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www.marejournal.com Mid Atlantic Real Estate Journal — Shopping Centers — Retail Profi les — June 28 - July 11, 2013 — 5C
SHOPPING CENTERS SPOTLIGHT5TH ANNUAL RETAIL PROFILES SPOTLIGHT
THE PROMENADE AT WYOMISSING SQUARE POM
Project of � e Month Featuring � e Promenade At Wyomissing Square See Page 6C
Greg T. Hefl inVP/Partner
Brickstone Realty
Bruce W. KranzSenior Vice President
Hylant Group
Ward McMasters, P.E.President
Earth Engineering Inc.
Peter Gallicchio President
Remco Realty Group
Robert DelavaleDirector of Leasing
Breslin Realty Development Corp.
Chad StineVice President/Partner
Bennett Williams Realty
James BallietPresident
KW Commercial-The James Balliet
John Connors, Jr.Development Associate
Brickstone Realty
6C — June 28 - July 11, 2013 — Shopping Centers — Mid Atlantic Real Estate Journal www.marejournal.com
proJeCt oF the Month33,000 s/f retail center, located in at Hill Ave. & Park Rd. in wyomissing, PA under development
the Promenade at wyomissing Squareannounces prime retail availability
YOMISSING, PA— P r o m e n a d e Square, LLC is
pleasedtopresentprimere-tailspaceavailableforleaseat The Promenade at Wyo-missingSquare,a33,000s/fspecialtyretailcenterlocatedin at HillAve. & Park Rd.in Wyomissing, just a blocknorth of PennAve. acrossfrom the VF Outlet Village.Theprojectiscurrentlyunderdevelopmentandisscheduledto open in Fall 2013.Avail-able space ranges from 800s/f – 12,000 s/f with a basemoduleof1,860s/fand20ftoffrontage.
Aggressive LeasingCampaign
Withtheeconomicrecoveryin full swing and the firstthree phases of the Wyo-missingSquareproject fullydeveloped and stabilized -Promenade Square, LLC islaunchinganaggressiveleas-ingcampaigntodeveloptheretailcomponentandfillThePromenade with a targetedtenant mix that will consistoflocal,regionalandnationalbrands.
Itwillbeanchoredbyhighqualityfood&beverageven-ues.Anew5,300s/ffinediningestablishment with outdoorseating for 48 will join theexisting restaurant anchorVivaBistro&TapasLoungetobookendthesite.Theten-antlineupwilllikelyincludetenantsinthefollowingretailcategories:gym/fitnesscenter,massage/spa, coffee /bakery/café, specialty grocer, frozenyogurt,fastcasualdining.
John Connors,masterde-veloperofWyomissingSquareand principal of PromenadeSquare,LLCexplains, “It isour aspiration to bring anexceptionalretailexperiencetothislandmarkdevelopmentandcreateatowncenterlikeenvironmentwithanelegantpublic gathering space thatallows for the integration ofthepeople,theplace,andthelargercommunity.”
Promenade features:Elegant Public
Gathering SpaceTheretailshops&restau-
rantswillbeorganizedalongan11,000s/foutdoor“prom-enade”thatwillbethedefin-ing element of the project.The Promenade is designedto be the ceremonial “frontdoor”ofWyomissingSquare,providing an elegant publicgatheringspaceandcreating
W
the perfect context for whatwill beBerksCounty’smostupscale shopping & diningdestination.
High Quality Design& Building Materials
CustommilledDouglasfirwood storefronts are beingprovidedforallretailspacesandcustomwoodcanopieswillbe installedoverallwindowbays.Woodframeandfabricawningswillbeinstalledoverall double door storefrontentries.Awning fabric willincludesignageforindividualtenantsandbuildingmountedawninglighting.
Central townCenter Location
The Promenade is conve-niently located at the door-step of Berks County’s larg-est employment hub andits most affluent residentialneighborhoods. It’s the firstnew retail center developedinsuchaprimelocationsincethe1970s.
wyomissing Square Mixed-Use Center
ThePromenadeisthefinalcomponentofalargermixed-use brownfield developmentproject that began back in2007andtransformeda for-merly underutilized 13-acrebrownfieldinfillsitewithan
adaptive reuse of an aban-doned industrial buildinginto a thriving mixed-usecenterwitha248-unitluxuryapartment complex knownas100Parkanda135-roomCourtyardHotelbyMarriott.Inaddition,aseparate60,000s/fofficebuildwasrenovatedandrebrandedasBerkshire Professional Center.Anexisting restaurant - Viva
Bistro & tapas Loungewas remodeled and reposi-tioned during this phase aswell and currently occupiesthe13,000+s/fendcapspacenearestParkRd.
100 Park, Berks County’spremierapartmentcommuni-tyis96%leasedwith282full-time residents. the Court-yard hotel– Berks County’sfirstMarriotthasraisedthe
bar in the local hospitalitycommunity and fast becamethemarketleaderinrateandoccupancy.TheBerkshirePro-fessionalCenteris90%leasedto the Reading Hospital atWyomissing for administra-tive offices.And Viva Bistro&TapasLoungeisaregularBestofBerksrecipientdraw-ingmorethan3,500patronsperweek. n
www.promenadeatwyomissingsquare.com
FOR LEASING INFORMATION CONTACT:
Greg Hefl in 215-592-8905 ghefl [email protected] Conners 215-972-1550 [email protected]
