By Brian Fielding of Fielding Investments

DIVERSIFYING YOUR PORTFOLIO

WHY INVEST IN COMMERCIAL REAL ESTATE

• You already have insider information about what’s going on in your area, what places work for businesses and what places seem to have tenant after tenant, yet never do well.

• This is invaluable information that national surveyors can not determine using their algorithms.

• You already know what works and what doesn’t – use it to your advantage!

KNOW YOUR MARKET

• Get familiar with what’s going on in your town/city

• Road building projects that could drive traffic to your location

• Beatification projects that could make your city/town more attractive to customers

• Know about the politics and what’s going on

• Get familiar with and befriend some of the best architects, attorneys, business people, town planners and leaders in your community

• You need to become an EXPERT on your town!

WHAT YOU NEED TO DO TO SUCCEED

• Learn about the terms that lenders and potential partners want to hear

• Cap Rate, Internal Rate of Return, etc.

• Get familiar with spreadsheets

• Demonstrate how the investment will pay dividends

• The more investment you can get on the purchase price, the better!

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