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WordPress as a ‘Distributed’ Enterprise CMS
Eric Greenberg
An explosion of web technologies
There’s a new Dean in townI’m only going to ask you once to get those sites branded.
A consolidation of sorts…
There’s a new CMO in townWe’re going to create a Center of Excellence.
Enter the Marketing Technology Office
Biggest Problem?
A CMS to easily create and maintain N sites
Why not a Commercial CMS?
Why not Drupal?
• Too arcane for our current staffing.• Not nearly the size of the WP community• We would again be dependent on outside
vendors for our projects and platform.
Benefits of WordPress
• We all already had WP experience• It is SEO friendly out of the box• Many editors are familiar with it• HUGE community with lots of plugins
available• It is 20% of the internet• It is actively developed• Pretty easy to extend – even for non-php devs.
WordPress Technology Stack
• WordPress (for starters)• WPEngine (host)• Premium Theme (as a starting point)• ManageWP (for bulk management)• Wp-updates.com (holds our updates)• Mission Critical Plugins
Site X
Site Y
Site Z
wp-updates.comwpengine.com
manageWP.com
Responsive Pro (Premium Theme)
Wharton Child Theme
Wharton Parent Theme
Introducing Tabula Rasa
• Our WP Template site– Contains all plugins with appropriate
Settings– Core users– Sample content– Sample Menu– Empty Wharton Child theme activated
Critical Plugins
• Akismet (spam)• Easy Post Types (customize posts)• Visual Composer (page-level
customizations)• VC Templates (Reusable content)• Capability Manager Extended (roles)• Wordpress SEO
Really Nice Plugins
• Bulk Page Creator• Admin Menu Editor• SEO Auto Links (internal linking)• JSON API • List Category Posts
The Downsides
