Agent Strategy & Processes

Strategic Plan

Who are you?

Neighborhood Specialist

Expert Advisor

Recognized Leader

Resident

Vicinity

Community

Region

Expert

Veteran

Authority

Advisor

Sample of defining who you are:

Business Focus

Exposure / Marke@ng

Farm Management

Sellers, Buyers, &

Investors (S, B, & I)

Marke@ng / Exposure

Messages

Media

Market Sta@s@cs & Analysis

Community News

Why Choose Me?

Quarterly Produc@on

New Lis@ngs

Lis@ng FOR SALE Signs (Agent ID / Photo??)

& Box Fliers

Mailers: New Lis@ngs

OU

Door Knocking Fliers

Technology: Website

Face book – Biz Face book -‐ Ad

Blog LinkedIn Utube TwiWer

Open House Tent Signs (Agent ID / Photo??)

Are mailers worth expense for new lis@ngs when DK

anyway?

Evalua=on (wants / needs)

Website search -‐> email updates

Calls (Before, During, A[er)

Broker Tours & MLS searches

Show proper=es

Guidance (To do lists with dates –close escrow

Sellers & Buyers

Buyer

Evalua=ons

CMAs

Calls (Before, During, A[er)

Visits (Docs signed, recommenda@ons, status updates)

Guidance (To do lists with dates – to prepare & to close escrow

Property Exposure (Fliers, MLS, Website, Visual Tour, Facebook, Blog)

Seller

Farm Management

Single Family Homes / Condos / Mul= Unit Proper=es

Maintenance OO

updates OU

updates

Redefine boundaries as needed

Contact OO Fliers

1/month

OU Mailers 1/month

Business Processes

Key Func=ons to SNP Business

Business Process Components Defined

Assess Business

General & Administra=ve Service Clients

Market SNP Via Social Media

Social Media is changing the way business func@ons rela@ve to customer goods and services. Outbound marke@ng is becoming obsolete and inbound marke@ng has taken it’s place. The world is becoming a socialmarket. Informa@on is brought to the consumer via social connec@ons, this includes informa@on about products and services as well as news and other informa@on.

SNP provides the setup and general marke@ng guidance to the individual service provider. SNP provides a low cost, nuts and bolts mechanism for those who correctly focus on their business and need to outsource the set up of this new type of marke@ng for their business.

Major Business Processes:

Business Process L1 1. Market SNP Via Social Media

2. SERVICE CLIENTS

3. GENERAL & ADMINISTRATIVE

4 ASSESS BUSINESS

1.1

Manage Blog

2.1

Collect Customer Data

3.1

Track Customers

4.1

Evaluate Company Goals and Direction

1.2

Manage Facebook (FB)

2.2

Manage/Review Tool updates

3.2

Manage Financials

4.2

Evaluate Tool effectiveness

1.3

Manage Twitter

2.3

Manage Guidance Materials

3.3

Manage Company Resources

4.3

Evaluate ROI – Time / $

1.4

Manage Advertising (FB)

2.4

Respond to Customer Feedback

3.4

Report Activity

4.4

Market RE Services: Door Knocking

Understanding the Business

Assess Business


Market RE Services

Addi=onal Adver=sing

Lis=ng Adver=sing Mailers

Door Knocking

Door Knocking L2 Market RE Services 1.1

1. CREATE FLIER FRONT

2. CREATE FLIER BACK

3. PRINT PER SCHEDULE

4. PRINT FOR LISTING

5. TRACK DISTRIBUTION

1.1

Determine Content/ Template – Why Me & Mkt Data OR New Listing

2.1

Identify Farm for Flier

3.1

Flier Front = New Listing if Current Listing in Farm Otherwise = Why Me & Mkt Data

4.1

Flier Front = New Listing

Flier Back = Data for Farm of New Listing

5.1

Update Farm XLS with Date and Count of Distribution

1.2

Update Mkt Data - Use Agent Verbiage and MLS Data

2.2

Search MLS for Area Data

3.2

Distribute to Each Farm at Least 1/Month

4.2

Prepare for distribution Mon – Fri Week of Agent Open

5.2

Provide Report of Distribution to Agent (1/wk?)

