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What are the characteristics of products
& how do marketers classify them ?
Product comprises of both tangible and intangible components.
Product Levels-Customer Value Hierarchy
CLASSIFICATION
OF PRODUCTS
I. DURABILITY AND
TANGIBILITY
I.1 NON
DURABLE
GOODS
I.2 DURABLE
GOODS
I.3 SERVICES
II. CONSUMER GOODS
CLASSIFICATION
II.1
CONVINENCE
GOODS
II.2
SHOPPING
GOODS
II.3
SPECIALITY
GOODS
II.4
UNSOUGHT
GOODS
III. INDUSTRIAL GOODS CLASSIFICATION
III.1 RAW
MATERIALS
III.2
MANUFACTURED
MATERIALS &
PARTS
III.3 CAPITAL
ITEMS
PROF. SAMEER MATHURIndian Institute Of Management, Lucknow
Professor in Marketingwww.IIMInternship.com
Created By;
SIDHANT PATINATIONAL INSTITUTE OF
TECHNOLOGY, ROURKELA
As an intern, under the guidance of,