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Datasource:Taobaodatacenter&CBNdata
80sand90sare1/3ofpopula3onbutcontribu3ngover70%ofonlineshopping
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Less is more
Value
Diverse
The more the better
Big Brand
Price Past
Now
1 • People with common grounds get together
Segmentation
2 • Knowledge • Visual • Community
Content
3 • Better in quality • Diversity in choices • Efficiency in searching
Product Build the bridge between the experts and the consumers
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Penguin Guide
Content E-commerce
Community
• 600+ originalcontentcrea8on
• Qualityar8clesaboutwine,tea,coffee,beer,food,restaurant,andcityguide
• Dedicatedteamofeditors,foodscienceexperts,KOLwriters
• 200+SKU• Selec8veproducts
crossingwine,coffee, tea,beer,andfood
• Dedicatedteamofsupplychain,logis8cs,andcustomerservices
• 500Kwechatfollowers• >1millionoverallfollowers• 10+eventseverymonth
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WineSales• BestSelling:Within
48hourssold800boNlesofwine
• Averageselling:200boNlesofwine
Event Highlights
The best global Wine & Dine festival in China Global wine & food recommended by 10 Consulates over 199 exhibitors More than 100,000 visitors Total turnover exceeds 10,000,000 CNY 80 cooperation medias, publicity over 500 times Cover 8,000,000 people
40k
Average sales per booth
100k Vistors
8900k Media value
300k Views via new media
2016 Shanghai Wine & Dine Festival
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Thank You