BuzzAngle: Study on the Real Estate Sector

Therefore Consultancy and Services Pvt. Ltd.

BuzzAngles: Real Estate Sector

A Special Study By:

The Coverage Buzz

Source: BuzzAngles Period: From X to Y

6%

94%

Total Coverage

Exclusive Coverage

Shared Coverge

70%

30%

Shared Coverage

Client Mentioned

Client Not Mentioned

Exclusive Coverage is where only 1 Brand is mentioned Shared Coverage is more than 2 Brands are mentioned in Media Space

20%

80%

Exclusive Coverage

Client Exclusive

Other Exclusive

Top 10 Keywords

15%

12% 11% 11% 11% 11% 9%

7% 7% 5%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Competitor 4 Competitor 3 Competitor 5 Competitor 2 Competitor 6 Client Competitor 7 Competitor 8 Project 13 Spoke person 35

1

8 9 10


2 3 4 5 6 7

Top 10 Keywords are Most spoken keywords in media space it can be Competitors,Client,Project,Spoke person etc..

Category Buzz

0%

20%

40%

60%

Week1 Week2 Week3 Week4

CXO

Source: BuzzAngles

0%

20%

40%

60%


Projects

0%

20%

40%

60%


Spoke persons

0%

20%

40%

60%


Competitors

Period: From X to Y

ABOUT COMPETITORS PERFORMANCE

Who is Buzziest!!

17%

13% 13% 12% 12% 12% 11%

9%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Competitor 4 Competitor 3 Competitor 5 Competitor 2 Competitor 6 Client Competitor 7 Competitor 8

Competitors Wise Count


1

2 3 4 5 6 7

8

Week wise Buzz Trend - Competitors

0%

20%

40%

60%


Competitor 4

0%

20%

40%

60%


Competitor 3

0%

20%

40%

60%


Competitor 5

0%

20%

40%

60%


Competitor 2

Source: BuzzAngles

0%

20%

40%

60%


Competitor 6

0%

20%

40%

60%


Client

0%

20%

40%

60%


Competitor 7

0%

20%

40%

60%


Competitor 8

Period: From X to Y

17%

13%

13%

13%

12%

12%

11%

9%

Competitor4 Competitor3 Competitor5 Competitor2

Competitor6 Competitor1 Competitor7 Competitor8

Weekly Competitors Buzz

Source: BuzzAngles

19%

11%

10% 15%

13%

12%

10% 10%

17%

12%

14% 12%

12%

13%

13% 7%

16%

15%

14% 11%

14%

13%

10% 9%

Week 1

Week 3

Week 2

Overall Buzz

Period: From X to Y

ABOUT SPOKE PERSONS Am I Mentioned !!!

Top 10 Spoke Persons

13% 12%

12%

9% 9% 9% 9% 9% 9% 8%

0%

2%

4%

6%

8%

10%

12%

14%

Spokeperson 35

Spokeperson 50

Client SpokePerson 1

Spokeperson 20

Spokeperson 33

Spokeperson 3

Client SpokePerson 2

Spokeperson 26

Spokeperson 116

Spokeperson 18

2

4 5 6


1

3

8 7 9 10

Top 5 Buzz Trend – Spoke Person

0%

20%

40%

60%


Spoke person 35

0%

20%

40%

60%


Spoke person 50

0%

20%

40%

60%


Client Spoke person2

0%

20%

40%

60%


Spoke person 3

Source: BuzzAngles

0%

20%

40%

60%


Client Spoke person1

Period: From X to Y

ABOUT PROJECTS Our Work Recognized !!!

Top 10 Projects

43%

25%

8% 5% 5% 5% 4% 3% 2% 2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Project 13 ClientProject 1

Project 23 Project 2 Project 21 ClientProject 2

Project 8 Project 1 Project 11 Project 12


1

2

3 4 5 6 7 8 9 10

Top 5 Buzz Trend - Projects

0%

50%

100%


Project 13

0%

50%

100%


Client Project 1

0%

50%

100%


Client Project 2

Source: BuzzAngles

0%

50%

100%


Project 21

0%

50%

100%


Project 2

Period: From X to Y

ABOUT CXO The Boss is There !!!

24% 24%

20%

8% 6% 6%

5% 5% 3%

0%

5%

10%

15%

20%

25%

30%

CXO 6 CXO 8 Client CXO CXO 4 CXO 2 CXO 5 CXO 3 CXO 9 CXO 7

CXO’s


1 2

3

4 5 6

7 8 9

Top 5 Buzz Trend - CXO

0%

20%

40%

60%

80%


CXO 6

0%

20%

40%

60%

80%


CXO 8

0%

20%

40%

60%

80%


CXO 4

0%

20%

40%

60%

80%


CXO 2

Source: BuzzAngles

0%

20%

40%

60%

80%


Client CXO

Period: From X to Y

ALL ABOUT SOURCES Who’s That !!!

0%

5%

10%

15%

20%

25%

30%

Source 135 Source 42 Source 96 Source 82 Source 89 Source 210 Source 53 Source 103 Source 123 Source 66

Top 10 Sources


Top 10 Sources Spoke About Client

0

2

4

6

8

10

12

14

16

18

Source 135 Source 42 Source 124 Source 94 Source 46 Source 24 Source 123 Source 151 Source 41 Source 181


Top 5 Buzz Trend - Source

0%

20%

40%

60%


Source 135

0%

20%

40%

60%


Source 42

0%

20%

40%

60%


Source 96

0%

20%

40%

60%


Source 82

0%

20%

40%

60%


Source 89


Share Of Categories Across Sources

49%

44%

5% 2%

Source 135

78%

20%

1% 1%

Source 42

72%

14%

13% 1%

Source 96

58%

40%

2%

Source 89 50%

40%

5% 5%

Source 82

Spoke person

Competitor

Project

CXO's


BUZZANGLES Measure What Matters…

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

• Understand where you stand with a 3600 approach

• Act wisely

• Design your communication strategies

• Capture what’s important and relevant

• Listen to the Digital space

• Understand what is said

Monitor Capture

Analyze Respond

Know what is been spoken about your brand in the Digital PR as well as Social space

Understand how is your brand represents

Who is speaking and when

Which are the sources who speak about your brand the most

Understand the cognitive intelligence behind every communication

Understand the dynamics of the sector and the socioeconomics of the system you are in

Know your competitor better and the perception they creates, understand what they are communication and how are they perceived

Have a relativistic understanding between your brand your competitor and other factors related to your business

Business Benefits with BuzzAngles

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is perceived in this Digital Space

To know about BuzzAngle Platform Click Here

http://www.slideshare.net/thereforeindia/buzzangles

Get more updates

Get to know more about IPL and other Brands in IPL

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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.


Vivek Kapoor Chief Operating Officer

As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.


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Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.