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TrendWatching Quarterly: Glass Box Brands

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HI THERE!

[email protected]

@DMattin

#glassboxbrands

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WE’VE BEEN IN THE LAB…

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DOWNLOAD THE FULL REPORT…

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UBER SCANDALS

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UNITED DRAG PASSENGER OFF PLANE!

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HSBC BOSS WALKS GAY

EMPLOYEE DOWN AISLE!

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BLACK BOX…

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GLASS BOX…

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A major shift in what it means to be

a brand…

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CONSUMERS CAN SEE YOUR CULTURE…

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What’s driving this shift?

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CONNECTIVITY

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THE SEARCH FOR POSITIVE IMPACT

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AUTOMATION AND INEQUALITY

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A WORKING MODEL…

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What should brands do?

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MAKE POSITIVE CHANGES TO

INTERNAL CULTURE…

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TELL THE WORLD ABOUT THEM!

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MOVE IN THE RIGHT DIRECTION…

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INTERNAL CULTURE…

MOST VALUABLE MARKETING ASSET?

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IKEA Furniture retailer doubles

statutory parental leave

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YAHOO Company draws on strengths

of employees with special needs

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TRUWORTH WELLNESS

Wellness program rewards

employees for healthy behavior

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YOU…

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CARREFOUR Employees' copper smart shirts

fight bacteria

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QUARTET

COMMUNICATIONS CO.

Agency pays higher bonuses to staff

who work less overtime

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THRIVE GLOBAL Tool deals with problem of vacation

email backlog

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YOU…

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TIME HOTELS New hotel empowers female guests

and employees

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FACEBOOK Facebook builds village

in response to housing crisis

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KOCHI METRO RAIL

Indian rail company employs

transgender women

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YOU…

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DOWNLOAD THE FULL REPORT…

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PREMIUM CLIENTS…

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PREMIUM CLIENTS…

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BUILD A MOVEMENT…

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EVERY DEPT IS MARKETING DEPT!

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EMPOWERING!

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BACK TO WORK…

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