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Microsoft #YouthSpark
Bonus Day
Caribbean Education Foundation, Inc.
Agenda
Microsoft & YouthSpark How does the campaign work? Communication Plan Terms & Conditions Tips for online fundraising
Microsoft is committed to empowering young people with opportunities for education, employment and entrepreneurship. Learn More: microsoft.com/youthspark @msftcitizenship.
Microsoft YouthSpark
How does the campaign work?
Match Campaign Highlights $100,000 in match funding for YouthSpark projects
5 Bonus Prizes for Most Unique Donors (up to $5,000!)
50% match for donations up to $1,000 USD per unique donor per project
Donations matched from 09:00:01 to 23:59:59 EDT on April 14, 2015,
or until funds run out
Donations match on both GlobalGiving.org & GlobalGiving.co.uk
Donations can be made in US Dollars or GB Pound
Segment your donors and communicate the right link
Make sure your projects are on both websites
Track all bonus day activity on one GlobalGiving.org leaderboard
How to cross-post: GlobalGiving US to GlobalGiving UK: https://surveyglobalgiving.wufoo.com/forms/globalgiving-uk-expression-of-interest/ GlobalGiving UK to GlobalGiving US: https://surveyglobalgiving.wufoo.com/forms/zi4o68309myqks/ Deadline to cross-post to UK : March 31st Deadline to cross-post to US: March 27th
Make sure your project maintains YouthSpark eligibility by viewing a Youthspark banner on it until the start of the campaign. New projects due April 7th
GlobalGiving reserves the right to approve all projects included in the campaign ahead of time. Email [email protected] for questions about the leaderboard.
How do I participate?
INSERT LEADERBOARD SCREENSHOT
Communicate with your donors ahead of time about the campaign. Send your donors to your project page at 09:00:01 EDT on April 14th.
Getting Matched
For US donors use your GlobalGiving.org project link. For UK donors use your GlobalGiving.co.uk project link.
Track matching funds available on the leaderboard.
$100,000 available on GlobalGiving.org The campaign will last until funds run out or 23:59:59 EDT.
Communication plan on YouthSpark Bonus Day from GlobalGiving
Via email, leaderboard, GlobalGiving Project
Leaders Facebook Group, and Project Pages
Notifications via email and Facebook group when
funds released and have run out, as well as
badges on your project pages
Customer service for Project Leaders day of:
202-232-5784 press 1 to be directed to Program Team
UK number:+44 (0)203 441 8782
Customer service for donors:
202-232-5784 press 0 to reach our donor team
Sahar Education
Terms & Conditions Make sure your donors have a happy giving experience
• Funds available: $100,000 • 50% match to eligible donations while funds last or 23:59:59 EDT • Match cap per donor: $1,000 (estimated £668) • 5 Bonus Prizes:
• 1st place for the project/microproject that secures the most unique donors: $5,000 USD
• o 2nd place for the project/microproject that secures the 2nd most unique donors: $4,000 USD
• o 3rd place for the project/microproject that secures the 3rd most unique donors: $3,000 USD
• o 4th place for the project/microproject that secures the 4th most unique donors: $2,000 USD
• o 5th place for the project/microproject that secures the 4th most unique donors: $1,000 USD.
• All currency conversion set at start of day.
• Donations made by US taxpayers on globalgiving.org can only be claimed as a tax deductible contribution on United States tax returns.
• Donations made by UK taxpayers on www.globalgiving.co.uk are eligible to claim Gift Aid – 25% extra for the project.
• On GlobalGiving US : 15% fee applies to donations but not to match • On GlobalGiving UK: 10% fee applies to donation (plus any Gift Aid) but not to the match. • Only donations made at www.globalgiving.org or www.globalgiving.co.uk • Only donations made by unique donors per project will be matched. Unique donors are determined
using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
• Only online donations (credit card or PayPal) are eligible for matching funds on GlobalGiving.org. Only online donations (debit card, credit card, CAF Online or PayPal) are eligible for matching funds on globalgiving.co.uk.
• Donations made on any GlobalGiving corporate or third-party sites using GlobalGiving’s API are not eligible for matching. Additionally, donations made by gift card, check, JustGiving, or text-to-give are not eligible for matching funds.
• Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving and Microsoft maintains the right to make a final decision on all matters concerning the allocation of matching funds.
• All donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
Additional terms
UK Gift Aid: For the uninitiated… Good news! Ask eligible UK donors to claim Gift Aid on top of their donation. This means donors can claim 25% on top of their donation – which goes to you! Reclaiming Gift Aid from the UK Government – GlobalGiving UK does this for you - ensuring this “tax bonus” goes to your project. (Note: there is no match on Gift Aid)
Tips for online fundraising
Make a Plan – Focus on Who to Target
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• Regular donors – ask them to help specifically on a Bonus Day to get to the Bonus Award and/or raise a larger amount of funds for a specific project.
• Lapsed donors – opportunity for them to rejoin your donor base.
• Board of Directors members – Ask them to give, but also to be ambassadors
• Friends, Neighbors, Colleagues • Write template messages for each group that
they can then share with their networks, friends, and colleagues
• Don’t hesitate to send updates throughout the day, letting donors know where you are in relation to your goal, and how they can help contribute to get you over your goal
Check out our Online Fundraising Academy highlights for more tips:
http://tools.blog.globalgiving.org/category/globalgiving-
opportunities/online-fundraising-academy/
Show your donors where to give on website
Show your donors where to give via email
Messaging
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• Set a fundraising goal • Use multiple platforms • Use succinct and compelling
messaging to highlight why Bonus Day is important
• Stress the urgency of giving now, why your donors matter, and why you need them to participate to raise this bonus money
• Be consistent, but be different! • Show local efforts • Time messages – 1 month out, 1 week
out, day before, during campaign
Check out our Online Fundraising Academy highlights for more tips:
http://tools.blog.globalgiving.org/category/globalgiving-
opportunities/online-fundraising-academy/
How to use social media for the matching campaign
Example posts before the campaign begins: Twitter Create opportunities for youth. Donate on 4/14, 9AM EDT to get matched by @Microsoft at [your project page URL] #YouthSpark [photo of your project’s work] Facebook Give and get matched on 4/14 at 9AM EDT at [your project page URL] . Microsoft is providing opportunities for youth to build a better future. For less than 24hrs, @Microsoft is matching donations for #YouthSpark! [photo of your project’s work]
Suggestions for Donor Communications
Very few people read the T&Cs – help donors
by highlighting the important parts.
Remember all donations are final. This is
important to communicate so they do not
have unrealistic expectations if they call and
ask for refunds.
Remember that most donors act quickly, not carefully.
Your campaign checklist
Terms & Conditions
GlobalGiving US & GlobalGiving UK platforms (US tax-deduction vs UK Gift Aid)
Communication plan and strategy
List of target audience
Segment your donors – where are they based? What do they care about?
Communication templates (social media, emails, calling, etc.)
Templates and images to share with networks
Getting prepared for kickoff
Reengaging throughout the campaign
End of campaign thank you
Other resources for you
• Project Leader Manual
• GlobalGiving Project Leader Facebook Group
• GlobalGiving Staff
• Tools and Trainings Blog
Have questions?
• Email us at [email protected]
