San Francisco, CA Henry’s Hunan September 13, 2013 - 11:45 AM

Agenda

Your Feedback

Payment Solutions and Other Services

Hidden Features

Coming Soon!

Have Some Lunch and Meet Some Friends

Your Feedback is Key!

Posts in the User Forum = 6,000+

Feature Requests = 5,500

Usability Tests & Validation Calls = 600+

The Product Development Process

Discover

IdentifyProble

m

Propose

Solution

Validate

Build

Iterate

User FeedbackMarket TrendsInnovation

OFXSupportBankReconcilliation

ExpandedTenantPortal

RentAppMandatoryCCFees

Update2AR_AgingDetailReportGPR_AccrualReporting

MultiFactorAuthenticationNew”What’sNew”

UpdatedOwnerPortal

TenantLiabilityInsuranceWebsitePlus

TenantStatementsPortfolios

R.U.B.S.

DirectConnectAndroidApp

ChangeOwner

TenantPortalMaintenanceRqst.

TransferTenantAttachmentsonOwnerPacket

WideAPMLayout

Thank You!

Cournala & Co.

Jackson Group

MOST NUMBER OF FEATURE REQUESTS SUBMITTED BY:

Everyone with their hand upMOST FORUM POSTS MADE BY:

Rent Week

Largest Opportunity

Check68%

ACH15%

Credit Card2%

Cash or Money Order15%

Industry Stats: % of Payments by Type

70% of Americans who used Internet in Q2 made an online purchase (Wall St. Journal)88% of Americans made a purchase online in past 12 months80% of shoppers are 33-44 yrs old. (BuySight)

How many checks has Brian written in his life?

The Old Days

The Bank

Cost Of Handling A Paper Check

But…What about a check scanner?!

The Story

The 90’s called… they want their scanner back

AppFolio E-Check

Always Free!

% of Payments by Type

Check; 53%

ACH; 35%

Cash /Money Order, 12%

Check

68%

ACH15%

Credit

Card2%

Cash/Mon

ey Order15%

Industry Stats AppFolio

Check; 53%

ACH; 35%

Cash /Money Order, 12%

Check 26%

AppFo-lio On-

line60%

Cash/Money Order12%

Credit Cards – Now Available!

Credit Cards – Coming Soon

Check 26%

AppFo-lio On-

line62%

Cash/Money Order12%

APPFOLIO CUS-

TOMERS

How much more rent can you automate?

Check

68%

ACH15%

Credit

Card2%

Cash/Mon

ey Order15%

INDUSTRY NORM

24% of US Families don’t have a bank account

How can we solve this?

No NSFs!

Coverage

Check 26%

AppFolio On-line62%

Cash/Money Order12%

Checks; 26%

AppFolio

Online

74%

Electronic Cash Payments

Start influencing the adoption now!

AppFolio Payments Platform

Credit Card

ACH

ElectronicCash Payment

This could be your rent week…..

Value Added Services

Our reports are…Built In No separate login or duplicate entry, and included storage

Instant Results get your screen in 60 seconds

Easy to Read Summary with color coding

Simple StorageAuto attached and stored in APM

o

Now Available

Resident Screening

Pricing

Purpose-Built for Property Management

100% integrated with AppFolio Property Manager

Custom website URL

Variety of styles and colors

Search Engine Optimization (SEO) best practices

Professional Websites

Customized for each property with image galleries & floor plans

Mobile version of site(s)

Google Analytics track site metrics, traffic and visitors

Social media integration Facebook, Twitter, etc…

Blog – Built in

Advanced Features

Professional Websites

Requiring Insurance

APARTMENT FIRMS REQUIRING TENANT

INSURANCEAnnual NMHC ACOR Survey

Required Resident Liability Insurance

Why are we seeing this trend?

Transfer risk away from ownersoReduce claims on Property Insurance

Increase owner’s profitabilityoReduce expense of resident caused damage

oReduce property insurance rates (MFR)

Competitive advantage for fee managers

What’s the biggest

challenge?

AppFolio Insurance Services

AppFolio Insurance ServicesTracking Tenant Provided Insurance

12/31/2013

State Farm #8890011

Move-in flow

Proof Not Provided Auto Opt-in

Liability Proof Provided Auto Opt-outLease Renewal

AppFolio Insurance Services

Automated flow = 100% coverage

Proof Added

Proof Removed

Keeping track of all our tenant policies and enforcing our insurance requirement used to be a big headache, but with everything managed right in the AppFolio software it’s just so easy to mandate renters.

We now have the confidence that every unit in our portfolio is protected.

“ “Pricing

What customers say:

One Underwriting Process for ALL Value Added Services

PAYMENTS

SCREENING

INSURANCE

Hidden Features

Accrual Accounting

RUBS

Direct Connect – Automatically ReconcileExpedite bank reconciliation

Auto match transactions

Highlight item not found or matched

Help & TrainingAnother “hidden” feature

help.appfolio.com

•65+ Recorded trainings

• Download resources

•Live trainings

•Online help

•Support requests

Resource Center

User Forums: Share and Succeed Together

•Best practices

• AppFolio participates

•Feature discussions

•Accounting section

•Tips & tricks

•Read, learn, contribute

Online Community

Support Team: There for You

support@appfolio.com

Lead Source TrackingCustom + Easy + Accurate

Rent Match

Customized Applications

Dynamic design enables any mobile device

Customized Applications

Attach Files Add custom questions

Custom instructions on any page

End-to-End Solution

Listings/Marketi

ng

Prospect Mgmt

Online Apps

Screening

Lease Signing

Move-In

Rental Agreements

• Multiple lease templates

• Includes customized addenda

• Fully customizable text

• Includes merge fields

Customized

Rental Agreements - Re-imagined

Questions?

Not a Customer Yet?Talk to Someone Here

Ask Questions

Make Friends

Enjoy lunch!

Thank You!