United Country REO/Foreclosure Presentation

1FIND YOUR FREEDOM®11FIND YOUR FREEDOM®

UNITED COUNTRY’S REO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS

11FIND YOUR FREEDOM®


UNITED COUNTRY OVERVIEW Innovating real estate since 1925

More small city, town and surrounding real estate experience than any other organization in the U.S. ($2.5 billion annually)

The #1 web marketing company with over 1,700,000 visits per month to our over 1,100 proprietary web sites

More than 650 offices with over 4,000 associates

Largest real estate & auction company in the U.S.


UNITED COUNTRY OVERVIEWListing Data 322 REO/Foreclosure Property Listings $49.6M Value of REO/Foreclosure Property Listings

Sales Data $124.9M Annual REO/Foreclosure Property Sales $3.1M Largest REO/Foreclosure Property Sale $89,323.57 Average REO/Foreclosure Property Sale


U.S. and Global Marketing Campaigns

National Advertising of Properties– Exclusive Catalogs (7)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio

Public Relations

Website Development and Implementation

Advanced Internet Marketing

Search Engine Optimization (SEO)

Lead Generation and Management

#1 Ranked Real Estate Franchise & #19 Overall Franchise (Dun & Bradstreet’s 2009 Allstar Franchise Ranking, Allbusiness.com)

Recognized by The Wall Street Journal in the top 1% of all franchises

Over 83 Years of Innovation and Experience in Marketing Real Estate

UNITED COUNTRY OVERVIEW


UNITED COUNTRY OVERVIEW The most comprehensive and

effective real estate marketing system in the U.S.

Conventional sales methods Auction services Proprietary database of over

300,000 buyers of lifestyle properties

Proprietary media assets – 7 real estate lifestyle publications

– 1,100+ websites


UNITED COUNTRY’S REO/FORECLOSURE PROPERTY REAL

ESTATE GROUP


technology, titlesignage 1031 exchange

on-line print solution

specialty printing

lifestyle media partner

land stewardship and property

marketing

client satisfaction assurance

internet optimization agency

land stewardship and property

marketing

on-line auctions

on-line postings

UNITED COUNTRY’S STRATEGIC PARTNERS

student leadership

home mortgage

land finance home warranty

agricultural equipment preferred client pricing

equine nutrition

commercial property marketing

national TV and radio marketing


UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING



TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES

• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average

visit time– 120 million hits per month

• Over 1,100 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets

• Extensive advertising on 3rd party relevant websites


EXCLUSIVE REO/FORECLOSURE PROPERTY WEBSITE


SEARCH ENGINE INDEXING AT THE LISTING LEVEL


Objectives: 1. Ensure UC office listings are on the most searched general real estate sites1. Ensure buyer information is protected for UC offices

Primary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites

Note: These sites are in addition to over 800 owned sites and 160 3rd party sites.

AUTOMATIC UPLOADS TO THE BIGGEST REAL ESTATE SITES


OPTIONAL ENHANCED MARKETING SOLUTIONS


PUBLIC RELATIONS Development of press

releases

Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet


More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

– 7 Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Samplers, Business Bulletin– Coastal & Waterfront, Mountain, American Treasures, and Premier Properties

– Advertising on the #1 Country Real Estate website and over 1,100 office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency

– Regular Advertising in over 160 3rd party websites, 65 magazines and 100 newspapers

– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally

Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation

VALUE TO OUR CLIENTS


Property falls into receivership and court orders sale

National commercial real estate firm marketed the

property for 6 months.

Highest offer received was $8 million dollars

United Country was engaged to auction property after

$8 million contract failed to close

Results: Eight active bidders; property sold at

auction for $10,265,000

CASE STUDY: NORTHWOODS RESORT


Arvest Bank (Wal-Mart) engaged United Country to

auction REO assets in Arkansas and Missouri.

290 residential and investment properties

Over 650 prospective buyers in attendance at the

live auction.

Results: 160 properties sold the day of the

auction; remaining assets were marketed

following the auction with the majority closing

shortly thereafter

CASE STUDY: ARVEST BANK REO


Bank of America engaged United Country to auction

REO inventory in St. Louis, Detroit & Lansing, MI.

95 residential and investment properties in St. Louis

29 commercial and investment properties in

Michigan

Results: 100% of the inventory was sold at

auction in St. Louis. 76% of the inventory was

sold at auction in Michigan

CASE STUDY: BANK OF AMERICA REO


UNITED COUNTRY: SELECT TIER ONE CLIENTS

Government Financial Organizations


Property Marketing

DifferentiatedClient

Experience

DifferentiatedClient

Experience

• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs

Technology

• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing Feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools

Ancillary Services Geographic Reach

VALUE TO OUR CLIENTS

21FIND YOUR FREEDOM®2121FIND YOUR FREEDOM®

UNITED COUNTRY’S REO/FORECLOSURE PROPERTYREAL ESTATE SOLUTIONS
