REALTOR® on the Go:Taking Your Business Mobile

Maura NeillABR, CRS, CDPE, REALTOR®

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Today’s

• 7 tasks to get you thinking mobile before September 19

• 5 apps to download and start using today

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Going Mobile Requires the Right Tools

• What’s in your toolshed?

• Do you have the right tools?

• What tools do you need to add?

Photo credit: “Tool Shed” by beinfang on Flickr.com

What Tools Do You Need?

• Laptop• Smartphone• Tablet• Stylus• Power cords (DC-adapter/car compatible)

• The right apps

In My Toolshed

Photo credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle /“MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com

TASK #1

Assess your mobile tools:• What tools do you already have?• What other tools do you need to

meet your mobile goals?• What will they cost? • What is your budget?

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How Much Mobileis Right For You?

• How comfortable are you with:– going mobile?– going paperless?– incorporating apps & technology into

your business?

• What is your typical clients’ technology skill set? How well will they adapt?

• Does it fit your business plan/goals?

TASK #2

Assess your learning curve:• With which tools are you already

familiar?• How willing are you to make time to

learn the best way to use new apps/ mobile solutions?

• Can you commit to mastering one per month?

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How To Think About Apps

There are Literally Hundreds of Apps

Photo credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com

How do you choose?

The Test of a Great App

o Does it make a daily or regular task easier for you?o Will you use it regularly?o Do your clients use it?o Does it make an element of your clients’ life/transaction easier?o Do you like using it?

Defining Apps by Category

• Productivity• Organization• Real Estate• Photography• Video

• Social Networking• Locational• Travel / Dining• Finance• Safety

5 Basic Mobile Needs

Storage e-Signature

Social Real Estate

Document Prep

TASK #3

What are 3 business and/or personal needs you have right now that you

wish you had an app to solve?

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Your Mobile Client

Your Clients are More Mobile Than You Think

• They’re surfing the web.• They love Zillow.• They’re finding properties before

you are.• They don’t just want information

quickly – they want it now.

TASK #4

Ask your clients:• What are their favorite apps?• How are they using them?• Are they comfortable with concepts

such as e-signing documents and Skyping for consultations?

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Set Your Clients’ Expectations

• What is your role in the transaction?– It IS NOT to find them a house.

Information is everywhere – they can find their own house.

– It IS to negotiate on their behalf and to advise and counsel them.

• Make them your partner in the deal.• Make it about sharing information.

TASK #5

Set your clients’ expectations:• Develop a script for your initial

consultation that outlines your role (and theirs) in their househunt.

• Enlist them as a partner in the transaction – your job is not to find them a house; your job is to negotiate on their behalf.

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5 Apps to Download Today

DropboxFREE

Dropbox:Storage Solution

• Always have your files with you, no matter where you are

• Share your documents easily, via email

• Create folders for easy organization and navigation

• Save email attachments straight to your Dropbox, from your computer, phone or iPad/tablet

Dropbox

Sample: My Listings Folder

SignMyPad$3.99

SignMyPad:e-Signature Solution

• Easy loading of PDFs from your email or Dropbox

• Add signature to the PDF• Email signed PDF• Save signed PDF to your DropBox• Store 1 signature, with option to

purchase up to 19 more• Print from iPad to a compatible

AirPrint printer

SignMyPad:e-Signature Solution

Sign with your fingertip

*OR*

Get an iPad stylus

(inexpensive!)

Hootsuite for TwitterFREE

Hootsuite for Twitter:Social Solution

• Interfaces with Facebook, Twitter, Foursquare, and LinkedIn – up to 5 profiles with free account

• Manage your Facebook personal profile and business page, as well as your Twitter account from 1 app

• Schedule tweets/updates to go live later

• Puts your social on the road with you

Realtor.comFREE

Realtor.com:Real Estate Solution

• The most accurate and up-to-date real estate listings in the U.S., updated every 15 minutes

• Show homes for sale, for rent, or recently sold in any city or in your current location on a map instantly

• Multiple photos, property details, open house information and pricing on nearly any home for sale

• Share listings via email or social networks

PS – I also love the Zillow app – more about that in September!

PDF Expert$9.99

PDF Expert:Document Prep Solution

• Highlight text• Fill in forms• Rotate individual pages• Change page order• Create notes (like, “Sign here!”)• Email, share, edit, and password

protect files

Bonus App(Just For Fun!)

Krispy Kreme Hot LightFREE

For those of you in Baton Rouge, Marrero, Metarie, and Shreveport

TASK #6

Download these apps:• Consider the 5 must-have apps

we’ve discussed today – which ones fit one (or more) of your mobile needs?

• Download the apps that fit your needs.

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TASK #7

Mark Your Calendar: Wednesday, 9/19 – 2:15 to 5:15 PM

REALTOR® on the Go: Taking Your Business Mobile

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Final Thoughts

Who Says?

• Who says what makes a great app?• Who says when an app is worth

using?• Who says that an app is good for

you?

Photo credit: “You” by TalBright on Flickr.com

Thank You!

Let’s Connect :)

Maura Neill ~ online

www.facebook.com/mauraneillwww.twitter.com/mauraneill

www.linkedin.com/in/mauraneillwww.youtube.com/mauraneill