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How to get social media working with email and how to get email working with
social
It’s all about the top lip
Please donate here: http://mobro.co/marcsgotatash
It isn’t about Pure360
Cue splash of relevant logos
And it isn’t about me
@marcmunier
CM of @pure360
Talks a lot about:• email • digital marketing
Occasionally dresses up as smurf.
Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
Social in email was AMAZING
Insert these simple logos ===
And you’ll increase traffic to these sites by 1000%*
*according to a 2009 Marketing Sherpa report.
Driving social interactions
People try and do too much
Not so great
Textbook example
Simple LinkedIn Example
The principle is the same
Takeaways
Email is FANTASTIC at driving social interactions
BUT
Just sticking a logo on your standard email will not work
As with any aspect of marketing – focus on one thing at a time.
Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
Driving email interactions via Twitter
Driving social interactions via FB
UKF Drum & Bass – affective sign up
• 51.5% open rate from contacts who signed up via Facebook
• 38% click through
innocent drinks
Email Signup is ok……
But the future is the register button:
Social and email together
Driving social interactions through email
Driving email interactions through social
Somail
The mashup
There are some general rules we can follow:
Twitter:
• Keep it short
Facebook:
• Make it sharable
• Relevancy is king
What to do with all that data?
Personalised campaigns using what you know:
Instead of “share this”
Try “click to share with your 540 friends”
Campaigns based on:
Go one step further
Quick note on video in email
http://bit.ly/4SQINFO
Ok so the email is too long
& doesn’t have an external view link
But:
Excellent use of video without the drawbacks.
So what did we cover
• Focus on driving social interactions
• Use social to draw people into email
• Email and Social work really really well!
Thanks for listening...
...I can’t wait to hear all your questions!
@marcmunier