1.3

New Listing - Create New Listing Pic & Data

2.3

Copy Data to XLS & Format

3.3

Print # Copies Based on Farm

4.3 5.3

1.4

Agent Review

2.4

Copy Data to MSWord Flier Back

3.4 4.4 5.4

Note: Distribu@on Area = An Individual Farm

Market RE Services: Mailers


Assess Business


Market RE Services



Door Knocking

Mailers L2 Market RE Services 1.2

1. INFORM FARM OF NEW LISTING & OH IN AREA

2. MAINTAIN CONTACT WITH OU IN FARMS

3. MAINTAIN CONTACT MULTI UNIT OWNERS

4. INFORM OF MULTI UNIT BENEFITS INVESTMENT SEMINAR

1.1

Set up mailer with flier picture and culled down version of flier verbiage

2.1

Set up mailer with NEW LISTING info OR WHY ME info and statistics

3.1

Set up mailer with WHY ME info & statistics

4.1

Set up mailer with seminar details

1.2

Identify appropriate mailing list/farm

2.2

Identify appropriate mailing list/farm based on statistics on mailer

3.2

Identify appropriate mailing list/farm based on statistics on mailer

4.2

Determine audience for seminar

1.3

Agent review & submit week prior to 1st OH

2.3

Agent review & submit

3.3


4.3


1.4

All returns used to update farm lists

2.4


3.4


4.4


Market RE Services: Lis=ng Adver=sing


Assess Business


Market RE Services



Door Knocking

Lis@ng Adver@sing L2 Market RE Services 1.3

1. POST FOR SALE SIGN

2. MAILERS TO LOCAL FARM

3. MLS POSTING & OH NOTIFICATION

4. DOOR KNOCKING FLIERS

5. OPEN HOUSE TENT SIGNS @ STREET CORNERS

1.1

Post For Sale sign Monday before Tour & OH

2.1

Update Mailer service with property picture and highlight points

3.1

Update MLS for property including pictures, & link for virtual tour

4.1

Flier Front = New Listing

Flier Back = Data for Farm of New Listing

5.1

1.2 2.2

Identify Farm for Mailer

3.2

Update MLS every Monday with OH plans for the following weekend

4.2

Prepare for distribution Mon – Fri Week of Agent Open & first OH

5.2

1.3 2.3

Send mailer out Friday or Monday prior to Tour & OH

3.3 4.3 5.3

Market RE Services: Addi=onal Adver=sing


Assess Business


Market RE Services



Door Knocking

Addi@onal Adver@zing L2 Market RE Services 1.4

1. WEBSITE 2. SOCIAL MEDIA 3. PRESENCE IN THE COMMUNITY

4. OPEN HOUSES (OH)

5. CONTACT INFLUENCERS WITH POTENTIAL CLIENTS

1.1

Co website with all listings

2.1

Facebook, Blog, Twitter, Plaxo all tied together, all point to website

LinkedIn, Yelp

3.1

Involvement in school & town functions

4.1

Host an OH every possible weekend

5.1

Contact Accountants, Attorneys, Financial Planners

1.2

Tracking of visitors, regular pull of properties for visitors, etc

2.2

Regular posting to Blog & Twitter

Updates to LinkedIn

Business page on Facebook

Advertising on Facebook?

3.2

Business cards to everyone

4.2

Offer home evaluations for all visitors

Provide fliers with market data located in several rooms

5.2

Current & past clients for referrals

1.3 2.3 3.3 4.3

Follow up all contacts from OH

5.3

MLS properties – Cancelled & Expired

Client Services: New Lis=ngs


Assess Business


Market RE Services

Manage Investors

Manage Buyers

Sale of Property

New Lis=ngs

Manage Sellers – New Lis@ng L2 Service Clients 2.1

1. SIGN LISTING DOCS

2. MANAGE INSPECTIONS & IMPROVEMENTS

3. PREPARE LISTING MARKETING

4. AGENT TOUR

5. OPEN HOUSES

1.1

Agent Set up: Commission, listing price, relationship period

2.1

Call & arrange required inspections (Termite, House, Roof, Chimney, etc)

3.1

Set up MLS, Copy MSL for files

4.1

MLS printouts (50)

5.1

Set up MLS weekly

1.2

Agent Review: Property condition & needs - negotiate inspections & improvements with owner

2.2

Call & arrange required improvements (painters, flooring carpet or hardwood, general maintenance, gardening, cleaning, staging)

3.2

Set up Virtual Tour

4.2

Disclosure binder

5.2

Advertise in News Papers

1.3

Agent get owner signatures for all listing docs

2.3

Provide schedule to owner

3.3

For Sale Sign with Fliers

4.3

Agent tour coverage

5.3

Get OH coverage

1.4

Scan all listing docs, & Copy Property Profile Report

2.4 3.4

Agent distribute fliers via DK

4.4

Agent Tour food

5.4

Client Services: Sale of Property


Assess Business


Market RE Services

Manage Investors

Manage Buyers

Sale of Property

New Lis=ngs

Manage Sellers – Sale of Property L2 Service Clients 2.2

1. MANAGE OFFER(S) 2. GUIDE SELLER THROUGH ESCROW

3. UPDATE PROPERTY STATUS TO SALE PENDING

4. CLOSE OUT SALE

1.1

Agent review offers with seller, determine best one

2.1

Create Seller in Contract To Do list and letter

3.1

Change sign rider to Pending Sale

4.1

Agent set up seller signing at Title co

1.2

Manage Addendums and Counter offers until final acceptance

2.2 3.2

Change MLS status from Active (A) to Pending Sale (PS)

4.2

Order sign down

1.3

Agent get seller to sign all documentation

2.3 3.3

Update white board – dates: COE & Contingency removals

4.3

Pick up lock box & contractor box

1.4 2.4 3.4

Submit reporting to office

4.4

Keys to new owners

1.5 2.5 3.5 4.5

Update MLS status to Sold (S)

