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Q3 Market Update Media Round Table | November 26, 2014

Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

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Decongesting Metro Manila, building necessary infrastructure critical to sustaining growth The Philippines' continuing economic growth has enabled it to become one of the more popular investment destinations in Southeast Asia. While other countries are still recovering from the effects of the 2008 financial crisis, the Philippines has grown steadily, posting 6.2% growth for the 2nd quarter of 2014 and getting credit rating updates from key international debt-watchers Standard & Poor’s, Fitch, and Moody’s. In its 3rd Quarter Report, real estate services agency KMC MAG Group noted that the Philippines will need to focus on two key issues—decongesting Metro Manila and building the necessary infrastructure—in order to stay ahead and to sustain the momentum it currently enjoys. “The long-term economic growth of the Philippines is dependent on whether or not it can address the issue of decongestion and make smart, sustainable decisions to improve its infrastructure,” said Michael McCullough, Managing Director of KMC MAG Group. “If the Philippines can bring the growth in Manila to other areas within the country and support that with infrastructure, then we see no reason why it wouldn’t fulfill its promise of being the next Asian miracle.” The real estate services agency highlighted that efforts to decongest have become more visible, with business parks and special economic zones being built in provinces outside Metro Manila, such as Cavite, Laguna, and Batangas, and in areas outside of Luzon, such as Cebu, Davao, Cagayan de Oro, and Zamboanga. Meanwhile, within Metro Manila, developers are exploring Quezon City and Bay City as potential central business districts, which could potentially spread out job opportunities, foot traffic, and even investments more evenly within Metro Manila. McCullough noted that Quezon City has shown a lot of potential, given its size, the presence of government institutions, educational institutions, and major broadcasting networks, and its extensive road and railway network. Another area that could potentially develop into a business district is Bay City, the reclaimed area located near Roxas Boulevard on Manila Bay, which currently houses the Mall of Asia and Entertainment City. Bay City is also the site of various business parks, such as Aseana Holdings Inc.-backed Aseana City, the SM-backed Future City, and the Metrobank Group-backed Metropolitan Park. “Previous investments by the government and the private sector have shown that these areas can grow into central business districts,” shared McCullough. “For both Quezon City and Bay City, it will be critical to provide more public transport options and ensure that social services are in place for these two areas to fully develop.” More here:

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Page 1: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

Q3 Market UpdateMedia Round Table | November 26, 2014

Page 2: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

real estate market overview

Very positive sentiment

Demand remains high in residential

sector but moving towards lower

segment

Local players have massive CAPEX

plans to cover current constructions and

new launches

Main drivers:

OFW remittances

IT-BPO industry

Domestic demand

Tourism

66%9%

21%

4%

Office

Other

Dev site

Hotel

Transaction volume by type of use, last 12 months

Developer CAPEX 2014

Ayala Land Php 70B

SM Prime Php 70B

Megaworld Php 46B

Vista Land Php 20B

Filinvest Php 20B

Robinsons Land Php 16B

Source: KMC MAG Group Research

Page 3: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

real estate market overview

Mid end residential Luxury residential OfficeIndustrial

Retail

Late upswing Early downswing Late downswing Early upswing

Sustained growth in demand, increasing construction

Positive but falling demand, increasing vacancy

Increasing demand, decreasing vacancy

Falling demand, decreasing vacancy

Source: KMC MAG Group Research

Page 4: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

office market update

Attractive landlord’s

market

Strong market

performance

Driven by shortage of

supply

New supply will put

pressure on rental

growth and vacancy rate

Rental growth will

continue but will be

more conservative

0.0

200.0

400.0

600.0

800.0

1,000.0

Rental Rate Php/sqm/month Makati CBD Bonifacio Global City Ortigas

Grade A Office Market Makati CBDBonifacio

Global CityOrtigas CBD

Rental rate(PHP/sqm)

