Seller marketing package - Group 4610 Network

M A R K E T I N G P A C K A G ENATIONAL PRESENCE • LOCAL EXPERTISE

YES! And it will put more money in your pocket!

Here’s how… There are nearly 2 million licensed real estate agents in the United States and roughly 11 million real estate transactions each year.

Now that’s a lot of houses!!

If you do the math, the typical Realtor sells less than 6 houses per year. Group 46:10 Network sells hundreds of houses every year with each of our agents selling an average of 30+ houses a year!!

Over the course of 10 years, the average Realtor will sell only 60 houses; that’s less than what Group 46:10 Network sells in 1-2 months!

More experience in pricing!

More experience in negotiating!

More experience in getting the sale to close!

More experience exceeding client expectations!

IT MATTERS!

Does it really matter...Who I List My House With?Is One Realtor Really Any Different From Another? Can a Top-Producing Realtor Make A Difference?

Table of Contents:

Does it Really Matter . . . . . . . . . . . . . . . . . . . . . . . . . 2

Our Resume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

The Group 46:10 Network Difference. . . . . . . . . . 4

The Big 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Exclusive Marketing Plan . . . . . . . . . . . . . . . . . . . . . 6

The Home Selling Process . . . . . . . . . . . . . . . . . . . . 7

Real Feedback from Real Clients . . . . . . . . . . . . . . 8

How Market Value is Determined . . . . . . . . . . . . . 10

Pricing the House to Sell . . . . . . . . . . . . . . . . . . . . . . 11

House Preparation Tips . . . . . . . . . . . . . . . . . . . . . . . 12

About Keller Williams Realty . . . . . . . . . . . . . . . . . . 13

Suggested Interview Questions to Ask Realtors . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Group 46:10 Network | Part of Keller Williams Realty | 888-672-4610 | www.Group4610Network.com2

OUR RESUME

What Does Group 46:10 Network Stand For?

Group 46:10 Network is a unique name for a real estate team. While Kevin Kauffman and Fred Weaver are the founders of the company, they wanted the business to be bigger than themselves. The name is derived from one of Stephen Covey’s Habits of Highly Effective People: “Begin with the End in Mind.” This idea is also summed up

in the scripture found in Isaiah 46:10. At Group 46:10 Network, the commitment is to meet, handle and exceed “All Your Real Estate Needs From Beginning to End.”

Mission: Produce extraordinary results, influence people and impact livesVision: Redefining the way the world views the real estate agent

Values: Integrity, passion, creativity and abundanceBeliefs: God, family, business

Kevin Kauffman and Fred Weaver are the co-founders of one of the nation’s most successful real estate teams and companies, Group 46:10 Network. Founded in 2008, Group 46:10 Network is a training-focused, fast-paced, technology-driven real estate company selling houses throughout Arizona, Colorado, Tennessee, Nevada and California - national presence, local expertise!

Group 46:10 Network has been acknowledged as one of the top 250 real estate teams in the nation, year after year, and has been recognized by publications such as The Wall Street Journal and Real Trends. While the average real estate agent sells around 6 houses per year, Group 46:10 Network has a group of specialists who sell more than one house a day, ranking them in the top 1% of all real estate agents in the United States!

The tremendous success of Group 46:10 Network is rooted in the belief that a specialist should handle each aspect of the real estate transaction. This means someone who knows the real estate process intimately is available to help clients throughout every step of the real estate sale or purchase, ensuring every detail is handled properly.

Group 46:10 Network has specialists who work with home buyers and home sellers, tailoring their efforts to every clients’ unique situation. Combined, Group 46:10 Network has accrued decades of experience in the residential real estate business; it is this experience that helps them out-perform, out-execute and out-work the competition.

Group 46:10 Network | Part of Keller Williams Realty | 888-672-4610 | www.Group4610Network.com 3

Don’t be fooled into thinking, “If I list my house with an agent who works alone, I’ll get more attention!”

Most of the effort involved in selling your house centers around administrative details – scheduling appointments, advertising, internet marketing, brochures, transaction processing, etc. The tremendous amount of detail and paperwork involved in real estate transactions translate to the average agent spending the majority of time completing activities that do not focus on selling your house. Our goal at Group 46:10 Network is to have our agents spend 100% of their time focused on selling houses, while the team takes care of the rest.

The team approach to real estate also means there is always someone available to talk to you! There is always a team member available to help you with a problem, give you the status of your transaction or just answer a question. Group 46:10 Network uses voice mail when necessary, but believes there is no substitute for personal attention. Our team understands the importance of excellent customer service.

We receive the majority of our business from referrals.