Client Services: Manage Buyers


Assess Business


Market RE Services

Manage Investors

Manage Buyers

Sale of Property

New Lis=ngs

Manage Buyers L2 Service Clients 2.3

1. SET UP RELATIONSHIP

2. RESEARCH CURRENT LISTINGS

3. MANAGE OFFERS

4. DRIVE FUNDING CLOSING OF CONTINGENCIES

5. ASSURE SMOOTH CLOSE OF ESCROW

1.1

Buyer sign relationship docs

2.1

Research current listings on MLS

3.1

Prepare offers for desirable properties

4.1

Assist buyer with title co & securing of loan

5.1

Buyer signing at title co

1.2

Agent identify buyer interests and priorities

2.2

Contact other agents to see if any appropriate properties are soon to be on the market

3.2

Negotiate terms via addendums & counter offers

4.2

Ensure property related issues are fully understood and acceptable

5.2

Provide Buyer Keys to their new home

1.3 2.3

Provide list of properties and preview with buyers

3.3

When offer package accepted, prepare buyer for escrow process

4.3

Buyer sign all property disclosure docs, contingency removals, etc

5.3

1.4 2.4 3.4 4.4

Report sale with all disclosure docs etc

5.4

Client Services: Manage Investors


Assess Business


Market RE Services

Manage Investors

Manage Buyers

Sale of Property

New Lis=ngs

General & Administra=ve: Maintain Farm(s)


Assess Business


Market RE Services

Report Ac=vity

Document Management Manage OHs

Maintain Farm(s)

Maintain Farms L2 General & Administra@ve 3.1

1. UPDATE LISTS 2. ALTER FARMS & BOUNDARIES AS DESIRED

3.

1.1

Remove properties of known RE agents etc

2.1

Request additions from Title Co

3.1

1.2

Collect Returned Mailers

2.2

If new farm, create new file, if additions to current farm, add to current file

3.2

1.3

Look up new owners or OU change of addresses

2.3

Delete entries in lists for streets to eliminate if pairing down a farm

3.3

1.4

Update lists in files

2.4

Update lists in mailer service

3.4

1.5

Update lists in mailer service

2.5 3.5

General & Administra=ve: Manage OHs


Assess Business


Market RE Services

Report Ac=vity


Maintain Farm(s)

Manage OH L2 General & Administra@ve 3.2

1. REPORT OPEN HOUSES

2. FIND HOSTS FOR OPEN HOUSES

3.

1.1

New listing OH: Report OH to office for ad in News Paper

2.1

Email agents for all OH needing a host

3.1

1.2

Agent verify with owner OH schedule for following weekend

2.2

Provide OH hosts with property flier template

3.2

1.3

Set up MLS with OH schedule for following weekend

2.3

Track OH schedule and assigned hosts

3.3

1.4 2.4

Provide OH schedule to agent prior to weekend

3.4

General & Administra=ve: Manage OHs


Assess Business


Market RE Services

Report Ac=vity


Maintain Farm(s)

Document Management L2 General & Administra@ve 3.3

1. PROVIDE DOCUMENTATION

2. COLLECT DOCUMENTATION

4. AUDIT DOCUMENTATION

1.1

Prepare new (unused) listing packets for agent

2.1

Collect signed listing documents (client = seller)

2.1

Ensure all listing documents present, completed, & signed (client = seller)

1.2

Provide copy of signed listing documents to office (client = seller)

See Report Activity 3.4

2.2

Collect inspection documents (client = seller)

2.2

Ensure collection of all inspection documents (client = seller)

1.3

Compile disclosure documents into a packet. Provide for: OH & agents of buyers (client = seller)

2.3

Collect signed purchase documents (client = buyer or seller)

2.3

Ensure all purchase documents present, completed, & signed (client = buyer or seller)

1.4

Provide purchase documents to office (client = buyer or seller)

See Report Activity 3.4

2.4

Collect signed disclosure documents (client = buyer or seller)

2.4

Ensure all disclosure documents present & signed (client = buyer or seller)

1.5

Provide full set of documents for client

2.5

Collect Receipt of Deposit & HUD1 from Title Co (client = buyer or seller)

2.5

General & Administra=ve: Report Ac=vity


Assess Business


Market RE Services

Report Ac=vity


Maintain Farm(s)

Report Ac@vity L2 General & Administra@ve 3.4

1. AQUIRE LISTING 2. CONTRACT RATIFIED (SELLER & BUYER)

3. WEEK PRIOR TO CEO

1.1

Copy of all listing docs

2.1

Copy of all transaction docs – Purchase Contract, Counter offers, Addendums

3.1

Copy of all signed disclosure documents, Title Co deposit receipt, Contingency Removal docs, Buyer Agency disclosure doc,

1.2

Property address Type & Age, Seller, List Price, Commission, Tour date

2.2

List price, Sale price, COE date, Commission, Apposing agent, Buyer/Seller info, Title Co info, Escrow #, Property & Finance Contingency Removal Dates

3.2

1.3 2.3 3.3

1.4 2.4 3.4

Real Estate

Agent Strategy & Processes