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Worldwidewineconsumptiongrows…
Between2008and2015,worldwineconsumption,increasedby3.26%in
volume,reaching2.667billion9Lcases attheendoftheperiod.
Forecastsshowthatbetween2013and2017,thisgrowth shouldaccelerate to
reach4.97%ofgrowth.
Source:TheVINEXPO/TheIwsr marketstudy
WineMarketinAsia
In2013,Asianconsumersdrank289.71million9Lcases (i.e.3.476billionbottles)of
stillandsparklingwines.
Between2013and2017,Asia’sconsumptionforecastedtogrow by22.84% toreach355.89
million9Lcases.
Incomparison,Europeanconsumptionisexpectedtofallby0.14%,whileinthe
Americasconsumptionshouldgrowby9.05%inthesameperiod.
Source:TheVINEXPO/TheIwsr marketstudy
GreaterChina• In2013,ChinaandHongKongtogetherconsumedmorethan155
million9Lcases (1.865billionbottles)ofredwine,up136%comparedto2008.
• Chinaisnowthelargestredwinemarketworldwide,followedbyFranceinsecondplacewithnearly150million9LcasesandItalywith141million9Lcases.
• Chineseconsumershavebecomeincreasinglyattractedtoredwinesince2005.Between2007and2013,theVINEXPO/IWSRstudyrevealsthatredwineconsumptionwasmultipliedby2.75 inChina.
• Atthesametime,consumptiondroppedinFranceby18%andItalyby5.8%.
5
Forecast Forecast
HKWhiteWineImportsvs.Re-Exports
White Wine Import QuantityImport (L) Re-Export (L) Retained (L)
2013 5,056,901 812,980 16% 4,243,921 84%2014 4,940,585 874,652 18% 4,065,933 82%2015 5,085,048 611,773 12% 4,473,275 88%
Forecast 2016 4,553,604 820,400 18% 3,733,204 82%
White Wine Import ValueImport (HK$) Re-Export (HK$) Retained (HK$)
2013 $336,320,000 $44,867,000 13% $291,453,000 87%2014 $328,979,000 $56,972,000 17% $272,007,000 83%2015 $380,412,000 $94,841,000 25% $285,571,000 75%
Forecast 2016 $370,906,000 $170,512,000 46% $200,394,000 54%
6
Red Wine Import QuantityImport (L) Re-Export (L) Retained (L)
2013 41,900,836 16,195,87539% 25,704,96161%2014 44,689,314 19,214,29343% 25,475,02157%2015 54,415,961 25,315,43547% 29,100,52653%
Forecast 2016 55,045,494 28,910,72253% 26,134,77247%
Red Wine Import ValueImport (HK$) Re-Export (HK$) Retained (HK$)
2013 $7,130,844,000$1,442,265,00020% $5,688,579,000 80%2014 $7,563,997,000$2,252,132,00030% $5,311,865,00070%2015 $9,820,207,000$4,572,854,00047% $5,247,353,00053%
Forecast 2016 $11,745,736,000$5,945,984,00051% $5,799,752,00047%
Forecast Forecast
HKRedWineImportsvs.Re-Exports
ParallelTradeImpacttoASCHK
7• 15%ofRetailSpendinginHKestimatedtobefromPRCdaytrips• 28.2Mdaytripvisitors2014(47mvisitorsfromPRC- 60%daytrips)
HongKong’sHubStatus• Dutyfreeportforwine• StableEconomiclandscapeandgovernmentprocesses• Stablecurrency– lessexposuretoRMBcurrency
fluctuations• Professionalstorageandlogistics
PhotoSource:http://www.isp-industrial.com/index.php/logistics_isp_en.html
• Maturemarket– trustworthypurchasingsources• Professionalbodiesforqualityassurance
– i.e.HKQAA• Numeroustradingcompanies– choicesareplenty• Ontrade/Offtrade/DirectSales/E-commerce
ForthoselookingtoentertheHongKongandChinamarkets…
(1)Knowyourgoals– Supermarketsorcasinos?– Pricepoint?Volumes?
(2)Youmustfindtherightpartnerordistributor– Dotheyhavethesamegoalsasyou?– Cantheyofferwhatyouneedtoreachyourgoals?– Cantheyopendoorsforyouwhichyoucouldnot?
(3)Fullyunderstandthebusinessclimateandmarkettrends.– Planahead,watchthemarket– HongKongisanexpensive,competitivecity