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REDESIGNING HOMESINSPIRED BY NATURE
THE PROBLEM: COSTLY , UNSUSTA INABLE , UNREL IABLE ALTERNAT IVES
1. UNSUSTAINABLE
CONSTRUCTION INDUSTRY RELIES ON POLLUTING MATERIALS
2. HIGH COSTS
INCREASED RUNNING COSTS: WATER, ENERGY & WASTEWATER DUE TO LOCAL GOVERNMENT
RESTRICTIONS
HIGH MAINTENANCE COST DUE TO SUBPAR CONSTRUCTION AND INSTALLATIONS
3. UNRELIABLELACK OF HIGH-QUALITY SUB-CONTRACTORS
LEAD TO LOW-QUALITY END PRODUCT
OPPORTUNITY: 2 . 5B USD GREEN HOMES MARKET IN SOUTH AFR ICA
GBC-SA: MINIMUM OF 10,000 NEW HOMES TO BE GREEN BUILDING CERTIFIED BY 2020- 2.5B USD NEW MARKET IN SOUTH AFRICA
MATURE HIGH END MARKET IN WHICH TO SHOWCASE DEVELOPMENTS
RESIDENTIAL MARKET GROWTH: 22,7%
10,000 GREEN HOMES
TAM $9.3B
$2.5B SAM
WHY CAPE TOWN: MODERN ARCHITECTURE + SUSTA INAB IL ITY
1. ARCHITECTURE
HIGH-END ARCHITECTURE APPROPRIATE FOR RAMMED EARTH CONSTRUCTION
LOCAL GOVERNMENT INCENTIVES TO BUILD WITH RAMMED EARTH AS A ‘BEST PRACTICE TECHNIQUE’
2. SUSTAINABILITY
CONTINUED SHIFT TO ENERGY AND WATER EFFICIENCY DUE TO THE PROLONGED DROUGHT AND RISING
ELECTRICITY PRICES
TAX INCENTIVES FOR GREEN BUSINESSES
3. COMPETITION
NO FIRMS OFFER RAMMED EARTH COMMERCIALLYNO FIRMS OFFER A COMPLETE SUSTAINABLE
HOME PACKAGE
THE TEAM
OLIVER KEISNER
COMMERCIAL STRATEGIST
JULIA PERSSON
MARKETING DIRECTOR
GEORGIOS ASIMAKOPOULOS WATER RESOURCE
ENGINEER
MOHAMED BEDRI
CEO AND FOUNDER RAMMED EARTH
SPECIALIST
RICK LINDSAY
CEO, EARTH STRUCTURES GROUP
JANNIS HRISTOFILOPOULOS
HEAD OF SALES, KLIKKI
RISHAB KHANNA
SUSTAINABILITY & BUSINESS DEVELOPMENT IN EMERGING MARKETS
A
DVIS
ORS
THE
CORE
TEA
M
THE REAL NET ZERO: A HOL IST ICALLY GREEN HOME
REIMAGINE
YOUR DEFINITION OF A HOME
THE REAL NET ZERO: A HOL IST ICALLY GREEN HOME
WATER, ENERGY AND WASTE
A MODERN HOME THAT ELEGANTLY USES ITS OWN
THE REAL NET ZERO: A HOL IST ICALLY GREEN HOME
EFFICIENT APPLIANCES
SOLAR ENERGY
WASTEWATER TREATMENT
RAMMED EARTH WALLS
RAINWATER HARVESTING & GREYWATER
RAMMED EARTH: NATURE ’S OWN CONCRETE – OUR CORE OFFER ING
EARTH IS COMPRESSED LAYER-BY-LAYER WITHIN MODULAR FORMWORKS
BREEAM+ MATERIAL: HIGHEST SUSTAINABILITY RANKING
72 % REDUCTION IN EMBODIED ENERGY COMPARED TO BRICKS
ENERGY EFFICIENT: HIGH THERMAL MASS – REDUCE ENERGY BILLS & CREATE INDOOR COMFORT
LARGE COST REDUCTIONS AT SCALE
OUR PARTNER: THE LEADER IN RAMMED EARTH CONSTRUCT ION
ASADURU HAS PARTNERED WITH
EARTH STRUCTURES GROUP
GLOBAL LEADER IN RAMMED EARTH CONSTRUCTION, WITH 1200+
PROJECTS, OVER 30 YEARS
CAN BUILD AT 2X THE PACE OF NEAREST COMPETITORS
ASADURU HAS EXCLUSIVE RIGHTS TO THEIR FORMWORK SYSTEMS AND KNOW-HOW IN AFRICA
WATER, WASTE AND ENERGY: HOL IST IC APPROACH
ASADURU IS COMPLEMENTING RAMMED EARTH WITH OTHER TECHNOLOGIES:
1.WASTEWATER TREATMENT, 2. RAINWATER HARVESTING AND
3. SOLAR ENERGY
THESE ARE SOURCED FROM A RANGE OF CAREFULLY SELECTED SUPPLIERS
COMBINED, THESE TECHNOLOGIES OFFER THE POSSIBILITY OF HOMES
WHICH ARE ENTIRELY SELF SUFFICIENT IN THEIR WATER AND ENERGY USE
ASADURU HOME: L I FE -T IME SAV INGS OF OVER 45K USD