Over 65% of our business comes from referrals and past clients. Our clients rehire us because of our experience and excellent customer service. They also refer their family, friends and co-workers to us for all of their real estate needs; proof of a job well done!

THE GROUP 46:10 NETWORK

DIFFERENCESelling and buying a house with

Group 46:10 Network is truly a superior experience compared to

working with other real estate agents or teams. The “Group 46:10 Network Difference” is felt and experienced through the incredible value we deliver and the extraordinary results we produce, further enriched by our team approach.

Our value is experienced through the consultative approach we take with all of our clients. Understanding our client’s specific wants and needs in the home selling and home buying process enables us to negotiate ideal outcomes and produce extraordinary results that outperform the competition. In addition, when you work with Group 46:10 Network, you get a whole team of specialists to make sure everything goes as planned. We direct each specialist’s efforts to meet your individual goals!


1 Professional Home-Staging: We provide a professional home-staging

consultation and complimentary plan of action to showcase the property.

3 Custom Floor Plan: We offer a complimentary floor plan of your

property for buyer’s viewing pleasure.

2Professional Photographs: We hire a professional photographer to take 30+

high-resolution, high-quality photos.

4 Personalized For Sale Sign: We personalize a For Sale sign

with interior and exterior photos of your property.

THE BIG 4CREATING THE NEW HOME EXPERIENCE

MASTERBEDROOM

BATH

CLOSET

LIVINGROOM

BONUSROOM

KITCHEN

LAUNDRY

BEDROOM

BEDROOM

GARAGE

BATH

DINING

Group 46:10 Network differentiates itself from all other real estate companies by providing what we have termed “The Big Four” Marketing Plan. The Big Four consists of professional staging, professional photos, a floor plan of your property and a customized For Sale sign. This is a huge differentiator from other agents and it helps provide a “Model Home” experience for potential home buyers.


**Sources: National Association of Realtors and Active Rain & Market Leader

Group 46:10 Marketing Plan Other Agents’ Marketing Plan

Accurately advertise property in the Multiple Listing Service (MLS)

Standard service, but presentation is poor (misspellings, over-use of capital letters, inaccurate information)

Advertise property on over 350 websites, including Zillow, Trulia, Realtor.com, Redfin and many more 37% of agents do not have a website featuring their listings

Promote property throughout Group 46:10 Network’s extensive database, including 125,000+ Keller Williams agents

As the largest brokerage in North America, only Keller Williams agents can promote to all 125,000+ agents

Your own dedicated website, featuring a virtual tour syndicated to mass media 63% of agents do not use virtual tours

Social media promotion, including custom YouTube video to promote your property 55% of agents do not use social media for real estate marketing

Phone calls made to surrounding neighbors, informing them there is a new property on the market 80% of agents do not do any prospecting phone calls

Install a lockbox and document every entrance to the house Many agents use less-secure lockboxes and do not document access to the house

Showing alerts and feedback sent real-time via email 79% of agents do not have paperless communication systems

Professionally-installed, custom For Sale sign Many agents use cheap, generic For Sale signs

For Sale sign includes local phone number, monitored by several agents, for prospective buyers who want information on the house

Many agents’ phone calls go unanswered

Feature property to our personal database of thousands of local residents 49% of agents do not even have a database

Promote property to out-of-state buyers who are outsourced to Group 46:10 Network via several national real estate referral companies

95% of agents do not qualify to work with top, national referral companies

As an endorsed local provider for Dave Ramsey (Radio/TV Host), we are able to promote property to his buyer clients

Dave Ramsey only works with 2,500 agents nationwide. Most agents do not qualify for his program.

Develop a comprehensive list of features and benefits of your property for potential buyers

The average agent does not know what information isimportant to a buyer and does not compile a feature list

We have a team of Buyer Specialists who have intimate knowledge of the property for the team’s home buyer clients

The average agent does not have a team of specialists working to sell your house

In addition to The Big Four Marketing Plan, we also market your housein a variety of ways outlined below.

EXCLUSIVE MARKETING PLAN


THE HOME SELLING PROCESS

What to Expect: Seller Process Overview

PREPARE HOUSE FOR MLS

u Professional home-staging appointmentu Prepare house for pictures u Coordinate photo appointment and confirm date/time u Photo package received 24-48 hours after pictures taken

DRAFT MLS

u Go over property details including price, items conveying, special features, etc.u Client approves MLS draft, property goes live in MLS

OFFER RECEIVED

u Agent will present offer

u Negotiate offer; possible counter, acceptance or rejection

u Fully-accepted contract

UNDER CONTRACT

u Buyer will work to open escrow and schedule any desired property inspectionsu Negotiate inspection resultsu If repairs are agreed upon, have repairs completed and receipts provided prior to closing date

