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615-210-4932

Home Staging

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Page 1: Home Staging

♦ 615-210-4932 ♦

Page 2: Home Staging

Staging to sell

is NOT about

decorating a home,

it is about

SELLING a house.

♦ 615-210-4932 ♦

Page 3: Home Staging

I am an

Accredited Staging®

Professional™

An Accredited Staging®

Professional™

(ASP™

)

is a dedicated professional

who has studied and learned

the proven and powerful techniques

of STAGING®

homes

by successfully completing

a detailed ASP™

course

and passing a required,

thorough examination

on preparing homes for sale.

Page 4: Home Staging

1. Failing to Showcase Your Home and Make Small Cosmetic Changes

When you are selling your house, you have to really look at it objectively and think

about it from the viewpoint of the house hunter. Make minor enhancements to the

house and maybe hire a professional stager to come and arrange your furniture.

Staging is about decorating your house for the buyers' taste, not yours. A great place

to start is with the front of the home and the main entryway. Home staging is designed

to increase the potential selling price and reduce the amount of time the house stays

on the market.

HGTV Home Page / Real Estate

25 Biggest Real Estate MistakesGet insider secrets to avoid costly blunders on the most important investment of your life.Special Presentation : Episode H25RE-S08 -- More Projects »

HGTV has brought together some of the top real

estate experts to compile the definitive list of the

biggest mistakes we all make when buying and

selling our homes.

Page 5: Home Staging

Benefits

♦ Over 85% of potential buyers search the

internet before they call their agent. A

STAGED HOME will show better than

competing homes for sale in your local

market, allowing it to sell faster and/or

for more money.

♦ 615-210-4932 ♦

Page 6: Home Staging

♦ STAGING a house costs less than

most price reductions.

EXAMPLE:

A 5% price reduction

on a $200,000 house

would be

$10,000!

Benefits

♦ 615-210-4932 ♦

Page 7: Home Staging

Staging Works!

Laurel Grove:

staged by Stage Our Space

contract received within a week

Ebb Court:

written consultation

contract received two weeks later

Bordeaux Court:

written consultation

contract received two weeks later

North Academy:

staged by Stage Our Space

contract received one week later

Creekview:

staged by Stage Our Space

contract received within a month

Laurel Lane:

staged by Stage Our Space

contract received five weeks later

previously on the market for over a year before staging

Page 8: Home Staging

Staging Works!

Patty Cove:

verbal consultation

contract received within three weeks

Woosley Road:

staged by Stage Our Space

contract received two weeks later

Seven Oaks:

verbal consultation

multiple offers received within three weeks

Cason Lane:

written consultation

contract received two weeks later

Davy Crockett:

staged by Stage Our Space

contract received four weeks later

Holden Court:

verbal consultation

multiple offers received two days later

Page 9: Home Staging

Staging Works!

Killarney Court:

verbal consultation

contract received within one month

Magnolia,:

verbal consultation

contract received within two weeks

previously on the market for over six months

Savoy:

staged by Stage Our Space

contract received within one month

River Chase:

staged by Stage Our Space

contract received within one month

St. Andrews Drive:

staged by Stage Our Space

contract received two weeks later

previously on the market for over six months before staging

Page 10: Home Staging

Staging Works!

Medford Campbell Drive:

coordinated renovation and staged by Stage Our Space

contract received four days later

Emerald Drive:

coordinated renovation and staged by Stage Our Space

contract received four weeks later

previously on the market for a year before staging

Pretoria Run:

staged by Stage Our Space

contract received two weeks later

previously on the market for 9 months before staging

Mockingbird Lane:

written consultation

contract received two weeks later

Republic:

staged by Stage Our Space

contract received within a month

Page 11: Home Staging

~ Before & After Pictures ~

OCCUPIED HOUSES

Page 12: Home Staging

Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

Page 18: Home Staging

~ Before & After Pictures ~

IMPROVEMENTS

Page 19: Home Staging

Before Staging

After Staging

Page 20: Home Staging

Before Staging

After Staging

Page 21: Home Staging

~ Before & After Pictures ~

VACANT HOUSES

Page 22: Home Staging

Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

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Before Staging

After Staging

Page 31: Home Staging

~ Levels of Service ~

♦ 615-210-4932 ♦

Page 32: Home Staging

If the home owner would like to do the staging

based on my verbal recommendations,

we can discuss the changes

that should be made.