940.5 827.3 584.8Source: KMC MAG Group Research

Page 5: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

residential market update

Average net rental levels Q2 2014

Average net rental levels Q3 2014

Makati CBD 764.1 768.5

BonifacioGlobal City

868.5 874.3

Ortigas CBD 689.5 695.0

Slight increase in average rental rates from Q2

2014

Positive demand for residential market

Focus of developers is shifting to the lower

segments from the luxury segment

Middle income market keeps demand buoyant

Source: KMC MAG Group Research

Page 6: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

property bubble|the central bank’s measures

The high activity has raised

issues of an overheated

property market

The Central Bank introduced

stress tests

Macro prudential measure

To ensure the banking

industry’s healthy exposure

to real estate lending

Good initiative to stabilise

liquidity and restrain

speculation

This will gear up the economy

for the possible normalisation

of global interest rates0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0In Billions PHP

Commercial REL Residential REL Bank Average Lending Rate Reverse Repo Rate

Real estate loans and interest rates, 1999-1H/2014

Source: KMC MAG Group Research

Page 7: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

upcoming cbd|quezon city

What makes Quezon City the next CBD?

Largest city in Metro Manila

Location of numerous government offices

and headquarters of PNP & AFP

Home of major broadcasting networks

Major educational institutions

Extensive railroad and road network

What areas does QC need to become a full-

fledged CBD?

Infrastructure interconnecting the sub-

districts

Public transport options

Source: KMC MAG Group Research

Average Rental Rate PHP 635.4/sq.m

Vacancy Rate 3.5%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

n Grade A Office

Page 8: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

upcoming cbd|bay city

What makes Bay City the next CBD?

Entertainment City

Future tourism hotspot

Multiple business parks being built:

Aseana City

Metropolitan Park (Metrobank Group)

Future City (SM)

What areas does Bay City need to become

a full-fledged CBD?

Proper support infrastructure

(roads, public transport, healthcare, etc.)

Source: KMC MAG Group Research

Average Rental Rate PHP 589.2/sq.m

Vacancy Rate 2.04%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

n Grade A Office

Page 9: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

decongesting metro manila

Key to decongesting Metro Manila is

fixing the traffic and transport system

Poor infrastructure costs the PH P2.4B/day

All things needed to improve the situation

is ready and waiting for the go signal

The plans are there: JICA Study

The money is there: the Philippines has

the best credit ratings it has ever had

(cheaper debt)

Why is there no go signal?

Main issue is lack of political will

Source: KMC MAG Group Research, JICA, NEDA

Page 10: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

decongesting metro manila|JICA study

Regional development plan

Set up urban areas outside the proximity of

Metro Manila (Cavite, Laguna, Bulacan, etc.)

Spatial development concept

Transport Network:

NLEX – SLEX connection

High quality and capacity public transport

(commuter rail & subway)

Gateway port development

Gateway airport development (Sangley Point)

Integration of all transport and road networks

Source: KMC MAG Group Research, JICA

Page 11: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

hotel & leisure industry

Tourism industry continues to welcome

more arrivals each year

Biggest hindrance to growth is the vital

infrastructure that provides accessibility to

the country

NAIA renovation is purely cosmetic, the

infrastructure still lacks support for more

planes to land

There is a need for more runways or

airports in order to absorb more transit

arrivals

The Hotel & Leisure industry is all about

access

0 1,000,000 2,000,000 3,000,000 4,000,000

2010

2011

2012

2013

2014

Visitor Arrivals to the Philippines, January to August

2,355,628

2,626,134

2,832,207

3,180,903

3,268,542

Source: KMC MAG Group Research, DOT

Page 12: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

hotel & leisure industry

Outside of Metro Manila, developers are focusing on Cebu, Boracay, and Palawan particularly in El

Nido and San Vicente

Source: KMC MAG Group Research

Lio

Developed by Ayala Land

Located in El Nido, Palawan

Mactan Newtown

Developed by Megaworld

Located in Mactan, Cebu

Boracay Newcoast

Developed by Megaworld

Located in Boracay

Sta. Barbara

Developed by Megaworld

Located in Iloilo

Page 13: Philippine Q3 Market Update: Create New CBDs to Decongest Metro Manila

Q3 Market UpdateMedia Round Table | November 26, 2014