Rdc listing presentation_full 2012

My Next Home Seller

PREPARED FOR

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Terry Frewen

Terry FrewenColdwell Banker Frewen Realty1240 E. Grand River Ave. Portland, MI 48875www.cbfrewenrealty.com

Realtor since 1995Bachelors Degree- Ferris State UniversityBroker, GRI, E-ProGreater Lansing Association of REALTORSGrand Rapids Multiple Listing Serivce

REALTOR® Profile

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Community Involvement

• Residential,Commercial,New Construction

• Director Greater Lansing Association of Realtors 2008, 2009,2010,2011,2012

• Chair person ICEA 2012, Trustee-Ionia County Land Bank

• 2008,2009,2010, 2011,2012 GLAR Circle of Excellence award

• 2012-Vice President Greater Lansing Association of REALTORS

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• 11546 Clintonia Rd Portland

• 6818 Maynard Rd Portland

• 1490 Grand River Ave.

Portland/Ionia

7865 Sylvan Rd. Portland

My Recent Sales

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Testimonials

-Terry Frewen works hard until your house is sold! Very pleased with him and his ability to get your house sold quickly and with ease! Would

highly recommend him! -Emily L.-Top-notch, dedicated Real Estate professional. Terry is devoted to his

clients and colleagues, serving with distinction both in & out of the field. I've had the privilege of working with Terry for over 20 years,

having direct observation and interaction tons 'o times. Mr. Frewen is a Director at the Greater Lansing Association of Realtors, and provides

leadership within several other organizations! –Nathan F.

Taking care of my family at Stay at home mom and wife. When I lost my job and my husband got in an accident, I knew it was going to be

impossible to keep my home. I contacted Terry Frewen and he gave us all the options available and the pro's and con's of each of them. Short sale was our best option and within 6 month our house was sold which

took a lot of pressure off us as time was on the top of the list of what we needed. Terry was very knowlegable and went through every detail

with us. I would highly recommend Terry for the job.-Sandie G.

Couldn't ask for a better mentor! Very knowledgable about the ups and downs of the market and one of the few Realtors that actually knows

how to operate in a world of technology to best represent clients. Terry has received many accolades in the real estate industry because he

works tirelessly to negotiate successful solutions and continually expand his networks through volunteerism.-Jennifer B.

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My Awards & Designations

Professional AccomplishmentsPortland’s Favorite Realtor 2006-2012

2012 Sterling Society-Coldwell Banker

Greater Lansing Association of

REALTORS Circle of Excellence

member 2010,2011,2012

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Price too low and you lose the value.Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

Asking Price vs. Selling Price

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Pricing correctly helps you strike a deal when there is more competition for your home.

Critical Weeks When Listed

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Properly priced, you will have the possibility of many more buyers competing for your property.

Pricing vs. Potential Buyers

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I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

Importance of Pricing

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In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

Preview of Your Home

121 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

Importance of Internet Home Search

• Almost 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2011

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Where Buyers Found Homes

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

• 40% of buyers found a home via the internet – up from 8% in 2001

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• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is THREE TIMES as powerful as signs

How Buyers Found Their Homes

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2011

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

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REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other comparable sites. They take another look at a property and really comb through the details.

• Visitors on REALTOR.com®

also come back more often than on any other comparable site.

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

comScore, Media Metrix, Key Measures Report, October 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category – Due to rounding, charts may not add up to 100%.

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Social Networking

I will use social networking as a non-intrusive way to keep my network apprised of your listing.

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I will make yours stand out

Because REALTOR.com®

has millions of listings…

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Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

REALTOR.com® Apps

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

Showcase Listing Enhancements

How will I showcase your home to the most buyers?

• I will help your home rise to the top of the search, above other homes, by adding more photos.

Screen shots represent site as of publication date. Site subject to change without notice.


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• I place my cell phone number at multiple points to increase buyer calls for your property.



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Close to 173 million Americans watch videos on

the internet every month1


• I will make your home stand out with a video or virtual tour.

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1 comScore, Media Metrix, January 2011



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• Local and regional buyers make up half of the market.

• I will post your Open House on the website where more consumers are doing research.

• Those who know the neighborhood may refer their friends to your Open House.

Open Houses

REALTOR.com® Brings International Buyers to You

Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish

REALTOR.com® Brings International Buyers to You

International buyers have an easy way to contact me with questions regarding your home.

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Online Listing Performance Report

REALTOR.com® tracking report shows how many buyers are looking at your home.

Featured Homes™

Locally, regionally, nationally and internationally

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• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

Featured Homes™

• I can make your home the first one buyers see

• Triple the number of buyers who see your home

• Exclusive position gets your home seen before all others

2929Screen shots represent site as of publication date. Site subject to change without notice.

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1 comScore, Media Metrix October 2011

Online MarketingAdvantage

Showcase Listing EnhancementsI will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured Homes™Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com®

mobileapps so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such as Facebook® and Twitter™

©2011 REALTOR.com® All rights reserved. rdc_listing presentation_Combined_120611