Living next to a flagship development p4

Living next to a flagship developmentA research on how the residential neighbourhood Van der Pekbuurt

and its local community can benefit from the adjacent flagship development Overhoeks, Amsterdam

Robin BoelsumsP4 PresentationAuthor 2011

Strategic plan Urban design

Reposition aims

Put mutual, local benefits on the agenda

Create enthusiasm amongst local community

Public approval and enthusiasm

Inform local community

Create enthusiasm amongst local communities

Increase viability of Overhoeks

Local community participation

Frame the preferences and needs of local residents


Overhoeks attractive for broader audience

Residents trust expenses of government

Integration plans

Make mutual, local benefits possible to employ

Decrease fragmentation and social polarisation

Make Overhoeks attractive for broader audience


Goal 1 Goal 2 Goal 3 Goal 4

Sub goals

Mission:Create mutual, local benefits between the flagship development Overhoeks and its adjacent residential neighbourhood Van der Pekbuurt, Amsterdam

How the strategic plan and urban design can creating mutual, local benefits between the residential neighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam, in socioeconomic and spatial terms

About...

Project frameworkFlagship development Context Benefits & disadvantages Strategic plan Urban design Implications

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Content

Flagship development Project frameworkContext

Urban design ImplicationsStrategic planBenefits & disadvantages

INTR

ORE

SEA

RCH

FLAGSHIP DEVELOPMENT

Title


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“significant, high-profile and prestigious land and property development which plays an influential and catalytic role in urban regeneration” (Bianchini et al., 1992, p.252)


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Positive

Create wealthCreate jobs

HousingAttract tourists

Attract investors

Negative

Benefits unevenly distributedFragmentation

Areas unwelcoming appearance


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Examples

Canary Wharf - London - 1980sKop van Zuid - Rotterdam - 1990s

Docklands - Dublin - 1990s Lisbon - former EXPO - 1990s

CONTEXT


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Amsterdam

Haarlem

Bloemendaal

HoofddorpHillegom

Nieuw-Vennep

Lisse

Amstelveen

Zaandam

Zaanstad

PurmerendVolendam

Monnickendam

Diemen

Weesp

Bussum

Naarden

Laren

Beverwijk

IJmuiden

Uithoorn

Schiphol

Almere

Author 2011


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Amsterdam

Author 2012

Overhoeks Van der Pekbuurt


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Overhoeks & Van der Pekbuurt

Overhoeks

Van der Pekbuurt

border


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2

1

Author, 2011

Author, 2011


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OverhoeksSince 2008

High income households

Expensive apartments

Elite


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Author, 2011

Ondergrond, 2007

Tolhuistuin

Van der Pekplein


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Van der Pekbuurt


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Van der PekbuurtSince 1920

Low income households

95% Social housing

50% Foreign background

Attention area

0

20

40

60

80

100

high percentage 0-18 years

high percentage one-parent families

Valuation of Immovable Property Act (WOZ)

high percentage social housing

low rate satisfaction with neighbourhood

low objective safety

low subjective safetylow percentage with start qualification

low Cito-score

high percentage unemployed looking for work

high share of minima households

low ratio jobs/labour force

high percentage not-westernimmigrants

Volewijck Noord Amsterdam


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In between...Vacant land

Plans post-poned for several years

PROJECT FRAMEWORK


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Problem statement

Negative effects Disbalance local/global needs


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Main Research Question

How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa,

in socioeconomic and spatial terms?


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Main Research Question

Aim

Let the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice

versa, in spatial and socioeconomic terms.

How can the residential neighbourhood Van der Pekbuurt benefit from the adjacent contemporary flagship development Overhoeks and vice versa,

in socioeconomic and spatial terms?


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Research questions

1

2

3

4

What are the possible benefits and disadvantages a residential neighbourhood can derive from its adjacent flagship development, in west European cities?

Which mutual, local benefits and disadvantages are applicable to the Van der Pekbuurt and Overhoeks in Amsterdam?

Which recommendations can help the planning process to successfully plan and design the mutal, local benefits for Overhoeks and Van der Pekbuurt?

Which socioeconomic and spatial requirements are needed to ensure mutual, local benefits in the Van der Pekbuurt and Overhoeks?

+ -

Strategic plan

Urban design

RQ1 & RQ2

BENEFITS & DISADVANTAGES

What are the possible benefits and disadvantages a residential neighbourhood

can derive from its adjacent flagship development, in west European cities?

Which mutual, local benefits and disadvantages are applicable to the Van der

Pekbuurt and Overhoeks in Amsterdam?