LOAN PROCESSING AND UNDERWRITING

u Buyer’s Lender processes all documents & orders appraisal

u Confirm appraisal completed

u Review appraisal results (negotiate terms if needed)

FINAL DAYS PRIOR TO CLOSING

u Loan approved and loan documents are sent to Title/Escrow

u Signing/closing appointments arranged by Title/Escrow Officer

u Closing disclosure provided with estimated net at closing

FINAL DETAILS

u Schedule final walk-through of the houseu Work out details of key exchangeu Schedule utilities to be shut offu Closing and Recordation

MARKETING

u Within 48 hours of going active in MLS, marketing pieces are created and posted

u Big Four Marketing Plan executed

u Comprehensive Marketing Plan executed

INTRO - ASSESS SELLER WANTS

u Establish relationship and determine wants/needsu Review comparable sales, timeline, and expectationsu Sign listing paperwork


Real Feedback from Real Clients

The team at Group 46:10 Network was a pleasure to work with for our long distance sale. Always positive, their can-do attitude was encouraging. Their network of contractors were helpful when needs emerged. Despite the time difference, they were responsive and kept their promises. We knew where we were every step of the way. They were great!

- Barbara M.

Thanks sooooooooooo much for your assistance! You and your staff made a very stressful situation worry-free. Thanks for your professionalism, attention to detail and most of all, your personal touch to the whole situation. You were down to earth, easy to talk to and provided a very friendly and family-like atmosphere! Thanks again!!!

- B. Richards

8

We cannot say enough about the positive experience we had with Group 46:10 Network! It was by far the most stress-free, home selling experience we have ever been a part of. From the professional marketing program, prompt service and follow through, we were under contract and closed in less than 30 days. Keep up the great work!

- Brent & Tammi

Group 46:10 Network is the best! I tried selling my house through a different Realtor and it was months and months of hassle and misleading information. Finally, I talked to the team at Group 46:10 Network and we closed on our house within a couple of months. I’ve recommended Group 46:10 Network to all my friends and family and they’ve all been satisfied with the results. Highly recommended, stress-free and proven results!

- Joanna

I wanted to compliment your company and staff on how timely and seamless they have made this process. As you know, it can be a hectic time for the seller and since I moved to Portland, everything has been a smooth process. The offer and closing could not have come in a more timely fashion as to the time I moved to the Pacific NW. Please pass along to your staff so they know how greatly I appreciate the work they did. Thanks again.

- Trent

9

The market value of your house is NOT determined by:

• What you have in your house

• What you need out of it

• What you want out of it

• What it appraised for

• What you heard your neighbor sold their house for

• What the tax office says it’s worth

• How much you paid for your house originally

• What Zillow says it’s worth

The true market value of your house is what a buyer is willing to pay for the property based on:

• Today’s market

• Today’s competition

• Today’s financial market

• Today’s economic conditions

• The buyer’s perception of the condition of the property

• The location of the property

• Normal marketing time

Properties that sell in today’s market

On a scale of 1-10, how can your house be a “10”? (“10” being houses that are selling)

1. By improving the condition

2. By offering good terms

3. By improving the way the house shows

4. By adjusting the price, as needed

As you advance through your marketing period, you may observe some warnings:

Realtor elimination—If Realtors are not previewing or showing the house, they are eliminating it.

Buyer elimination—If the property is being shown with no results, the buyers are finding better properties to buy and they are eliminating your house.

The market value of your house is determined several different ways.

HOW MARKET VALUE IS

DETERMINED


We understand selling your house for top-dollar is important to you. Appropriate pricing is the key to getting top-dollar. Let us share with you what overpricing can do to the eventual sales price you receive for your house…

You will lose the excitement a new listing generates.

Realtors are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, the most activity will take place in the first thirty days of a listing. Your house will probably receive its highest and best offers during this time. After this initial period, the only people who come to look at your house will be new buyers in the market place.

You will lose the most qualified Buyers.

Buyers will view only the properties that are priced within their purchasing power, knowing they cannot afford anything above their price range. Overpricing helps sell other, more competitively-priced houses first.

Your house may be used to demonstrate the value of other properties.

Your objective should be to enter the market in a position that will attract prospective buyers, not drive them away. We can’t say this enough: overpricing helps sell other, more competitively-priced houses first.

Your house may become stale in the market.

Buyers may wonder why your house has been on the market for so long or if there is something wrong with the property, even after you lower the price. You may even have to settle for less than market value. A house takes on a reputation surprisingly fast, so don’t wear out your welcome on the market.

You lose a strong negotiating position when your house is on the market a long time, both financially and mentally.

Prospects will not “rush” to make an offer on an overpriced property and you may feel compelled to accept less when they finally do.

