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Winning Listings & Converting Buyers with
Facebook(Part 1)
About Me• Graduate from UW-Madison• Marketing and Logistics Intern at WSDC• Marketing and Promotions Intern at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American Family
Insurance• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410Email: [email protected]
Contact:Hi!
• Do you have a new Facebook Email Address?
• Facebook email is essentially Facebook Messages
Facebook Email
Agenda
Stats
Pages, Profiles and Groups
Page Group Profile
Used for Business Personal or Business Personal
Unlimited “likes” Unlimited Members 5,000 Friends
Posts Appear in News Feed (Public)
Posts Only Appear to Members Posts Appear to Friends
Anyone Can Like Set To Public or Private Have to Approve Each Friend
Customized With Apps Can NOT be Customized Can add games
Found by Search Engines NOT found by Search Engines Depends on Privacy Settings
Posts come from Page (Business)
Posts Come from Individual Profiles
Posts From Profile
Admins Are Not Visible Admins Are Visible N/A
Custom URL/Username Neither Username
Insights About Visitors NO Insights No Insights
Page Categories
• Brick and Mortar
• Foot Traffic
• Open Hours
∗ More Than 1 Location∗ Online∗ Franchise
Timeline
All Activity
Most Activity
Important Activity
Milestones and Highlights
Milestone
Highlighted Post
vs2 X as large
Always visible
Pinned Post
Top of Page (7 Days)
Only Pin 1 Post
5 Common Mistakes
1. Agents who only post their listings
2. Broadcasting – one way conversations
3. Inappropriate content
4. Confusion between FB profiles and pages
5. No consistency
Recommendations
Recommendations
Recommendations
4,561 573
431
Bottom Line
Relevant Engaging
3 Rules of Social Media
1. Social Media is all about enabling conversations among your audience or market.
2. You cannot control conversations with social media, but you can influence them.
3. Influence is the cornerstone on which all real estate relationships are built
• Post on our Facebook Page (www.facebook.com/hsahomewarranty)
• Mention this webinar and you will be entered to win prizes
• Last months winner
Contest
Questions
