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@jcaudron
• we are a digital and innovative marketing consulting company
• founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem
• we work for large European clients
• we have a strong vision on the impact of digital and act accordingly
• we are advisors, writers, coaches and entrepreneurs
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?
@jcaudron
Waves of Digital Disruption
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel Real-Estate HR …
2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco …
2020+ All Safe havens will be subject to digital disruption …
Transparency Accountability
Proximity Responsiveness
Bi-directional Humanization Authenticity
The Glass House The relationship is changing.
This metaphor describes the changing relationship between the organization and the
outside world.
Transparency Accountability
Proximity Responsiveness
Bi-directional Humanization Authenticity
The Glass House
Transparency Accountability
Proximity Responsiveness
Bi-directional Humanization Authenticity
The Glass House
Product, services and packages are changing. From bundling to unbundling.
This metaphor describes the evolution of unbundling and how this changes the
products and services you offer and your go-to market.
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
versus
Monolithic vs. atomic
APPification Long Tail
Personalized Experience
Speed Price
(Self-)service Scalability
The Package
This metaphor describes the by-passing that you are subject to or that you can perform
yourself, leading to a change in the existing value chain.
The position in the value chain is challenged.
Bypassing Virtualization
Fragmentation of touchpoints
The Frog
This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the
people. New gatekeepers Recommendations
“Good is good enough”
Ambassadorship
The Gatekeeper Opinion making is challenged.
New gatekeepers Recommendations
“Good is good enough”
Ambassadorship
The GatekeeperThe traditional gatekeeper Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
New “experts” +
This metaphor describes the change of location and place, the emergence of hybrid
models that merge online and offline, to create a consistent user experience and
customer journey.
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Primary location and place of consumption is changing
The Traveller
Place Utility
Empowered self Instant gratification New way of working
Contextual awareness
PLACE OnlinePoS Hybrid Omnichannel
(digital entering PoS)
(all functions go digital too)
The Traveller
Place Utility
Empowered self Instant gratification New way of working
Contextual awareness
The Traveller
Place Utility
Empowered self Instant gratification New way of working
Contextual awareness
This metaphor describes the importance of the crowd, the power that it represents for the
good or the bad of the organization.
The Participant
Community Gamification Collaboration
The power of the crowd
Sharing economy
Consumers are uniting and creating powerful communities
The Participant
Community Gamification Collaboration
The power of the crowd
Sharing economy
Sharing economy
This metaphor describes the fact that we are just at the beginning of the digital revolution,
which means that all of the change that is already happening is probably just scratching
the surface.
The Cyborg
Internet of Things Wearables
Quantified self Robotics
Data Monitoring
Technology keeps progressing.
Discover homes that match your lifestyle and taste
Find the best agent for you. Data-driven, unbiased, personalized and free.
Brokerage app has lured top talent from tech giants like Google and Twitter.
Market valuation: USD 800.000.000
Get a real estate loan. No bank required.
“We believe a technology-enabled marketplace that brings together borrowers and investors is the future of mortgage.”
Go for new business
models and revenue streams!
Claim Back Native Assets
Copy leading markets (US …)
Learn from other industries
Future Ideas
Current Strength
Future Strength
+
What is your digital
future?
Understand Digital Impact1
Get Digital Leadership2
Create a Vision of the Future3
Build a Digital Roadmap 4
Go for new business and revenue streams5