1. 3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable 2. Did you know... @joshjcobb 3. The average Australian spends 1 in every 5 minutes per day on social media. Public Relations Institute of Australia @joshjcobb 4. 78% of real estate professionals strongly agree that social media is important to their business. Real Estate Industry Social Media Report 2015 stepps.com.au @joshjcobb 5. Getting noticed, liked and shared on social media is harder than ever. @joshjcobb 6. Harder than yesterday Way harder than last year Ridiculously harder than 5 years ago Theres two reasons why @joshjcobb 7. Reason #1: 52% of people dont trust business. Edelman Trust Barometer 2014 @joshjcobb 8. Reason #2: Social media has combined our personal and professional interests. @joshjcobb 9. Youre not just competing for attention against other property management companies anymore. @joshjcobb 10. Youre competing for attention against everything. @joshjcobb 11. @joshjcobb 12. @joshjcobb 13. @joshjcobb 14. @joshjcobb 15. You dont have to be better at marketing than other property management companies. @joshjcobb 16. You have to be more interesting to me than my own family and friends. @joshjcobb 17. @joshjcobb 18. @joshjcobb Social Currency Triggers Emotion Public Practical Value Storytelling 19. Social Currency: People share things that make them look good to others. @joshjcobb 20. @joshjcobb 21. Pinterest Stats: 400,000 active monthly users in Australia 70 million users worldwide 83% are female Average age 27-54 Its visually viral -> 80% of pins are re-pins alexa.com @joshjcobb 22. Triggers: Being interesting is essential if you want people to talk about you. @joshjcobb 23. Emotion: Marketing in real estate is not about beds, baths and square feet - its about emotion. Raj Qsar, The Boutique Real Estate Group @joshjcobb 24. Public: We cant market to people anymore we must market with people. @joshjcobb 25. Practical Value: Give people something they can use. @joshjcobb 26. @joshjcobb 27. Storytelling: Facts tell, but stories sell. @joshjcobb 28. What did all of these examples have in common? @joshjcobb 29. @joshjcobb Social Currency Triggers Emotion Public Practical Value Storytelling 30. Nobody wakes up in the morning thinking I cant wait to see what my local property manager has posted today! @joshjcobb 31. Stop selling. Start helping. @joshjcobb 32. Because this is how great real estate brands get noticed, liked and shared on social media. @joshjcobb 33. Ask yourself Would I share this? @joshjcobb 34. Thank you. stepps.com.au