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http://www.VideoActivePro.com/realtors This presentation by Mike Liebensohn of VideoActive Productions in Shelton, CT is a brief introduction to the types of videos and strategies that a real estate professional can use to get more listing, sell more houses, and get more referrals. For more info, call (203) 665-8874 or email [email protected]
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Lights, Camera, Action!
Video MarketingFor Realtors
Real World Experience With Video Marketing
Introduction / "Meet Me" Video
Two Approaches:1. Scripted2. Interview style
Most Important Thing:Be comfortable, so yourtrue personality comes out!
Where To Put It:-YouTube-LinkedIn profile-Website home page-Email signature-Facebook page
Introduction / "Meet Me" Video
Benefits:-Get found more easily in online search / social media-Establishes trust & credibility before they even pick up the phone-Makes it easier for your happy clients to "share" and refer you with others
Tip for DIY's:-Always Include "B Roll"-lots of light-lavalier microphone-talk to ONE person
Content / Core Videos
Examples:1. 5 top house hunting tips2. Getting pre-qualified for a mortgage3 Negotiating tips4. How to stage your house5. Pricing your home to sell
Where To Them:-Video series / email drip-Video library on website (resources)-Email directly to someone who has a question (saves you time!)-SEO / traffic magnet-Content for your blog-Content for social media(you can do ALL of these for EACH video!)
Content / Core Videos
Benefits:-Automatic follow-up / stay "top of mind"-Get found in searches-Engage social media audience-Builds credibility-Provide value for free = reciprocity
Tip for DIY's:-It's about giving value up-front for free-Make it look like you're sending out personal emails-Always make it easy (clear) for them to take the next step
Specialty Videos
Examples:-Town videos-Listing videos-Happy Holidays-Neighborhood highlights-About the schools-Market updates-Etc ...??
We want regular content! Get on a schedule …
YouTube => Blog => Website => Social Media => Monthly Newsletter = Huge Search Engine Presence
Specialty Videos
Benefits:-You'll never need an excuse for following up with people-When people finally meet with you things go much more quickly-Your own confidence will skyrocket
Tip for DIY's:-for listing videos, do one shot at a time - then edit-use the words people might search with in your titles-be consistent - branding, frequency, video opens & closes (like a TV show)
Next Steps?
(203) 665-8874
Go Here For Additional Resourceswww.VideoActivePro.com/platinum
-Sign up for our free email / video tips for realtors (experience a drip campaign first hand)-See sample videos-A link to these slides
AND … Special Reduced Price Link ForOur “Shower & Showup” Package
