GROUP NO -4MARKETING TEAM MEMBERS

VIVEK RANE

CHITRANG SURVE

MARKETING EXECUTIVE

BUSINESS DEVELOPMENT EXECUTIVE

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FOUNDERS OF TOYOTA Sakichi toyoda(1867-1930)

Automatic loom

o Kiichiro toyoda(1894-1952)Used chain conveyor Into the assembly line

o Eiji toyoda (1913)Implementation of jidoko

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Toyota headquarters Toyota headquartes in Toyota -Shi (Toyota city), Japan.

In 1982, the Toyota Motor Company and Toyota motor Sales merged into one company,toyota motor corporation.

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HISTORY FROM BEGINNING o Began as a textile company in 1926 (toyoda automatic loom works)

In 1933 an automobile department was established within toyoda automatic loom works.

In 1937 toyota Motor Co. was established as an independent company.

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SUV CAR :TOYOTA innova

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INTRODUCTION The Toyota Innova is a compact MPVmanufactured by Toyota.

It is produced in Indonesia under supervision by Toyotai astra motors since 2004. As with Toyota Kijang, which it replaced, the Innova is produced and first marketed in 2004 in Indonesia. The Innova is part of Toyota's IMV program together with the Hilux Vigo pickup truck and the FortunerSUV. Its official name in Indonesia is Toyota Kijang Innova, while for other countries it is Innova.

The Innova is also sold in india replacing the Toyota Qualis), Malaysia (replacing the Toyota Unser), in philipines the Toyota Revo),in Taiwan (replacing the Toyota Zace surf), Vietnam (replacing Toyota Zace).

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COMPACT CAR : TOYOTA COROLLA

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HISTORY AND INTRODUCTION The Toyota Corolla is a line of The subcompact and

compact cars manufactured by Toyota. Introduced in 1966.

Over 20 million sold worldwide

Over 10 million sold in the US

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“Corolla is one of the world’s best little sedans and a clear BEST BUY. It’s not the cheapest sub-compact around, but resale values are high, and Toyota’s reliability record is unsurpassed.”

. In 1997, the Corolla became the best selling nameplate in the world, surpassing the Volkswagen Beetle. Toyota reached the milestone of 40 million Corollas sold over eleven generations in July 2013. The series has undergone several major redesigns.

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Specifications of corolla Engine1.8 litre 4 cylinder engine Front wheel drive with tyre pressure monotoring systemCVT transmission for smooth acceleration.

o Safety4 wheel ABS brakes with traction and stability control.Driver and passenger head and knee airbags. Star safety system designed to enhance traction, braking and

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TOYOTA HYBRID CARPRIUS

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INTRODUCTION Prius is a Latin word meaning "before". According to Toyota, the name was

chosen because the Prius was launched before environmental awareness became a mainstream social issue.

In February 2011, Toyota asked the public to decide on what the most proper plural form of Prius should be, with choices including Prien, Prii, Prium, Prius, or Priuses. The company said it would "use the most popular choice in its advertising" and on February 20 announced that "Prii" was the most popular choice, and the new official plural designation.

Beginning in September 2011, Toyota USA began using the following names to differentiate the original Prius from some newer members of the Prius family: the standard Prius became the Prius Liftback, the Prius V (known as the Prius α in Japan, and Prius + in Europe), the Prius Plug-in Hybrid, and the Prius c (called Toyota Aqua in Japan).

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HISTORY The Toyota Prius is a full hybrid electric mid-size hatchback, formerly

a compact sedan developed and manufactured by Toyota. The EPA and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the globaly based on smog forming emissions.[

The Prius first went on sale in Japan in 1997, and was available at all four Toyota Japan dealerships, making it the first mass-produced hybrid vehicle. It was subsequently introduced worldwide in 2000. The Prius is sold in almost 80 countries and regions, with its largest markets being those of Japan and the United States.Global cumulative Prius sales reached the milestone 1 million vehicle mark in May 2008, 2 million in September 2010, and passed the 3 million mark in June 2013. Cumulative sales of 1 million Prii were achieved in the U.S. by early April 2011, and Japan reached the 1 million mark in August 2011.

In 2011, Toyota expanded the Prius family to include the Prius v, an extended hatchback wagon, and the Prius c, a subcompact hatchback. The production version of the Prius was released in 2012. The Prius family reached global cumulative sales of 3.8 million units by June 2013, representing 71.7% of Toyota hybrid sales of 5.3 million and Toyota units sold worldwide since 1997.

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Specification of prius Parallel hybrid Electric motor starts the car Power Split Device

Series hybrid Only Available in a Continuously Variable Transmission

(CVT)

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Engine Featuring nickel-metal hydride battery. (Emissions 90% cleaner than current average) Operates in electric-mode only 44 hp/274 volt

41 mpg city/45 mpg highway Actual: 43 mpg city / 52 mpg highway City fuel efficiency decreases in winter when temps are below

freezing; closer to 35 mpg in city; highway stays the same 45 mpg city/48 mpg highway 650 miles per tank of gasoline IMA technology; 1.3 L VVT-I 4-cylinder engine 8 year battery life

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AWARDS AND CERTIFICATES The Prius is the world's first hybrid car in mass production. More than

3.500 Prius have been sold in Europe from launch to August 2002 and 100.000 world wide.

2001: Automotive Engineering International "Best Engineered Car of 2001 Award"

2000: International Engine of the Year Award "Best Eco-Friendly Engine"

1999: International Engine of the Year Award "Best Eco-Friendly Engine" "Best 1.4 ? 1.8 l Engine", "Global 500 Award for Environmental Commitment"

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SELECTED COUNTRIES AUSTRALIA

MALAYSIA

INDONESIA

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Country selection criteriaFACTORS Australia MALAYSIA Indonesia

DEMAND Demand for MPV`s Car nearly 50% .