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Local effects of flagship development

Benefits/opportunities

1 Attention towards deprived communities

2 Resident participation in planning flagship projects

3 Raising development activitiy in adjoining areas

4 Inclusive aims of key actors

5 More inclusive spaces

6 Provide possibilities for housing career

7 Amenities

8 Possibilities for transport

9 Recreational facilities

10 Housing

11 Urban places

12 Economic opportunities (jobs)

Disadvantages/threats

1 Fragmentation of cities

2 Social polarisation

3 No public resources for deprived neighbourhoods

4 Residents distrust expences of government

5 Alien, unwelcoming appearance of flagship area

6 Delay, curtailment, failure of projects

7 Individual planning, not integrated


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Opportunities & threats Overhoeks & Van der Pekbuurt

Spatial fragmentation

No possibilities housing career Unwelcoming appearance

Residents distrust municipal spending “x”“Residents of Van der Pekbuurt look at Overhoeks with suspicion” (Stuart, 2012, chairman housing association Van der Pekbuurt)

€350 social housing€550€650 market rentfor sale - mid pricesfor sale - high prices

RQ3:

STRATEGIC PLAN

Which recommendations can help the planning process to successfully plan and design the benefits for Overhoeks and Van

der Pekbuurt?


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Benefits for key actors

Corporate Social Responsibility• Positive for company’s reputation• Attractive employee• High demand for companies applying CSR


Viability

Instructing parties

Developers

Urban designers

ING Real Estate

Atelier Shell

ArchitectsVestedaYmere

EYE

Shell

Municipality of Amsterdam

Projectbureau Noordwaarts

Geurst and Schultze arch.

Urban design


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Strategic plan

Goal 1: Inclusive aims

Goal 2: Inform local community

Goal 3: Local community participation

Goal 4: Integrate plans








8 Individual planning, not integrated


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Strategic plan


Goal 2: Inform local community


Goal 4: Integrate plans








8 Individual planning, not integratedTarget group at OverhoeksTarget group at Van der PekbuurtArea to create benefits


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Reposition aims












Integration plans





Strategic framework


Sub goals



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Cooperation when framing the aims

Monitor goals through process

Align retorical frames and action frames

Instructing parties

Developers

Urban designers

ING Real Estate

Atelier Shell

ArchitectsVestedaYmere

EYE

Shell

Municipality of Amsterdam

Projectbureau Noordwaarts

Geurst and Schultze arch.

Urban design


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1 Questionnaire2 Workshop programme

AIM: frame socioeconomic and spatial needs and wishes of the local communities of Van der Pekbuurt and Overhoeks

Target group at OverhoeksTarget group at Van der PekbuurtArea to create benefits

RQ 4:

URBAN DESIGN

What socioeconomic and spatial requirements are needed to ensure

beneficial possibilities in the Van der Pekbuurt and Overhoeks?


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Urban design


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Concept

Residential areaPublic green areaFacilities, amenitiesFacilities area

Three areas


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Concept

Phasing

Phase 1 (2012)Phase 2 (2015)Phase 3 (�exible)


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Design goals 1 More inclusive spaces

2 Provide possibilities for housing career

3 Amenities

4 Possibilities for transport

5 Recreational facilities

6 Housing

7 Urban places

8 Jobs

9 Fragmentation of cities

10 Social polarisation


12 Residents distrust expenses of government

13 Alien, unwelcoming appearance of flagship area


Goal 1: Create social returns

Goal 2: Housing career possibilities

Goal 3: Amenities, facilities, transport

Goal 4: Inclusive, outward focus

Goal 5: Connect neighbourhoods


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Goal 1: Create social returns

Goal 2: Housing career possibilities

€

€

€

€350 social housing€550€650 market rentfor sale - mid pricesfor sale - high prices


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Goal 3: Amenities, facilities, transport

housingcompanieso�cessocietalleisureretailgastronomymix o�ces/housing

2

35

6

4

1


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Residential block sight lines concept

Network of public places and sight lines to main attractors

Main attractorsSightline to main attractorNetwork of public squaresPublic green space

Section at canal between Overhoeks and Van der Pekbuurt

1:2000


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Aligning buildingsPedestrian-, cyclebridgeBridge (all trac)

Architecture

Krierkohl


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ResidentialO�cesSocietalLeisureRetailGastronomyActive facadeRoute 1Route 2

< 12m12-18m18-30m>30m

IMPLICATIONS & FUTURE RESEARCH


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Implications

• Developers at Ymere, Vesteda and Noordwaarts have shown their interest in the implementation of local benefits at the area of Overhoeks.

• Developers see their benefits in strategic plan and thus implement local benefits better

• Urban designers can be inspired by the implementation of mutual, local benefits (ING RE no longer commissioner)

• Raise awareness

• Show possible research method

• Show possible altering of plannning process

• Inspire urban designers on how to include mutual, local benefits

Amsterdam Western Europe


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Future research

• Interview persons with most influence

• Several case studies

• Comparing planning processes

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Strategic plan Urban design

Reposition aims












Integration plans






Sub goals


How the strategic plan and urban design can creating mutual, local benefits between the residential neighbourhood Van der Pekbuurt and the contemporary flagship area Overhoeks Amsterdam, in socioeconomic and spatial terms

Flagship development and local benefits48/48

Thank you!

Questions?