As you can see, pricing your house correctly will make a tremendous difference in how fast it sells and for how much. We make it our business to know the market and price our client’s house to sell for the most money in the least amount of time, and we are good at it. Let’s work together to make this sale as profitable as we can!

PRICING THE HOUSE TOSELL


Walk through each room and criticize the house from a buyer’s perspective

Consider getting a professional property inspection to see if any repairs are needed

Hire a contractor to handle any major projects

Hold a yard sale; sell, donate or trash anything you don’t need

Paint the exterior of the house, including trim, doors and shutters

Check front door, doorbell, address number and welcome mat

Power wash the siding and windows

Inspect the roof and make repairs as needed

Sweep the entryway and walkways

Mow, water and fertilize the lawn

Trim shrubs and trees, and rake the leaves

Plant colorful flowers and shrubs

Store any toys or equipment lying in the yard

Clean up pet droppings

Thoroughly clean the entire house

Clean hardwood floors

Steam-clean carpets and drapes; consider replacing carpet if stains are prominent

Get rid of all dust bunnies

Repair cracks and holes in the walls

Paint interior walls with neutral colors, like beige, cream or light pastels

Remove excess furniture or rearrange furniture to maximize space

Organize room closets and store out-of-season clothes

Remove all small appliances, toys, magazines and pet items

Remove family photos, personal collections and medications

Remove items from the garage and store them off-site

Secure valuable items, including cash and jewelry

Mop and wax/polish the floors

Scrub tile in the kitchen and bathrooms

Clear the countertops

Replace outdated hardware

Clean appliances and fixtures

Clean and organize the pantry, cabinets and drawers

Replace old caulking around sinks and bathtubs

Remove stains from sinks, toilets and bathtubs

Bake cookies or burn scented candles

Offer light refreshments

Install higher-wattage incandescent light bulbs to

brighten rooms

Turn on all the lights

Open windows to let in fresh air

Open curtains or blinds to let in natural light

Turn off TV’s

Relocate pets for showings

Refrain from smoking in the house

Remove rugs to show off hardwood floors

Pull back drapes to showcase nice views

Stage the front porch or deck with furniture and

potted plants

Make sure fireplaces are in working condition

Clean the backyard and pool area

HOUSE PREPARATON TIPS


Often, we judge the caliber of people

by the company they keep – this is

why I would like to tell you a little

bit about Keller Williams® Realty. Keller

Williams Realty Inc. is the largest real estate-

franchise company in the world, with over

700 offices and 125,000 associates. Founded

by Gary Keller and Joe Williams with the

mission to build careers worth having,

businesses worth owning and lives worth

living® for its associates.

The company has grown exponentially since

the opening of the first Keller Williams Realty

office in 1983, and continues to cultivate an

agent-centric, education-based, technology-

driven culture that rewards associates as

stakeholders.

Because each Keller Williams® Market Center

has grown within its respective community,

Keller Williams® real estate agents have

intimate knowledge of each community’s

character, mood and growth potential. Due

to the fact the majority of Keller Williams®

Associates live in the communities and

neighborhoods they serve, they are eager

and capable of tackling unique challenges

that families encounter when selecting new

homes.

ABOUT KELLER WILLAMS REALTY

The Keller Williams culture is based upon a belief system that is summed up by this acronym: WI4C2TS

Win-Win . . . . . . . . . . . or no deal

Integrity . . . . . . . . . . . do the right thing

Commitment . . . . . . in all things

Communication. . . . seek first to understand

Creativity . . . . . . . . . . ideas before results

Customers . . . . . . . . . always come first

Teamwork . . . . . . . . . together everyone achieves more

Trust . . . . . . . . . . . . . . . begins with honesty

Success . . . . . . . . . . . . results through people


Are you a full-time or part-time Realtor?

How many houses have you sold this year?

How many houses have you sold in the last 5 years?

Do you have a full-time staff working behind you to ensure a smooth transaction?

Can you provide me with a written marketing plan of action?

How many websites will my house be featured on?

Do you get hundreds of buyer inquiries a month?

Do you prospect for buyers daily and how do you do it?

How well do you know internet marketing?

Will I receive regular updates on real estate activity in my area, including price changes, houses that have sold, and houses that have gone up for sale?

How will you communicate with me?

Will you be available on my schedule?

What happens when you are out of town or on vacation?

What do you know about my area?

How many past client referrals have you had this year?

If I sell my house with you, how soon do you start marketing it?

SUGGESTED INTERVIEW QUESTIONS TO ASK REALTORS


NOTES


Group 46:10 Network - Keller Williams Realty888-672-4610 • www.Group4610Network.com

NATIONAL PRESENCELOCAL EXPERTISE