B

The commercial vehicle category, andMPV`S vehicle demand in malaysia, is 57%.

A

Indonesia is a market where the larger vehicles such as MPV’s are hugely preferred, and these are also the most selling vehicles in the country.Demand for MPV`s vehicles is 48%

C

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ECONOMICAL STABILITY

Developed economy .5.3% in 2013

A

Malaysia it is one of the most economic developed nations in Southeast Asia. 4.3 % in 2013.

B

Indonesia’s economy is on the rise.Indonesia is developing economy country. 3.2% in 2013

C

Infrastructure Australia is isdeveloped country .

A

Malaysia is most developed country in southeast asia.

B

Indonesia is underdevlopedcountry.

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POLTICAL STABILITY

Australia has the lowest risk of political instability in the Asia Pacific region and fourth lowest risk in the world.

A

Malaysia is poltically stable

B

Indonesia is not politically stable country .

C

POPULATION 23,698,511 Till 30th

november 2014.

C

30,073,353 30TH

July 2014 .

B

253,324,629 till 30th november2014.

ATrade and policies Free trade

A

Free trade

B

Indonesia don’t have free trade policy.

CCompetitiveevironment

In australia hondais even more competitive for range of mpv cars.

B

In malaysia toyotaemerges big market but slowly some companies entering in malaysia but till now toyota stands in better positions .

A

After toyota,honda is very competitive in indonesia for mpvcars .

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GDP IN US $ 67,468.07 USD (2013)

A

10,513.71 USD (2013)

B

3,475.25 USD (2013)

C

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ENTRY STRATEGY

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Distribution Strategy Toyota`s strategy is being available in different places like

that is accessible for every customers.

It has many variants to choose from.

There are no problems in maintainance and repairs.

And prices are reasonable.

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Market Segmentation Toyota`s segmentation and target market is guided by its

philosophy ‘right car in right place’. It has segmented all the countries across the globe as the

market.

All of toyota`s vehicles speak to a different consumer segmentation.

Based on ,gender ,life cycle stages ,needs/desires etc. Toyota uses a psycographic and behavioral approach to a

segmenting the market.

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Targeted consumers . Innova : Targets a more sophisticated , “classy” consumer ,individuals interested in

style , luxury ,comfort,status etc

• Corolla : Targets the individuals who needs sedan and prestigeous car

The prius : targets on conscious consumers who place an importance on the

environment. Targets individuals who wants to save at the gas pumps . Targets individuals that care about safety , family, qualities .

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Promotions strategy Toyota uses promotions strategy like:

• Show room• Advertisements • Free drive plan • Special offer and exhibitons ,• After sales service,• Tv programmes• Websites (http://www.toyota –global.com/)• as a means of promotion strategy.

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Exhibitions

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After sale service

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Test or free drives

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Special offers

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Toyota company contributed to public realtions (PR) in following manner :

It contributed to tsunami.

Toyota kirloskars signs MOU with bangalore university for promotions of japanese language.

Toyota observes earth day by supporting local schools.

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Marketing strategies Toyota`s marketing efforts in global market have focused on

emphasizing the postive experiences of ownership and vehicle quality .

The ownership experiences has been targeted in slogans such as “you asked for it! You got it”(1975-1979), “oh what a feeling !(1979- september1985 in U,S ). “who could ask for anything more ?”(sep 1985-1989). “lets go places”(2012-present).

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Toyota navigate much of the marketing strategy incorporate processing new mixed media marketing like.

Televisions. Social media :

however advertising through social media like facebook is an interactive way to increase brand awareness among consumers.

Email: The majority of consumers email user fall under 20 and 40years age.

Direct mail:Direct mail interestingly enough , transcends the age demographic,with

youngers consumers.

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Pricing strategy Toyota cars are priced differently in different in different

countries.

Car cost remains same across the globe but taxes ,insurance ,and others costs differ in different countries.

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Value Pricing:

Toyota sets price accordance with customer perceptions about the value of the product/service.

Examples include status products/exclusive products

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Cost-based Pricing (Cost-Plus)COVER COST1. Duty : INR1300000.002. Import Processing Charge INR65000.003. Wine Equalisation Tax: INR0.00-4. Luxury Car Tax: INR0.00-5. GST: INR136509.006. Total import duty & taxes due : INR203610.137. Shipping costs: INR50.008. Insurance costs: INR40.00

9. Mark-up Targeted return for shareholders

Costs + profit = Sales priceINR1503700.13 + 150370 = 1645070 INR(10% profit margin)

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Technology uses in production Toyota production system(TPS)

The production system developed bytoyota motor corporation to provide best quality,

Lowest cost, and shortest lead time through the elimination of waste

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Jidoko : Automation with a human touch means that when problem

occurs , the equipment stops immediately , preventing defective products from being produced. .

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AWARDS & RECOGNITION DEMING APPLICATION PRICE 1965

JAPAN QUALITY CONTROL AWARD 1970

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