection research by non-consultants is performed

after business hours & weekends

Sources in Order: Economic Development Marketing: Present & Future; Dennis Donovan, Wadley-Donovan, UEDA Annual Conf. SF.

©GIS Planning Inc. 2012

24% 33%

48% 51%

53% 55%

60% 60%

67% 67%

70% 73% 74%

77% 80% 81%

83% 83% 85% 86%

90% 91% 91%

User-generated content (blogs, forums)

Transactions (business licenses, permit applications, etc.)

Business list

Social media integration

Hyperlinks to other organizations

Employment training programs

Business assistance services/how to start a business

Major employers

Staff directory and contact information (phone, fax,…

Maps

Demographic reports

Land/sites and buildings inventory

Most important features for economic

development websites

Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.

• Free Marketing

• Direct Leads

• Qualified Leads

• Money in Pocket


What GreaterReadingSites.com

means for real estate professionals

Qualified Leads: If they contact you they

have already done their homework

and know that you have

something they want.




Business

Intelligence:

Access to

high-quality

demographic, market

& business analysis

(for free).




14

Access to Data


GreaterReadingSites.com speeds up,

simplifies and expands the process of

generating leads and gathering information


All pros, no cons

• Simple and fast to add listings

• Substantially increase traffic

• Free marketing

• Access to informed, motivated prospects

• Qualified leads

• Strengthen rapport with your community

How We Can Work Together

• Assistance with prospect and company visits

– GREP rolls out the red carpet to Berks County

• Customized demographics and workforce reports

• Connectivity to ED resources and community leaders

18

Contact us, we are here to help!

Pamela Shupp, AICP, CEcD

Vice President

[email protected]

(610) 376.4237

19

mailto:[email protected]

Connect with Us!

20

Facebook.com/GreaterReadingEconomicPartnership

Company Page: Greater Reading Economic Partnership

www.linkedin.com/in/pamelashupp

@GreaterReading

#GREP2014

#GreaterReading

GreaterReading.com

Pamela Shupp, AICP, CEcD, Vice President

201 Penn St. Suite 502, Reading, PA 19601

[email protected]

(610) 376.4237

Thank you.

Let’s continue working together to

be something greater.

Real Estate

Why brokers should work with an EDO