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Overview of Prudential Real Estate's 'Customer for Life' program. If agents aren't staying in touch with their sphere of influence they are committing professional suicide. Presentation also deals with demystifying the foreclosure process in Pennsylvania.
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Why get involved with this program?
A REALTOR who doesn’t stay in touch with past customers is committing professional suicide.
GREAT News for Agents
89% of Buyers said theywould use us again
The Ugly Truth
Probably use us again 89%Actually use us again 14%Won’t use you again 75%
Touch Your Sphere of Influence Through . . .
Where is ‘Customer for Life’?
Part of ‘Online Seller Advantage’ in PREA Center
Where is ‘Customer for Life’?
One of the options in your ‘Online Seller Advantage’ dashboard
Adding a Customer is Simple
Select the tab that reads ‘Add/Edit Customer’
Enter customer info (i.e. name, address, e-mail, estimated price of property)
Select an area to search
How often should they receive a report?
Do you want a copy of the report?
*
“But I don’t have their e-mail address.”
Perfect opportunity to reconnect.
“John/Mary, I’d like to enroll you in my complimentary Client Appreciation Program. Part of that program is forwarding current market information to you on a monthly basis. What e-mail address can I send it to?”
*
“But I don’t know their property value.”
Enter property address in RPR
Search box
*
“But I don’t know their property value.”
Obtain a REALTORS Valuation
Model (RVM) estimate
Flexible Report Options
NEW! Search by County & School District
Flexible Report Options
Use the standard copy or customize what you say
to the customer
Check box to include a map with report
Click to get more options
Flexible Report Options
Check the boxes that apply for property type
Don’t enter too many property details –
keep it broad
Click when done
Keep Track of Your Prospects
Select ‘Customer for Life’ tab to review your prospects
Click address to see the latest report sent
to prospect
Changing the report in the future is a snap
How are you preparing your clients in today’s market?
Setting expectations withBuyer and Sellers is the keyto getting to the settlementtable in today’s world.
Demystifying the Foreclosure Process
Completed Foreclosures
Foreclosures in Process
Explaining Shadow Inventory
Months of Shadow Inventory
The Foreclosure Process in Pennsylvania
HANDOU
T
Absorption Rate AnalysisThree Month Moving Average (Nov. 2011 – Jan. 2012)
Cumberland & Dauphin Counties
