WRITE BETTER RENTAL LISTINGS

5 Ways to Guarantee a Higher Contact Rate

Did you know: it only takes apartment hunters 20 seconds to decide if they like an apartment?

12 of those seconds are spent looking at photos. Just 8 are spent reading the listing.

So here are five ways to write a killer title and blurb to seal the deal.

Use the title to your advantage.Highlight just one amazing feature in the title to

capture renters’ attention.

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Write how you’d talk.Which means, THERE’S NO NEED TO TYPE-YELL!!!!!

Yes, it will stand out, but not in a good way.

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Get right to the point.Most listing sites have a character limit. Say the most

important things as simply as possible.

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Use abbreviations wisely.You know what a “Spacious DPLX w/DCK, and EiK w/MAR”

is, but apartment hunters don’t.

Include the address.Data from Zillow® suggests that a specific address leads to

20% more contacts.

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Bonus tip: don’t forget to proofread. Good grammar and spelling are a hallmark of trust:

proofreading ensures your listing is professional.

That’s it! Now you have a sharp listing that captures attention and generates more interest.

Want to know more about what apartment hunters want? Check out this free guide to writing better listings.

DOWNLOAD NOW

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