EFFICIENT APPLIANCES53.3% reduction in electricity consumption& 50% less water use
SOLAR ENERGY656.8 tCO2 - 27,011 USD
WASTEWATER TREATMENT1.4 million liters & 69.4 tonnes of additional effluents treated - 10,849 USD
RAMMED EARTH WALLS70% less CO2 emitted
RAINWATER HARVESTING & GREYWATER2.9 million liters of water – 8,584 USD
TIME-LINE: 2 YEARS OF TR IALS & CONCEPT DEVELOPMENT
AsaDuru Founded. October, 2014
Market visit to Ghana, meeting with potential customers & partners. November - February, 2015
Enrolled in STING Startup Cleantech Program.April - June, 2015
Completed a customer-financed prototype rammed earth project in Ghana.October - January, 2016
Enrolled in Uppsala Innovation Center (UIC) Business Lab.April - June, 2016
Enrolled in Epicenter Growth Platform - Google for Entrepreneurs.May, 2016
Establishing partnerships within rammed earth and wastewater treatment. Worked on commercial rammed earth project in London with partners.May - August, 2016
Enrolled in UIC Business Prep & Selected as 1/6 Swedish companies to STING's Go Africa programme.September & December, 2016
Market visit to South Africa, meeting clients and preparing first quotesNovember, 2016
Launched exclusive partnership with Earth Structures Group, covering the entire African continent. Worked on high-profile homes using rammed earth in Melbourne, Australia with partners.November, 2016
Received funding from Almi for the set-up of a subsidiary in South Africa and begin developing client network .January 2017
Launched subsidiary in South Africa, AsaDuru SA.February 2017
Enrolled in MTN Solution Space - Venture Incubation Programme at the UCT Graduate School of Business.March - May, 2017
SPECIALISTS: ASADURU + BU ILDERS = ONE-STOP SHOP
Client orders AsaDuru Home
AsaDuru visits site & local quarries
Builder completes foundation
Builder completes & sells home
AsaDuru installs Rammed Earth and other technologies
Client moves in AsaDuru Home
MARKET STRATEGY: TOP-DOWN APPROACH
HIGH-END
MIDDLE-CLASS
LOW-INCOME
CREATE STATUS & DEMANDINVEST IN R&D
COMMUNITY HOUSING
MASS-MARKETHOUSING DEFICIT
R&D PAYOFF
ESTABLISHING OURSELVES IN SA: PROGRESS SO FAR
SET UP A SOUTH AFRICAN SUBSIDIARY
WILL COLLABORATE ON R&D WITH THE UNIVERSITY OF CAPE TOWN AT
‘THE WATER HUB’
ACCEPTED INTO THE MTN SOLUTION SPACEPROGRAM AT THE VENTURE LAB
SEVERAL REQUESTS FROM ARCHITECTS REGARDINGRAMMED EARTH IMPLEMENTATION ON PROJECTS
IN DISCUSSION FOR MUNICIPAL WASTEWATER SYSTEM FOR 100+ PEOPLE
NEXT STEPS: H IGH-END SHOWCASE IN CAPE TOWN
ESTABLISH PARTERSHIPS WITH LOCALARCHITECTS
BUILDERSSTRUCTURAL ENGINEERS
DEVELOP DESIGN FOR PILOT TOGETHER WITH ARCHITECT
FINALISE AGREEMENTS WITHPARTNERS IN WATER & ENERGY
ASADURURAMMED EARTH CONSTRUCTION,
SUSTAINABLE TECHNOLOGIES
ARCHITECTBUILDING DESIGN
DEVELOPERDEVELOPMENT MANAGEMENT,
CONSTRUCTION PROJECT MANAGEMENT
END-USER CENTRIC: ONE STOP SHOP FOR CL IENTS
ASADURU PARTNERS: COLLABORATORS , SUPPL IERS & BACKERS
ASASE YE DURU – THE EARTH IS POWERFUL www.AsaDuru.com [email protected] +27(0)632874199
