Total ExpertLender & Realtor Mastermind

The Diamond Strategy

Why This Works

Two Vital Goals are met with this Strategy:

Maximum Exposurefor your brand.

Building Trustwith your customers.

Issues Facing Agents & Lenders

Inconsistent Sales Volume Focused On Leads Not Customers Too Many Marketing Options Available Ignoring Multi-Channel Co-Marketing

Build a Predicable Business

Consistency In… Messaging Timing Engagement Impressions

SALES

Focus On Client Generation

“Lead Gen” Is All Hype Truly Predictable Business Comes When You

Focus On “Client Gen” Focus On These Questions:

Do I have a single dashboard to track my business?

Do you send relevant, personalized and consistent messages?

What produces results? Do you know your ROI?

Where To Start?

Too Many Options

The Four Essential Elements

The Diamond Strategy 4 Keys to Market Domination

Web/Online Social Print Community

Online

The Home Buying Process Starts Online If You Don’t Exist Online, You Lack Credibility Your Website MUST Represent Your Brand

Online

Branding Online

Both Brokerage And Agent Branding

Branding Online

Both Brokerage

And

Agent Branding

Search Engine Optimization

Competiveness to get an SEO edge is very high. The major portals have a distinct advantage. Consider your niche and focus your content.

Content is King Create relevant and useful “bite size” pieces. Share information and expertise others need.

Focus On Your Niche

Helpful Blogs

And

Community Focus

Social Media

Determine Which Network Closely Match Your Target Demographic/Niche.

Focus on 1-2 Networks That Work Best For You.

Best to do fewer networks better, than do more networks, worse.

Strategy Must Include Paid

Social Media - Branding

Social Media - Imagery

Put Your Best Foot Forward

Social Media - Advertise Success

Community The Differentiating Factor

This sets the successful agents apart from the rest. Gets your brand noticed in your community.

Why be Active in your Community? To build trust. Gain credibility. Showcase your values/personality. Become a know as the Expert.

Community

Sponsor Local Events

Community How Can you Get Involved:

Volunteer City/town government Fire, rescue and safety Church or NPO Help clean up community Youth Programs

Print Real Estate Funds Are Focused Online

Less competition for print.

Creates Credibility People value things and items they can touch. Multi Channel = Recognition and Trust

Print – Co-Branded Postcards

Stand out! Your competition is not.

Print – Traditional Print

Make it Scalable

Roadmap Your Success Develop a Repeatable Process Make an Action Plan Execute

Track Everything Know Your KPI’s and ROI Course Correct When Necessary

The Diamond Strategy Tips

Focus Your Message – Consistent Brand. Build Trust and Credibility – It will Build

Your Business, Brand and Network. Track Everything. Success Scales!

If You Need Help – Get It. Total Expert is Ready to Earn Your Trust and Start!