Preparation…10 Key’s to Selling Your

HomeCompleting this 10 item checklist creates an

awesome presentation, eliminates surprises & gets you the most money for your home

A Successful Sale is 90% PreparationAs your listing agent, our job is to know your

house, inside and out

#1 Research – we review Property Profiles, Title Reports, & Assessor records for accuracy

Be prepared to explain

any differences or resolve

other issues

Great source for

liens or easements

#2 Property History – a biography of the property makes for a compelling story and piques the interest of a buyer

Remember Mom said..

“Don’t write on the walls”

#3 Finalize Property Disclosures – a buyer is more willing to forgive and accept most items if disclosed in advance.

Completing all of the property disclosures in advance provides the agent with a biography of the house and can uncover any issues that may need to be disclosed to the buyers

#4 Inspections – uncovering issues early in the transactions allows you the opportunity to negotiate responsibility. Find it out later and you will be resolving it.

Some Cities require inspections before a sale can occur.

It is very important to do this before you accept a contract to know the scope of work to be done or permits required.

#5 Needed Repairs – homebuyers can form negative opinions about little things

It’s usually the little things such as a leaky faucet, running toilet or broken window.

Don’t let these small items be a deal breaker

#6 Features & Amenities – the selling points of your home and the benefit provided play a key role in the selling process

Many times these items are glossed over without any emphasis.

Which begs the question, Is your Agent Selling Your Home or just hoping someone will buy it?

#7 Add Value – little changes can make big improvements, increasing marketability and desirability

Our Goal:

1. To identify items that can add value to your home

2. We look for low cost – high value

3. Add or restore Character to match the style

#8 Pricing, Comps & Strategy – an effective pricing strategy can get you the most money for your home

What other properties are 1. listed in your

neighborhood, 2. what has sold, 3. what are the trends,

#9 Presentation – how will your house be perceived, Wal*Mart or Nordstrom?

You can feel the difference when you walk into Wal-Mart or Nordstrom.

How do you want your house to be viewed?

#10 Marketing Program – Blog Sites, Listing Syndication, Video Marketing, Social Media & More…greater awareness = more buyers = MORE MONEY for Your House!

View Your Home as a Buyer, not a Seller

When you look at your house, what do you see? 1) The Presentation2) The Condition 3) Agent Knowledge

Would, you buy your house?

Every Home Has A Personality We can bring out the best in yours

Doug & Deena WillisBroker / Owners

RE/MAX Property Concierge266 Monterey Rd., Ste BSouth Pasadena, CA 91030Phone 626-432-4615

CA RE License #’s 01334541 & 01354143Connect with us on Google +