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The acquisition, re-developement of a 1M square foot, 3 anchor, enclosed mall, the Company's largest, most productive and profitable project.
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Location
Corpus Christi, TX� Located on the Gulf of Mexico
halfway between Houston and the U.S./Mexican border.
� Sits strategically on one of the major thoroughfares for tourists visiting the area.
� Port of Corpus Christi, the 6th largest port in the Nation, sits 150 miles from the U.S./Mexico border, with a 24,000 acre foreign trade zone (largest in U.S.)
Corpus Christi Trade Area
La Palmera 3-Mile View
SPID Retail Map
The Opportunity
TOURISM
� Corpus Christi hosts 7M visitors/year, with an average HH income of $70,260.
� Study shows top two activities Mexican Nationals prefer while visiting Texas are shopping and the beach. Corpus Christi Convention & Visitors Bureau Survey
� Study suggests the #1 way to improve Corpus Christi’s appeal to Mexican tourists is to improve shopping opportunities. Corpus Christi Convention & Visitors Bureau Survey
� The Corpus Christi market is one of the strongest in the country with a RGI (Restaurant Growth Index) of 159 greater than Dallas/Fort Worth & Houston. Restaurant Business magazine
Untapped Opportunity
� Studies show evidence of substantial leakage today in Corpus Christi. Residents and tourists are choosing to shop in San Antonio, Houston and the Rio Grand Valley over Corpus Christi.
- ERA estimates MSA is losing between $600M-$900M and the city is losing $375M-$600M
- Perryman Group estimates Nueces County loses $400M
� 4.8 million Mexican Nationals live within a 5 hour drive of Corpus Christi
� Pull Factor for the city is below state average, despite proximity to Mexico and the beach.
� Bottom Line: There is unmet demand in Corpus Christi.
Demographics
3 Miles 5 Miles Trade Area
Estimated Population (2009) 102,877 176,566 464,487
Estimated Avg. HH Income (2009) $64,219 $64,210 $56,370
Estimated Med. HH Income (2009) $53,622 $53,039 $47,008
HHs > $75K 12,881 (31%) 20,811 (30.7%) 45,281 (26.1%)
Daytime Population 71,970 119,477 359,238
Traffic Counts133,000 vehicles per day on SPID between
Everhart and Staples
Applied Geographic Solutions
The Mall: Current Facts
� Proven performance with $503 sales/sq. ft.
� Trade Area: 563,736 residents in Coastal Bend Region MGMT of America, Inc
� Only regional center within a 146 mile radius
� Anchors: Dillard’s, Macy’s & JCPenney
� Top Specialty Retailers: American Eagle, Abercrombie, Abercrombie & Fitch, Express, Aeropostale, Victoria’s Secret, Gap, Forever 21, Pac Sun (#1 in Texas), Kay Jewelers (#1 in Texas), Nine West, New York & Co., Gymboree, Vans, Charming Charlie and others.
� Coming soon: P.F. Chang’s, Patsy Grimaldi’s, Zumiez, The Aveda Institute and others.
The Transformation
Re-Branding and $50 million Renovation
� La Palmera is now a world class retail and leisure destination with the feel of a high quality resort.
� Amenities include: • Open air lifestyle area at main entrance
• Enclosed lifestyle court infused with natural light
• New food court with a large aquarium
• Children’s play area with aquatic theme
• Exterior Palm Court with outdoor café style seating
• Expansion and renovation of Macy’s and major Dillard’s renovation
• Parking lot resurface, landscaping, lighting and upgrades to garage
• Family restrooms added at 3 locations
• New lighting and skylights throughout the project
• Soft seating, fountains and public art integrated throughout the project
The Design
Site Plan: Phase 1
The Design
Lifestyle Entry Court and Valet Drop off
Lifestyle Court/Center Court
Transition Court
The Design
Brand new food court– 2nd level
Aquarium & Upper Level View of Food Court
Children’s Play Area - Upper Level
The Design
Signage
The Design
Junior Anchor entrance – 2nd level
Dillard’s
JuniorAnchor
North Side Restaurants
The Reality
Lifestyle Court: Aerial View showing fountain, soft seating, lighting and indoor landscaping
Lifestyle Court/Center Court
The Reality
The Reality
Transition Court
Brand new food court– 2nd level
Aquarium & Upper Level View of Food Court
Children’s Play Area - Upper Level
The Reality
The Reality
Palm Court: Outside Food Court and Junior Anchor
A Shared Vision
“This renovation of Padre Staples Mall will change the retail landscape in South Texas.”- Wes Cherry, Dillard’s
On March 25th, 2008, the Corpus Christi City Council voted unanimously in favor and support of the renovation and revitalization project.