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As part of RE/MAX Realty Advantage's commitment to training and providing information to the entire real estate community, this is a very quick and easy to understand Power Point presentation that gives you the ins and outs of how to create LASTING sources of business, which will infuse life blood into your business in the long term.
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BUILDING YOUR REFERRAL BASE TO EARN MORE LEADS THAN YOU CAN HANDLEGOING FROM REALTOR TO ROCKSTAR
BROUGHT TO YOU BY: SHAUNA ZAMARRIPA @ RE/MAX REALTY ADVANTAGE
SO WHAT’S THE DEAL?
ACCORDING TO THE NATIONAL ASSOCIATION OF REALTORS….
77% of buyers/sellers were satisfied with their agent74% said they would use that same agent a second time9% actually used the same agent a second time8% could remember the name of their agent after 3 years95% could remember name of the company…
WHY DOES THIS HAPPEN?
BECAUSE YOU DON’T CARE ENOUGH!Most people move every 5 – 7 years. There is high turn over in real estate – agents get in and
out of the business all the time.Most agents do a poor job of following up with past clients. 66% of your lost clientele is due to perceived
indifference.
THE DIFFERENCE BETWEEN A CUSTOMER, A CLIENT AND AN ADVOCATE….
Customer – A person who purchases goods or services from a seller of goods or services
Client – A person who purchases goods or services from a seller multiple times or on a recurring basis
Advocate – A client who actively promotes and solicits your products or services
HOW DO YOU CREATE AN ADVOCATE
EQUITY….OF THE EMOTIONAL VARIETYSUPERIOR SERVICESPEAKING A DIFFERENT LANGUAGE – ARE YOU A
REALTOR OR A CONSULTANT?KEEPING YOUR CLIENTS FIRST
HOW DO YOU STAY TOP OF MIND?
Vlog (Video Blogs) or Blogs – You are a subject matter expert
Remember Personal Info from your top referral sources
Quarterly phone calls to your TOP referral sourcesPersonal Marketing SourcesEvents
VLOG AND BLOGGING TIPS
Become an expert at something related to the home – Nobody wants to read a real estate blog after they just bought a home
Google is your best friend
Be exciting
Be passionate
Be yourself!
Be worth talking about! Inspire people to SHARE what you create!
PERTINENT PERSONAL INFORMATION TO REMEMBER
Birthdays
Interests
Hobbies
Family Members Names
Family Members Interests/Hobbies
Goals
Job
When in doubt, write it down or put it in your CRM
QUARTERLY PHONE CALLS
Set a recurring reminder for yourself to call your top clients each quarter – I use Outlook for this.
Have a strong network of business associates that you can count on for referrals
Use your Leadstreet as part of your marketing efforts!
PERSONAL MARKETING STRATEGIES
Hand Written Thank You Letter
Home Closing Gift
Branded
Useful
Quality
It Must Last
Marketing pieces need to be
Personal
Creative
Unique The BEST marketing (blogs and vlogs) work for you 24/7, not just once!
EVENT SUCCESS GUIDE
Get involved with a charity Sponsor events for that charity
BBQ’s
5 K’s
Raffles
Clothing Drives
Silent Auction Happy Hour
Seminars – Home buying, home selling, buying v. rent
Work with new home sales counselors to create successful events!
FOR THE BEST IN BLOGGING, VLOGGING AND TOP OF MIND TRAINING….
If you are serious about social media, and getting the right training to use this tool to its highest and best use.
YOU NEED TO BE HERERE/MAX Realty Advantage
17319 San Pedro Ave. Ste. 206
San Antonio, TX 78232
www.281advantage.net/Careers
210-495-5252
