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19/02/2015 1© Social Dynamite
www.social-dynamite.com
It Could Be!
E EV N TIs Your Trending?
Julien Carlier @juliencarlierCEO @SocialDynamitePresident @MPIFranceSuisse
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Trending Topics
19/02/2015 4© Social Dynamite
www.social-dynamite.com
What is a Trending Topic in Twitter?
Algorythm
Impact
Local / Global
Twitter /Timelines
19/02/2015 5© Social Dynamite
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Expected Impacts for Live Trending Topic
Regular Technics
Lounge / Stand
Engage your
audience
Engage more your
audience
What is
missing?
19/02/2015 9© Social Dynamite
www.social-dynamite.com
OWNEDMEDIA
YOUR RECURENT AUDIENCE
Corporate web site, campaign microsite, blog,
brand community, Facebook fan page, mobile, newsletter
subscribers, etc.
Traditional advertising print, television, radio,
display, direct mail, paid search, retail/channel
GENERAL CONSUMERS
PAIDMEDIA
EARNEDMEDIA
Word of mouth, Facebook comments, Twitter
(@mentions, @replies), Vine, Blogs, forums,
review slides
SUPER FANS
Boost Earn Media
70’ 90’ NOW!
BRANDS ARE BECOMING MEDIA
30’ 60’
19/02/2015 11© Social Dynamite
www.social-dynamite.com
Audience
Ambassadors Brand
Interesting Non promotional Useful or Fun
Relevant with business Values Editorial line
Personal Branding Values Editorial line
The Success Recipe
19/02/2015 12© Social Dynamite
www.social-dynamite.com
Audience
Ambassadors Brand
Relevance
Interesting Non promotional Useful or Fun
Personal Branding Values Editorial line
Relevant with business Values Editorial line
The Success Recipe
AttendeesSponsorsSpeakers
SpeakersLet’s
create value
How can
we engage…The key
stakeholdersFor the
speakers
Slides: the Key Live Content
19/02/2015 15© Social Dynamite
www.social-dynamite.com
Our Recipe in 4 Steps
Gather the right content
The relay chain
The righttiming
Engage the
audience
Gather the Right Content
« Schedule live influence = efficiency + performance »« Content is great, broadcasting it is even better »
JohnChairman
MarieSpeaker
ClaireStaff
RichardSponsorsReps
DavidBlogger
PaulSpeaker
The Relay Chain
The Timing
Marie
John
Claire
David
Paul
4
2
3
5
6
7
SCENARIO
Richard
SHE
SHE
HE
HE
HE
HE
PLANNING
ShareShare
Share
Share
Share
Engage the Audience
19/02/2015 22© Social Dynamite
www.social-dynamite.com
Collect Slides & Verbatim
Transform Attendees into Journalists
SHE
HE
SHE
SCENARIOHE
HE
HE
2
3
5
4
6
7
1
Recruit ambassadors2
Schedule live tweets3
Engage the audience4
19/02/2015 23© Social Dynamite
www.social-dynamite.com
Web2Connect
Resultsx 2,5 social media impactIn the « Trending Topics »Media Coverage with a national TV
19/02/2015 24© Social Dynamite
www.social-dynamite.com
Evolutions
Web2Connect 2014 Gamification with #HashtagBattle
EVENT
CONFERENCE
TRADESHOWeCommerce Paris 2014
Boost key messages with sponsors, exhibitors, speakers…
International French Tech Meeting Awareness with all attendees as ambassadors
Furthermore in 2016
Attendees live
feed for
their colleagues
Sponsors levels
of event-based broadcasted content
(paying option)
19/02/2015 26© Social Dynamite
www.social-dynamite.com
Julien Carlier @juliencarlierCEO @SocialDynamite
President @MPIFranceSuisse
[email protected] | www.social-dynamite.com
Questions
Answers