Verbal Consultation

♦ 615-210-4932 ♦

Page 33: Home Staging

Includes:

♦ Detailed report for the owner and/or agent to stage the house

♦ 1 hour consultation with owner and/or agent to review the report

Written Consultation

♦ 615-210-4932 ♦

Page 34: Home Staging

~ Sample Written Consultation ~

Pam Woods, ASP™Accredited Staging Professional

[email protected]

Date of Proposal January 10, 2007

Seller Name John Smith

Property Address 123 Main Street

City, State Zip

Property Phone # 615-555-5555

Agent Name Jill Jones

Agent Phone # 615-555-5556

Target Market Date 1 week from above date

Stage Our Space makes the following recommendations to help enhance your home’s potential presently and in

the future.

INTERIOR:

Foyer –

-Floors look in good condition although thorough cleaning is recommended

-Remove all boxes and keep this area open to enhance its size

-Keep hall table clean and clear; suggest removing all candles; add some greenery to the table (we may want to

trade tables with the one behind the sofa in the family room)

-Clean marks on the wall with Mr. Clean Magic Wall Eraser (test small area first)

Page 35: Home Staging

Dining Room –

-Floors are absolutely beautiful; keep them spotless and buyers will notice

-Remove leaf in dining table and two chairs to create more space in the room; add a centerpiece

-Remove two (2) smaller vases and pedestal from room

-Remove faux flowers from large oriental vase

-Edit the contents of the China cabinet to include only a few simple pieces

Kitchen –

-Remove decorative bottles, canisters and other items from counter tops; add large bowl with green apples

-Wipe down cabinets with polish

-Clean stove top

-Scrub the outside and inside of the refrigerator

-Polish the stainless steel sink and faucet

-Floors: remove rugs and clean floors; keep them spotless

-Pantry: remove everything from the floor & keep it clear; organize shelves (suggest putting things in baskets); throw away

anything out of date

-Move fish tank into den

-Remove the bushel basket and empty water bottle from the floor

-Clean the inside and outside of the wastebasket and place it in the cabinet under the sink

Den –

-Carefully wrap and pack all family photos

-Move brown chair by large window to basement

-Place fish tank from kitchen on wall opposite fireplace

-Pack CD collection

-Move CD cabinet and TV with components to basement next to fireplace

-Move vacuum to hall closet

-Remove glass flowers on coffee table and keep clean/clear

-Remove everything from under the sofa and love seat

-Remove area rug to show hardwood floors

-Tie back draperies to open up window area and create light

-Turn sofa and love seat at an angle toward fireplace

-Clear off mantel and hang large print from South wall over fireplace

Page 36: Home Staging

For those homes that need a “quick fix”

Includes:

♦ Working with the homeowner and/or real estate agent to make IMMEDIATE improvements

Speed Staging

♦ 615-210-4932 ♦

Page 37: Home Staging

If you would like STAGE OUR SPACE to make the changes

I will prepare an estimate after I have seen the house.

Includes:

- Before and after photos

- Staging completed by STAGE OUR SPACE: Furniture

arrangement, organization, clutter elimination and

enhancement with accessories if needed

Call 615-210-4932 for a FREE Staging Estimate!

Staging by Stage Our Space

♦ 615-210-4932 ♦

Page 38: Home Staging

Staging EstimatePam Woods, ASP™Accredited Staging Professional

[email protected]

Date

Seller Name(s)

Property Address

Owner’s Phone #

Agent Name

Agent Phone #

Target Market Date

Approximate Square Footage

Staging Fee $ *

Includes staging of the following rooms:

__ Living Room

__ Den

__ Kitchen

__ Dining Room

__ Bathrooms (___)

__ Bedrooms (___)

__ Front Porch

__ Patio

__ Flower Beds

__ Other:

*Painting, accessories, furniture, etc. will be an additional fee.

I am here to meet your time and budget requirements.

Should you have any questions, please let me know.

I look forward to working with you.

Page 39: Home Staging

Maximum profit

for minimum investment!

I look forward to working with you.

Pam Woods, ASP615-210-4932

[email protected]