COLLEGIAN PARENT

INTERVENTION:

A DOSE OF SANITY FOR TODAY'S HOVERING "BACKPACK" PARENTS. GOODBYE

"HELICOPTER" AND HELLO "BACKPACK" PARENTS!

By: Kim Cory and Dan Oltersdorf

No longer

just

hovering.

"You don't want to block the energy of the

parent. It's like jujitsu. You just want to

channel it in a certain direction.“ Neil Howe

Progression and Trends

Bommers grew up having family time and

real time conversations with

Mom

Boomers and GenXonly had cream.

Millennials have Fragmentation.

It’s the law today

Millenials•Text

•Facebook Chat • Email

Mom

This generations parents understand and know

how to use technology!

This generations parents will play the authoritarian role their Boomer parents didn't

A Millennial grew up playing on Leapster

The next generation will grow up with an iPod

Touch and iPad as a toy

1/3 of teens today cite their parents as a source for discovering new music

Boomers Gen-X Millenials

Family among the Generations!

No Longer Mom Jeans

Mom Culture IS Youth Culture

Parents of…Residents

1. Communication

Property Newsletters

The parents are high tech

and mobile too!

Include them on property

newsletters.

Just for: Parents!

The Top 10 List of:

We have some exciting news we want to share with you! Sarah has decided to continue living at University Village for another

lease term. We are grateful Sarah has chosen to live here at UV and we look forward to continuing to make this her home away

from home.

We would like to confirm with you the details of the renewal document Sarah has signed.

The following Lessee(s) have signed the renewal document:

_______________

_______________

_______________

The new lease term will begin on____________ and will Expire on_______________. As of _____________ the monthly rent will

be ______________ and the EAS will be ____________.

As a reminder by signing the renewal agreement all leaseholders and Co-Signers will remain responsible for the terms and

conditions of the lease agreement between University Village and the Leaseholder(s).

In case Sarah has ever asked you what to do about maintenance, paying rent or questions about his lease, we would like to make

sure you have all of our contact information to pass along.

If there are any maintenance issues or service request that need to be made, our Maintenance Team can be reached at 614-267-

7600 or online through our website at universityvillage.com

Questions about paying rent or resident concerns our Management Team is available to help anytime. They can be reached at

614-267-7831 or by email at: tlusk@universityvillage.com

Finally, our Leasing Team can be reached at 614-261-1211 or by email at: leasing@universityvillage.com for any questions about

the lease, subleasing or resident events.

We look forward to getting to know all our residents and helping to make this a memorable experience of a lifetime. As always

parents, friends and family are always welcome to join us at UV for resident events. We sure hope to see you around the

community soon!

Please do not hesitate to reach out to any of us here at UV should you have any questions.

2. Operation Approaches

Convenience is king.

Parent Orientation

•Parent Advisory Boards•Parent Role/Expectations •Parent Involvement•Parent Social Committee

National Survey of College and University Parent ProgramsIn 2007, over 95% of colleges conduct parent orientation

Think about the Parent

experience!

what they like/don’t like

about your community

3. Events

Parents ARE part of the fun!

Parents of…Prospects

Mom and Dad pay attention to Reviews… on

Facebook!!!

Parents

Academic superiority for

your child if they live at

Dover Hills…smart

marketing!

Parents of…Student Staff

Trends To Take Notice•Calling To Inquire About Job Opportunities

•Filling out employment applications and submitting

documents

•Stepping in for interviews

•Discussing Review Status with Boss

•Negotiate Job Offers and Terms

•1/3 of employers have had resumes submitted by

parents.

•¼ get calls urging hiring decisions for son or daughter.